一、請(qǐng)根據(jù)給出的漢語(yǔ)詞義寫(xiě)出對(duì)應(yīng)的英語(yǔ)詞。該詞的首字母已給出 ( 每小題 0.5 分，共 10 分 )
1
不可避免的 adj.
i______
2
可獲利的；賺錢的 adj.
p______
3
平行的；類似的 adj.
p______
4
必要的；基本的 a.
e______
5
本國(guó)的；國(guó)內(nèi)的 adj.
d______
6
本質(zhì)；精華 n.
e______
7
產(chǎn)生；讓步 v.
y______
8
產(chǎn)生 v.
g______
9
關(guān)鍵詞
k______
10
協(xié)調(diào)；調(diào)節(jié) v.
c______
11
厭煩的；乏味的 adj.
t______
12
合同；契約 n.
c______
13
同樣地 adv.
s______
14
回顧；檢查 v.
r______
15
因此 adv.
a______
16
地平線 n.
h______
17
多產(chǎn)的 adj.
p______
18
收獲；收割 v.
r______
19
有經(jīng)驗(yàn)的 adj.
e______
20
自動(dòng)的 adj.
a______
二、請(qǐng)寫(xiě)出下列英語(yǔ)單詞或術(shù)語(yǔ)的漢語(yǔ)意義 ( 每小題 0.5 分，共 10 分 )
1
distribution channel
______
2
cataloger
______
3
centralized system
______
4
chief technology officer(CTO)
______
5
consumer market
______
6
credit card
______
7
local store pricing
______
8
lost sales
______
9
mail-order operation
______
10
mail-order pricing
______
11
market niche
______
12
cash register
______
13
new customer paths
______
14
node
______
15
backorder
______
16
business reengineering
______
17
business-to-business barter
______
18
business-to-consumer(B2C)
______
19
buy-in
______
20
back-end integration
______
三、根據(jù)英語(yǔ)句子的意思，請(qǐng)用括號(hào)內(nèi)詞的適當(dāng)形式填空 ( 每小題 1 分，共 10 分 )
1.Her job was to take care of the ______(wound) soldier.
2.Her latest film has ______(generate) a lot of interest.
3.I am afraid the blistering heat is not ______(sustain) to me.
4.I had the ______(distinctly) impression that I was being watched.
5.I thought you ______(handle) that little incident most professionally.
6.In a poor country, owning a bicycle is a sign of ______(compare) wealth.
7.Institutions financing the project while going through the business plan will be very ______(interest) in knowing how the company is going to beat the competition.
8.It is difficult to estimate the exact cost due to so many ______(variable).
9.It is important to ensure the ______(enforceable) of e-business transactions wherever and whenever disputes arise.
10.It is reasonable to predict that a new strategy ______(require) to deal with the changing market.
四、根據(jù)英語(yǔ)句子的意思，從每一句下面的 A ， B ， C ， D 中選擇正確的語(yǔ)言搭配 ( 每小題 1 分，共 20 分 )
1. Prior ______ his departure, he addressed a letter to his daughter.
A. to B. of
C. in D. from
2. The children ______ against each other to win yearly scholarship.
A. contest B. fight
C. rival D. enhance
3. When I last saw Mary she ______ to her next class on the other side of the campus and did not have time to talk.
A. hurried B. was hurrying
C. had hurried D. has hurried
4. Next time I ______ there, I'll ask them about it.
A. will go B. have gone
C. am going D. go
5. The young madam was ______ to discover that she was being watched.
A. disconcerted B. disappointed
C. dishonored D. dissatisfying
6. We ______ the shops and the post office as soon as we moved into the town.
A. determined B. located
C. specified D. settled
7. People just ______ their rubbish over the wall.
A. rolled B. swayed
C. shaped D. threw
8. Having the highest marks in his class,______.
A. the college offered him a scholarship.
B. he was offered a scholarship by the college.
C. a scholarship was offered him by the college
D. a college scholarship was offered to him.
9. Why do you object to ______ the direction?
A. following B. follow
C. have followed D. have been followed
10. They ______ the game because of rain.
A. deserted B. abandoned
C. left D. departed
11. In the 19 th century industry ______ towards the north of England.
A. tended B. gravitated
C. intended D. inclined
12. ______ some of the suggestions prove of value to you as well.
