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Best Learning English, established in 2010, now has 30 training centers and more than 10,000 students across China. “We plan to expand to 100 training centers by 2015 ,”said its CEO Wang Ning.
Riverdeep International Education Inc, Best Learning English's major competitor, has also enjoyed rapid growth, expanding to more than 140 training centers since 2007.
The fast expansion of high-end children's English education is a result of a more global outlook among China's new generation of parents.
“Young Chinese parents care about whether their children have an international outlook,”said Zhang Yuanmeng, director of China Research Center for Children's Industry. “The market for high-end English education companies is huge, as Chinese parents believe their children have to deal with competitors all over the world when they grow up,”she said. And this is a sector which is proving attractive to investors.Best Learning English attracted 100 million yuan in its first round of financing in October.
However, these companies still need to overcome a number of problems if they want to ensure their further growth.
“Human resource management is the primary problem for growing English education companies,” said Zhang. “The business requires high-quality teachers, not only with language skills, but also teaching skills and an understanding of Western culture. The lack of teachers in big cities is more obvious, since the market is larger there,”she added. “But the good news is that Chinese education companies are recruiting (招募) more teachers from English-speaking countries who are looking for work due to the economic crisis in the West.”
48.Why is high-end children's English education expanded fast in China?
A. High-end English education companies have no competitors.
B. Children want to deal with competitors all over the world.
C. China's new generation of parents have a more global outlook.
D. More teachers from English-speaking countries come to China.
49.What's the main difficulty for growing English education companies?
A. The severe competition among competitors.
B. The economic crisis in the West.
C. The shortage of fund.
D. The lack of high-quality teachers.
50.What's Zhang Yuanmeng's attitude to the further growth of English education companies?
A. Worried. B. Optimistic. C. Negative. D. Unconcerned.
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