Speech of Richard Sambrook, Director of Global News at the BBC
at the World Media Summit in Beijing
英國(guó)廣播公司全球新聞總裁理查德·山姆布魯克在世界媒體峰會(huì)上的演講
（2009年10月9日）
Good Morning. Mr President, Ladies and Gentlemen.
社長(zhǎng)先生，女士們先生們，上午好。
I'd like to thank the Xinhua News Agency for inviting me here.
感謝新華通訊社邀請(qǐng)我參加這次會(huì)議。
It is truly an honour to address this distinguished audience in such a magnificent venue and to be able to experience the renowned warmth and generosity of the Chinese people, here in its capital city.
能在這樣宏偉的會(huì)場(chǎng)向諸位尊貴的聽(tīng)眾發(fā)表演講，能在中國(guó)首都感受中國(guó)人民的熱情好客，我深感榮幸。
I'm the Director of Global News at the BBC - that's the umbrella which holds together all the BBC's international news services - our English language services like the BBC World News television channel TV; BBC.Com/news; and, of course, BBC World Service - now a multimedia broadcast organisation which broadcasts in 32 languages, including English and Chinese.
我是英國(guó)廣播公司全球新聞總裁，統(tǒng)管BBC所有的國(guó)際新聞報(bào)道，包括我們的英語(yǔ)新聞報(bào)道，比如BBC世界新聞電視頻道，BBC對(duì)外網(wǎng)絡(luò)新聞，當(dāng)然還有BBC國(guó)際臺(tái)--后者現(xiàn)在已經(jīng)是一個(gè)多媒體傳播機(jī)構(gòu)，使用32種語(yǔ)言對(duì)外廣播，其中包括英文和中文。
I lead services that currently achieve weekly multimedia audiences of 238 million across the globe.
We are gathered here at the first-ever World Media Summit in Beijing.
我負(fù)責(zé)管理的所有各種服務(wù)目前每個(gè)星期在全球各地?fù)碛?.38億受眾。我們匯聚在這里參加北京首屆世界媒體峰會(huì)。
This is an unprecedented gathering of global media organizations, including wire services, newspapers and magazines, radio and television broadcasters and online media. We are all successful media organisations with vast experience of reaching massive numbers of readers, listeners and viewers.
這是全球媒體機(jī)構(gòu)前所未有的盛會(huì)，包括通訊社、報(bào)紙和雜志、廣播電視機(jī)構(gòu)和網(wǎng)絡(luò)媒體。我們都是成功的媒體組織，具有服務(wù)廣大讀者、聽(tīng)眾及觀眾的豐富經(jīng)驗(yàn)。
The challenges we face will be familiar to all of you:
· Seismic shifts on global media
· The internet making everything global
· Fierce competition from media outlets that wouldn't have registered a few years ago
· New technologies creating rapid changes in audience expectations - not least to contribute and take part and to consume when and how they choose
But, on the plus side, in an ever more interconnected inter-dependent world, globalisation makes international media more relevant than ever.
我們面臨的挑戰(zhàn)諸位也都熟悉，包括：全球媒體的巨大變化；互聯(lián)網(wǎng)把一切東西都變得全球化；來(lái)自一些幾年前可能還鮮為人知的媒體的激烈競(jìng)爭(zhēng)；新技術(shù)使受眾的期望產(chǎn)生了迅速變化，受眾不僅主動(dòng)付出和參與其中，并按照自己選擇的時(shí)間和方式來(lái)使用媒體；但是，從積極的一面來(lái)說(shuō)，在一個(gè)日益交融而彼此依賴的世界中，全球化使國(guó)際媒體比以往任何時(shí)候都（與受眾）密切相關(guān)了。
This forum is an important opportunity to hear the experiences of some of the leading and most innovative players in the world as we start to map out that future.
這次論壇是一個(gè)重要的機(jī)會(huì)，讓我們?cè)陂_(kāi)始描繪未來(lái)圖景的時(shí)候，傾聽(tīng)世界上那些具有地位而且最富創(chuàng)意的媒體的經(jīng)驗(yàn)。
The issues are big ones:
· the challenges of integration in the multimedia age;
· the new competition;
· the impact of media on development;
· the future of the newsroom and journalism
· the impact of the convergence of technologies
· the social responsibility of media
· how we report an increasingly interconnected world
我們要探討的議題都是重大的議題，包括：多媒體時(shí)代一體化帶來(lái)的挑戰(zhàn)；新的競(jìng)爭(zhēng)；媒體對(duì)發(fā)展的影響；編輯部和新聞報(bào)道的未來(lái)方向；技術(shù)整合產(chǎn)生的影響；媒體的社會(huì)責(zé)任；我們?nèi)绾螆?bào)道越來(lái)越緊密聯(lián)系的世界。
It's important for all of us that we debate and discuss these big issues; and exchange views and perspectives so we learn from each other's experiences and help serve our audiences better in future. I would like to outline some of the thinking that's gone on in the BBC over the last few years in the face of rapidly changing audience demands; fierce competition and fast-emerging technologies. We do not have all the answers. But we have had to wrestle with the big challenges and have come to some ideas of where the answers lie.