A. Could B. Can
C. Might D. May
13. Before we commence again, let me give you a word or two of advice,_____?
A. shall I B. don't I
C. will you D. won't you
14. I wish to talk with you in private,______?
A. do I B. shall I
C. can I D. may I
15. People will not believe a person who always ______.
A. magnifies B. enlarges
C. broadens D. exaggerates
16. The reserch project has only been under way for three months,so it's too early to ______ its success.
A. figure B. consider
C. rate D. evaluate
17. If the United States had not entered the Second World War, probably the 1940 unemployment rate of 14% ______ still further.
A. would rise B. rose
C. would have risen D. had risen
18. We wouldn't lose courage even if we ______ again.
A. were to fail B. would fail
C. fail D. have failed
19. John wants to see me today, but I would rather he ______ tomorrow than today.
A. came B. had come
C. would come D. sould come
20. After his troubles, he's now in ______ comfort.
A. relative B. constant
C. relevant D. fair
五、完形填空 ( 共 20 分 )
Ⅰ . 從所提供的四個(gè)選項(xiàng)中選擇一個(gè)佳答案填空。 ( 每小題 0.5 分，共 10 分 )
Paul and his sister, Susan, excitedly ___ 1_ __ out their sleeping bags on the floor of the tent. This was ___ 2_ __ to be their first campout. It ___ 3 ___ the entire afternoon gathering the ___ 4 ___ they would need.
Susan brought a radio __ _5__ _ they could listen to the weather reports. She planned to dig a ditch ___ 6 ___ the tent to keep it from flooding. And both of them had two sets of __ _7_ __ clothes just in case they got wet or dirty.
Paul insisted that ___ 8_ __ each had to have a flashlight. He pointed out that they would need them to keep ___ 9 ___ from tripping ___ 10_ __ the roots of trees if they had to ___ 11 ___ the tent in the middle of the night.
It was Susan ___ 12 ___ thought of bringing whistles for ___ 13 ___ of them. She was ___ 14_ __ sure that they could make enough ___ 15 ___ with the whistles ___ 16 ___ scare off any wild animals that might wander into ___ 17 ___ camp. And of that ___ 18 ___ work, the whistles could be heard far enough away to call ___ 19 ___ help. The whistles could also be used to help them find each other if they became __ _20_ __.
1.A.turned B.rolled C.took D.sorted
2.A.thought B.supposed C.going D.made
3.A.took B.spent C.had taken D.had spent
4.A.supply B.supplies C.supplement D.supplements
5.A.that B.and C.so D.as
6.A.for B.by C.near D.around
7.A.more B.additional C.surplus D.extra
8.A.them B.they C.we D.he
9.A.them B.themselves C.we D.he
10.A.on B.up C.over D. ／
11.A.make B.let C.leave D.build
12.A.that B.who C.what D.which
13.A.all B.every C.both D.most
14.A.pretty B.prettily C.not D.never
15.A.sound B.noise C.voice D.music
16.A.which B.that C.to D.of
17.A.the B.its C.his D.their
18.A.did B.did not C.would D.would not
19.A.to B.and C.their D.for
20.A.lost B.losing C.separated D.separating
Ⅱ . 在下列課文片段中填入遺漏的詞。 ( 每小題 1 分，共 10 分 )
When selling products online and shipping them sight-unseen, a certain ___ 1_ __ of returns is inevitable. In fact, they're also inevitable at brick-and-mortar stores,___ 2 ___ a customer can touch, feel, smell and try on the merchandise ___3___ making a selection. At Sky Mall Inc, product returns are anticipated and ___4___ with ease. The company, which has eight years of merchandising experience ___ 5 ___ selling premium merchandise from participating merchants via catalog and online,__ _6__ _ proven itself through effective and simple ordering, fulfillment, customer service __ _7_ __ returns. “ We built a successful business on those practices before taking our products ___ 8 ___ the Internet, ” says Robert M.Worsely, president and CEO. In every printed catalog and on its Web site, Sky Mall guarantees ___ 9 ___ customer satisfaction with a 60-day “ no questions asked ” return policy combined ___ 10 ___ a best-price guarantee.
六、閱讀下列短文，從 A 、 B 、 C 、 D 四個(gè)選項(xiàng)中選出一個(gè)佳答案。 ( 每小題 1 分，共 10 分 )
The year 2000 has been tough for online retailers. Changes in the market have driven many sites out of business, and many others are only barely surviving. The holidays, promising greatly increased sales, offer hope for many e-commerce sites. The good news for retailers is that the holiday market will grow; this year's holiday sales are predicted to be 66% higher than last year's.
