第三篇文章
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.
原文邏輯順序：看電影觀眾減少==〉評(píng)論人好評(píng)增加==〉觀眾不關(guān)注評(píng)論==〉我們要增加廣告費(fèi)投資并減少電影投資
WSAMPLE-1 (score 6)
The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 這句話也很摸版化，但是重點(diǎn)分析一下這里evaluate his situation，讀了后面幾段，我們會(huì)知道全是在考慮對外界的評(píng)估的。所以這一句話就指明了論證的核心，可以說統(tǒng)領(lǐng)全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.'
這句話實(shí)際上是在進(jìn)行讓步，承認(rèn)了廣告還是有用的，但是原因不同。點(diǎn)明了論證主題句，下面幾段全是圍繞著讓廣告更有效這個(gè)主題來寫的，正如官方評(píng)語中就提到了本文有個(gè)明顯的中心句，就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the public's overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.這句話是對主題句的補(bǔ)充，提供了幾種具體的他因的論證方向，更重要的作用是，把主題句給打拆開幾個(gè)小的分枝論點(diǎn)，從而方便下面的討論。
The advertising director first needs to determine the relative proportion of movie goers that choose to see Silver Screen films. 第一個(gè)需要對外界進(jìn)行的評(píng)估就是人群中選擇SS的比例。 That will help him to understand his market share.If the population in general is attending less, then he may still be out-profiting his competitors, despite his individual sales decrease.In fact, his relative sales could be increasing. 這幾句話是對分枝論點(diǎn)的三段式演繹，即總體人數(shù)減少，她有可能還有競爭力，只要他的相對份額更多，競爭能力強(qiáng)，有可能他掙的更多 Determining where he stands in his market will help him to create and implement an action plan.最終的an action plan不就是廣告嗎，在段末尾很明顯(盡管換了個(gè)詞)的點(diǎn)了一下題。
Another important thing to consder is the relative cost of attending movies to the current standard of living. 第二個(gè)需要考慮的就是當(dāng)前的人們平均生活水平。 If the standard of living is decreasing, it may contribute to an overall decrease in attendance.In that case, advertising could be very helpful, in that a clever campaign could emphasize the low cost of movies as compared to many other leisure activities.