赴美國留學(xué)讀研究生，在選擇專業(yè)時(shí)是一個(gè)比較糾結(jié)的過程。今天出國留學(xué)網(wǎng)的專家就為大家詳細(xì)介紹一個(gè)比較具有優(yōu)勢的專業(yè)—美國廣告專業(yè)。
美國廣告行業(yè)作為一個(gè)競爭大，收益高的行業(yè)，越來越受到學(xué)生的青睞，赴美國讀廣告專業(yè)的學(xué)生也逐漸增多，那么美國廣告專業(yè)研究生申請(qǐng)條件有哪些?研究方向主要是哪些?下面就來詳細(xì)介紹，僅供參考。
美國廣告學(xué)分支專業(yè)
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
美國廣告學(xué)主要課程內(nèi)容：
綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程
管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
美國廣告學(xué)研究生職業(yè)前景：
就業(yè)方向：廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。
就業(yè)市場：廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場策劃，研究機(jī)構(gòu)等。