In a year when over half the U.S. population has access to the Internet, e-commerce sites can expect dramatic increases in site traffic before the holidays. Forrester Research predicts $10 billion in holiday revenues, and Jupiter forecasts the U.S. holiday market as $12 billion. Gartner Group predicts $10.7 billion in North American holiday sales and worldwide sales of $19.5 billion.
While revenue estimates vary, it's clear that Holiday 2000 will be big for e-commerce. Customers will shop online this holiday season for convenience; by shopping online, customers avoid crowds, transportation hassles, and inconvenient store hours. One customer commented in our tests that she would shop online “ to avoid the hassle of going to different stores. ”
Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential sales. Shoppers want to purchase online, but many sites make it too hard to buy.
To gain the most from the holiday season, sites must pursue a simple strategy: improve the customer experience. Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion in worldwide online sales this holiday season.
According to Gartner Group projections, worldwide online revenues for the holiday season will be $19.5 billion.
In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. These findings suggest that the $19.5 billion represent only 57% of potential sales this holiday season.
Lost sales due to poor customer experience thus total more than $14 billion: · $34.2 billion － $19.5 billion=$14.7 billion.
It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate.
In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40% of failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy.
There were several different types of problems that arose in the checkout process.The most important lesson is that poor checkout experience will cost the industry billions in holiday sales.
1.Compared with last year's holiday sales, this year's will be ______.
A. lower B. twice lower
C. higher D. twice higher
2.Forrester Research, Jupiter and Gartner Group all suggest that in 2000 ______.
A. holiday sales for e-commerce sites in every part of the world will increase a lot
B. holiday sales for e-commerce sites in every part of the world will decrease a lot
C. holiday sales for e-commerce sites in some parts of the world will increase a lot
D. holiday sales for e-commerce sites in some parts of the world will decrease a lot
3.By shopping online, people can avoid ______.
A. traffic jams B. crowds
C. getting up early D. both A and B
4.It is implied by the author that ______.
A. it is difficult to buy things on some sites
B. it is difficult to buy things on all sites
C. it is easy to buy things on all sites
D. it is easy to buy things on few sites
5.If sites made it easier to shop and buy, sites' actual income would ______.
A. be the same B. decrease a lot
C. increase a little D. increase a lot
6.The e-commerce industry is losing much money in potential sales because ______.
A. people are not familiar with many sites
B. about half of the buying attempts fail
C. many people don't have the access to the Internet
D. there is too much competition from traditional business
7.e-commerce sites can earn more money from the holiday season by _______.
A. improving the customer experience
B. forming valid identification
C. advertising widely
D. providing more content
8.Problems with ______ were the chief cause of failed buying attempts.
A. electronic signature B. the checkin process
C. the checkout process D. registration
9.What attitude does the author hold when describing the sites' loss of revenue?
A. Emotional B. Objective
C. Critical D. Pessimistic
10.Which of the following techniques is most used in the text?
A. Exemplification B. Definition
C. Comparison D. Contrast
七、英譯漢 ( 閱讀下面的短文，然后將劃線的句子翻譯成漢語(yǔ)。每小題 2 分，共 10 分 )
Making the transition to e-business can be daunting.(1) There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?
When you begin planning an e-business, the most important thing to remember is that you shouldn't try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.(2) Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.
(3) Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure — a truly daunting task for a global corporation with over 65,000 employees — the company focused on its direct customers, including OEMs and distributors.(4) The idea was to focus on customers who already had a relationship through Intel field sales and customer support , and find ways to improve that relationship through the Internet.
(5) “ We picked one thing we could build very quickly and deploy to our customers, ” says Sandra Morris, director of Intel's Internet Marketing & e-Commerce.
八、漢譯英 ( 請(qǐng)把下列漢語(yǔ)句子翻譯成英語(yǔ)，每小題 2 分，共 10 分 )
1. 我們要事先準(zhǔn)備所有申請(qǐng)材料。 (in advance)
2. 你需要確定顧客為何需要你的某種電腦和你的電腦怎樣才能滿足那種需求。 (meet the need)
3. 英特網(wǎng)可以直接讓人得到信息、產(chǎn)品和服務(wù)，這就省掉了中間商，還會(huì)引起經(jīng)濟(jì)萎縮。
(economic deflation)
4. 我們討論企業(yè)的產(chǎn)品和服務(wù)以及行業(yè)和英特網(wǎng)的信息。 (along with)
5. 那將給你以極大的競(jìng)爭(zhēng)優(yōu)勢(shì)。 (advantage)
1
不可避免的 adj.
