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2015年2月GMAT作文機(jī)經(jīng)之Park Hill商業(yè)計(jì)劃Park Hill商業(yè)計(jì)劃
本月原始
就是在park hill區(qū)的披薩店、電影院和高爾夫俱樂部過去兩年發(fā)展很好，所以XX公司今年應(yīng)該投資另外一個(gè)區(qū)的另外三家店，并且采取消費(fèi)兩家店可以獲得第三家折扣的措施，可以讓每個(gè)店都獲利并且最大化回報(bào)
考古原題
The following appeared as part of the business plan of the Capital Idea investment firm:
"Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases over the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o'-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return."
參考思路
1. 錯(cuò)誤類比：PH地區(qū)與I地區(qū)不同，在PH地區(qū)成功的business在I地區(qū)不一定成功，人口，habit等不同。
2. 因果關(guān)系：即使這三種business會成功，那么這特定的三家店也不一定能成功，還要看該店的經(jīng)營、銷售、服務(wù)等等。
3. 無根據(jù)假設(shè)：即使捆綁三個(gè)店，顧客也不一定會每個(gè)店都去消費(fèi)。
4.Profit除了與銷售量有關(guān)，與成本也有關(guān)，不能單純因?yàn)槿サ娜丝赡茉黾泳驼J(rèn)為profit會增加，還要考慮成本、折扣等等。
參考范文
The argument states that if by motivating customers to patronize all three Businesses of Capital Investment, the profitability of each business will increase and maximize return for Capital investment.To achieve this the firm proposes to initiate a program where if a customer patronizes two of the Businesses , he will receive substantial discount on the third. However there are several assumptions that the argument is based on for which it does not give sufficient evidence.
Firstly, The argument assumes that people will not otherwise go to all the three places if they go to the two places. There is no evidence to support this assumption. For example, certain demographic groups may enjoy watching theatre, playing golf and may like to eat out as well frequently. They may not select two out of the three. So by giving them heavy discount on something that they would have anyways chosen may actually negatively impact the profits.
Secondly, the argument gives the example of the success of the three businesses in the Park Hall district. However it does not clearly state the reasons behind the success of the businesses there. It appears that Capital Idea selected these businesses to invest specifically for the unique combination which they found to be successful in Park Hill district. If this is the case then the three businesses are complementary to one another and hence they will succeed as a group. So there seems no reason to explicitly ask customer to patronize the three at the cost of a discount.
In conclusion the argument is flawed for the above mentioned reasons. It can be strengthened if more evidence is given to substantiate why the proposed program would work. Without these the argument remains unconvincing and open to debate.
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