i______
2
可獲利的；賺錢的 adj.
p______
3
平行的；類似的 adj.
p______
4
必要的；基本的 a.
e______
5
本國(guó)的；國(guó)內(nèi)的 adj.
d______
6
本質(zhì)；精華 n.
e______
7
產(chǎn)生；讓步 v.
y______
8
產(chǎn)生 v.
g______
9
關(guān)鍵詞
k______
10
協(xié)調(diào)；調(diào)節(jié) v.
c______
11
厭煩的；乏味的 adj.
t______
12
合同；契約 n.
c______
13
同樣地 adv.
s______
14
回顧；檢查 v.
r______
15
因此 adv.
a______
16
地平線 n.
h______
17
多產(chǎn)的 adj.
p______
18
收獲；收割 v.
r______
19
有經(jīng)驗(yàn)的 adj.
e______
20
自動(dòng)的 adj.
a______
二、請(qǐng)寫(xiě)出下列英語(yǔ)單詞或術(shù)語(yǔ)的漢語(yǔ)意義 ( 每小題 0.5 分，共 10 分 )
1
distribution channel
______
2
cataloger
______
3
centralized system
______
4
chief technology officer(CTO)
______
5
consumer market
______
6
credit card
______
7
local store pricing
______
8
lost sales
______
9
mail-order operation
______
10
mail-order pricing
______
11
market niche
______
12
cash register
______
13
new customer paths
______
14
node
______
15
backorder
______
16
business reengineering
______
17
business-to-business barter
______
18
business-to-consumer(B2C)
______
19
buy-in
______
20
back-end integration
______
三、根據(jù)英語(yǔ)句子的意思，請(qǐng)用括號(hào)內(nèi)詞的適當(dāng)形式填空 ( 每小題 1 分，共 10 分 )
1.Her job was to take care of the ______(wound) soldier.
2.Her latest film has ______(generate) a lot of interest.
3.I am afraid the blistering heat is not ______(sustain) to me.
4.I had the ______(distinctly) impression that I was being watched.
5.I thought you ______(handle) that little incident most professionally.
6.In a poor country, owning a bicycle is a sign of ______(compare) wealth.
7.Institutions financing the project while going through the business plan will be very ______(interest) in knowing how the company is going to beat the competition.
8.It is difficult to estimate the exact cost due to so many ______(variable).
9.It is important to ensure the ______(enforceable) of e-business transactions wherever and whenever disputes arise.
10.It is reasonable to predict that a new strategy ______(require) to deal with the changing market.
四、根據(jù)英語(yǔ)句子的意思，從每一句下面的 A ， B ， C ， D 中選擇正確的語(yǔ)言搭配 ( 每小題 1 分，共 20 分 )
1. Prior ______ his departure, he addressed a letter to his daughter.
A. to B. of
C. in D. from
2. The children ______ against each other to win yearly scholarship.
A. contest B. fight
C. rival D. enhance
3. When I last saw Mary she ______ to her next class on the other side of the campus and did not have time to talk.
A. hurried B. was hurrying
C. had hurried D. has hurried
4. Next time I ______ there, I'll ask them about it.
A. will go B. have gone
C. am going D. go
5. The young madam was ______ to discover that she was being watched.
A. disconcerted B. disappointed
C. dishonored D. dissatisfying
6. We ______ the shops and the post office as soon as we moved into the town.
A. determined B. located
C. specified D. settled
7. People just ______ their rubbish over the wall.
A. rolled B. swayed
C. shaped D. threw
8. Having the highest marks in his class,______.
A. the college offered him a scholarship.
B. he was offered a scholarship by the college.
C. a scholarship was offered him by the college
D. a college scholarship was offered to him.
9. Why do you object to ______ the direction?
A. following B. follow
C. have followed D. have been followed
10. They ______ the game because of rain.
A. deserted B. abandoned
C. left D. departed
11. In the 19 th century industry ______ towards the north of England.
A. tended B. gravitated
C. intended D. inclined
12. ______ some of the suggestions prove of value to you as well.
A. Could B. Can
C. Might D. May
13. Before we commence again, let me give you a word or two of advice,_____?
A. shall I B. don't I
C. will you D. won't you
14. I wish to talk with you in private,______?
A. do I B. shall I
C. can I D. may I
15. People will not believe a person who always ______.
A. magnifies B. enlarges
C. broadens D. exaggerates
16. The reserch project has only been under way for three months,so it's too early to ______ its success.
A. figure B. consider
C. rate D. evaluate
17. If the United States had not entered the Second World War, probably the 1940 unemployment rate of 14% ______ still further.
A. would rise B. rose
C. would have risen D. had risen
18. We wouldn't lose courage even if we ______ again.
A. were to fail B. would fail
C. fail D. have failed
19. John wants to see me today, but I would rather he ______ tomorrow than today.
A. came B. had come
C. would come D. sould come
20. After his troubles, he's now in ______ comfort.
A. relative B. constant
C. relevant D. fair
五、完形填空 ( 共 20 分 )
Ⅰ . 從所提供的四個(gè)選項(xiàng)中選擇一個(gè)佳答案填空。 ( 每小題 0.5 分，共 10 分 )
Paul and his sister, Susan, excitedly ___ 1_ __ out their sleeping bags on the floor of the tent. This was ___ 2_ __ to be their first campout. It ___ 3 ___ the entire afternoon gathering the ___ 4 ___ they would need.
Susan brought a radio __ _5__ _ they could listen to the weather reports. She planned to dig a ditch ___ 6 ___ the tent to keep it from flooding. And both of them had two sets of __ _7_ __ clothes just in case they got wet or dirty.
Paul insisted that ___ 8_ __ each had to have a flashlight. He pointed out that they would need them to keep ___ 9 ___ from tripping ___ 10_ __ the roots of trees if they had to ___ 11 ___ the tent in the middle of the night.
It was Susan ___ 12 ___ thought of bringing whistles for ___ 13 ___ of them. She was ___ 14_ __ sure that they could make enough ___ 15 ___ with the whistles ___ 16 ___ scare off any wild animals that might wander into ___ 17 ___ camp. And of that ___ 18 ___ work, the whistles could be heard far enough away to call ___ 19 ___ help. The whistles could also be used to help them find each other if they became __ _20_ __.
1.A.turned B.rolled C.took D.sorted
2.A.thought B.supposed C.going D.made
3.A.took B.spent C.had taken D.had spent
4.A.supply B.supplies C.supplement D.supplements
5.A.that B.and C.so D.as
6.A.for B.by C.near D.around
7.A.more B.additional C.surplus D.extra
8.A.them B.they C.we D.he
9.A.them B.themselves C.we D.he
10.A.on B.up C.over D. ／
11.A.make B.let C.leave D.build
12.A.that B.who C.what D.which
13.A.all B.every C.both D.most
14.A.pretty B.prettily C.not D.never
15.A.sound B.noise C.voice D.music
16.A.which B.that C.to D.of
17.A.the B.its C.his D.their
18.A.did B.did not C.would D.would not
19.A.to B.and C.their D.for
20.A.lost B.losing C.separated D.separating
Ⅱ . 在下列課文片段中填入遺漏的詞。 ( 每小題 1 分，共 10 分 )
When selling products online and shipping them sight-unseen, a certain ___ 1_ __ of returns is inevitable. In fact, they're also inevitable at brick-and-mortar stores,___ 2 ___ a customer can touch, feel, smell and try on the merchandise ___3___ making a selection. At Sky Mall Inc, product returns are anticipated and ___4___ with ease. The company, which has eight years of merchandising experience ___ 5 ___ selling premium merchandise from participating merchants via catalog and online,__ _6__ _ proven itself through effective and simple ordering, fulfillment, customer service __ _7_ __ returns. “ We built a successful business on those practices before taking our products ___ 8 ___ the Internet, ” says Robert M.Worsely, president and CEO. In every printed catalog and on its Web site, Sky Mall guarantees ___ 9 ___ customer satisfaction with a 60-day “ no questions asked ” return policy combined ___ 10 ___ a best-price guarantee.
六、閱讀下列短文，從 A 、 B 、 C 、 D 四個(gè)選項(xiàng)中選出一個(gè)佳答案。 ( 每小題 1 分，共 10 分 )
The year 2000 has been tough for online retailers. Changes in the market have driven many sites out of business, and many others are only barely surviving. The holidays, promising greatly increased sales, offer hope for many e-commerce sites. The good news for retailers is that the holiday market will grow; this year's holiday sales are predicted to be 66% higher than last year's.
In a year when over half the U.S. population has access to the Internet, e-commerce sites can expect dramatic increases in site traffic before the holidays. Forrester Research predicts $10 billion in holiday revenues, and Jupiter forecasts the U.S. holiday market as $12 billion. Gartner Group predicts $10.7 billion in North American holiday sales and worldwide sales of $19.5 billion.
While revenue estimates vary, it's clear that Holiday 2000 will be big for e-commerce. Customers will shop online this holiday season for convenience; by shopping online, customers avoid crowds, transportation hassles, and inconvenient store hours. One customer commented in our tests that she would shop online “ to avoid the hassle of going to different stores. ”
Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential sales. Shoppers want to purchase online, but many sites make it too hard to buy.
To gain the most from the holiday season, sites must pursue a simple strategy: improve the customer experience. Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion in worldwide online sales this holiday season.
According to Gartner Group projections, worldwide online revenues for the holiday season will be $19.5 billion.
In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. These findings suggest that the $19.5 billion represent only 57% of potential sales this holiday season.
Lost sales due to poor customer experience thus total more than $14 billion: · $34.2 billion － $19.5 billion=$14.7 billion.
It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate.
In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40% of failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy.
There were several different types of problems that arose in the checkout process.The most important lesson is that poor checkout experience will cost the industry billions in holiday sales.
1.Compared with last year's holiday sales, this year's will be ______.
A. lower B. twice lower
C. higher D. twice higher
2.Forrester Research, Jupiter and Gartner Group all suggest that in 2000 ______.
A. holiday sales for e-commerce sites in every part of the world will increase a lot
B. holiday sales for e-commerce sites in every part of the world will decrease a lot
C. holiday sales for e-commerce sites in some parts of the world will increase a lot
D. holiday sales for e-commerce sites in some parts of the world will decrease a lot
3.By shopping online, people can avoid ______.
A. traffic jams B. crowds
C. getting up early D. both A and B
4.It is implied by the author that ______.
A. it is difficult to buy things on some sites
B. it is difficult to buy things on all sites
C. it is easy to buy things on all sites
D. it is easy to buy things on few sites
5.If sites made it easier to shop and buy, sites' actual income would ______.
A. be the same B. decrease a lot
C. increase a little D. increase a lot
6.The e-commerce industry is losing much money in potential sales because ______.
A. people are not familiar with many sites
B. about half of the buying attempts fail
C. many people don't have the access to the Internet
D. there is too much competition from traditional business
7.e-commerce sites can earn more money from the holiday season by _______.
A. improving the customer experience
B. forming valid identification
C. advertising widely
D. providing more content
8.Problems with ______ were the chief cause of failed buying attempts.
A. electronic signature B. the checkin process
C. the checkout process D. registration
9.What attitude does the author hold when describing the sites' loss of revenue?
A. Emotional B. Objective
C. Critical D. Pessimistic
10.Which of the following techniques is most used in the text?
A. Exemplification B. Definition
C. Comparison D. Contrast
七、英譯漢 ( 閱讀下面的短文，然后將劃線的句子翻譯成漢語(yǔ)。每小題 2 分，共 10 分 )
Making the transition to e-business can be daunting.(1) There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?
When you begin planning an e-business, the most important thing to remember is that you shouldn't try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.(2) Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.
(3) Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure — a truly daunting task for a global corporation with over 65,000 employees — the company focused on its direct customers, including OEMs and distributors.(4) The idea was to focus on customers who already had a relationship through Intel field sales and customer support , and find ways to improve that relationship through the Internet.
(5) “ We picked one thing we could build very quickly and deploy to our customers, ” says Sandra Morris, director of Intel's Internet Marketing & e-Commerce.
八、漢譯英 ( 請(qǐng)把下列漢語(yǔ)句子翻譯成英語(yǔ)，每小題 2 分，共 10 分 )
1. 我們要事先準(zhǔn)備所有申請(qǐng)材料。 (in advance)
2. 你需要確定顧客為何需要你的某種電腦和你的電腦怎樣才能滿足那種需求。 (meet the need)
3. 英特網(wǎng)可以直接讓人得到信息、產(chǎn)品和服務(wù)，這就省掉了中間商，還會(huì)引起經(jīng)濟(jì)萎縮。
(economic deflation)
4. 我們討論企業(yè)的產(chǎn)品和服務(wù)以及行業(yè)和英特網(wǎng)的信息。 (along with)
5. 那將給你以極大的競(jìng)爭(zhēng)優(yōu)勢(shì)。 (advantage)