圍繞這些重大議題展開(kāi)討論和辯論，交流觀點(diǎn)和看法，學(xué)習(xí)彼此的經(jīng)驗(yàn)，以便在未來(lái)更好地服務(wù)于受眾，這對(duì)于我們大家來(lái)說(shuō)都很重要。我想借此機(jī)會(huì)概括介紹一下近幾年來(lái)BBC在面對(duì)迅速變化的受眾需求、激烈的競(jìng)爭(zhēng)和新興技術(shù)時(shí)，總結(jié)出的某些思路。我們并不是對(duì)所有問(wèn)題都有了答案。但我們必須應(yīng)對(duì)這些巨大的挑戰(zhàn)，而且我們對(duì)在哪里可以找到答案也已有了一些想
at the World Media Summit in Beijing
英國(guó)廣播公司全球新聞總裁理查德·山姆布魯克在世界媒體峰會(huì)上的演講
（2009年10月9日）
Good Morning. Mr President, Ladies and Gentlemen.
社長(zhǎng)先生，女士們先生們，上午好。
I'd like to thank the Xinhua News Agency for inviting me here.
感謝新華通訊社邀請(qǐng)我參加這次會(huì)議。
It is truly an honour to address this distinguished audience in such a magnificent venue and to be able to experience the renowned warmth and generosity of the Chinese people, here in its capital city.
能在這樣宏偉的會(huì)場(chǎng)向諸位尊貴的聽(tīng)眾發(fā)表演講，能在中國(guó)首都感受中國(guó)人民的熱情好客，我深感榮幸。
I'm the Director of Global News at the BBC - that's the umbrella which holds together all the BBC's international news services - our English language services like the BBC World News television channel TV; BBC.Com/news; and, of course, BBC World Service - now a multimedia broadcast organisation which broadcasts in 32 languages, including English and Chinese.
我是英國(guó)廣播公司全球新聞總裁，統(tǒng)管BBC所有的國(guó)際新聞報(bào)道，包括我們的英語(yǔ)新聞報(bào)道，比如BBC世界新聞電視頻道，BBC對(duì)外網(wǎng)絡(luò)新聞，當(dāng)然還有BBC國(guó)際臺(tái)--后者現(xiàn)在已經(jīng)是一個(gè)多媒體傳播機(jī)構(gòu)，使用32種語(yǔ)言對(duì)外廣播，其中包括英文和中文。
I lead services that currently achieve weekly multimedia audiences of 238 million across the globe.
We are gathered here at the first-ever World Media Summit in Beijing.
我負(fù)責(zé)管理的所有各種服務(wù)目前每個(gè)星期在全球各地?fù)碛?.38億受眾。我們匯聚在這里參加北京首屆世界媒體峰會(huì)。
This is an unprecedented gathering of global media organizations, including wire services, newspapers and magazines, radio and television broadcasters and online media. We are all successful media organisations with vast experience of reaching massive numbers of readers, listeners and viewers.
這是全球媒體機(jī)構(gòu)前所未有的盛會(huì)，包括通訊社、報(bào)紙和雜志、廣播電視機(jī)構(gòu)和網(wǎng)絡(luò)媒體。我們都是成功的媒體組織，具有服務(wù)廣大讀者、聽(tīng)眾及觀眾的豐富經(jīng)驗(yàn)。
The challenges we face will be familiar to all of you:
· Seismic shifts on global media
· The internet making everything global
· Fierce competition from media outlets that wouldn't have registered a few years ago
· New technologies creating rapid changes in audience expectations - not least to contribute and take part and to consume when and how they choose
But, on the plus side, in an ever more interconnected inter-dependent world, globalisation makes international media more relevant than ever.
我們面臨的挑戰(zhàn)諸位也都熟悉，包括：全球媒體的巨大變化；互聯(lián)網(wǎng)把一切東西都變得全球化；來(lái)自一些幾年前可能還鮮為人知的媒體的激烈競(jìng)爭(zhēng)；新技術(shù)使受眾的期望產(chǎn)生了迅速變化，受眾不僅主動(dòng)付出和參與其中，并按照自己選擇的時(shí)間和方式來(lái)使用媒體；但是，從積極的一面來(lái)說(shuō)，在一個(gè)日益交融而彼此依賴的世界中，全球化使國(guó)際媒體比以往任何時(shí)候都（與受眾）密切相關(guān)了。
This forum is an important opportunity to hear the experiences of some of the leading and most innovative players in the world as we start to map out that future.
這次論壇是一個(gè)重要的機(jī)會(huì)，讓我們?cè)陂_(kāi)始描繪未來(lái)圖景的時(shí)候，傾聽(tīng)世界上那些具有地位而且最富創(chuàng)意的媒體的經(jīng)驗(yàn)。
The issues are big ones:
· the challenges of integration in the multimedia age;
· the new competition;
· the impact of media on development;
· the future of the newsroom and journalism
· the impact of the convergence of technologies
· the social responsibility of media
· how we report an increasingly interconnected world
我們要探討的議題都是重大的議題，包括：多媒體時(shí)代一體化帶來(lái)的挑戰(zhàn)；新的競(jìng)爭(zhēng)；媒體對(duì)發(fā)展的影響；編輯部和新聞報(bào)道的未來(lái)方向；技術(shù)整合產(chǎn)生的影響；媒體的社會(huì)責(zé)任；我們?nèi)绾螆?bào)道越來(lái)越緊密聯(lián)系的世界。
It's important for all of us that we debate and discuss these big issues; and exchange views and perspectives so we learn from each other's experiences and help serve our audiences better in future. I would like to outline some of the thinking that's gone on in the BBC over the last few years in the face of rapidly changing audience demands; fierce competition and fast-emerging technologies. We do not have all the answers. But we have had to wrestle with the big challenges and have come to some ideas of where the answers lie.
圍繞這些重大議題展開(kāi)討論和辯論，交流觀點(diǎn)和看法，學(xué)習(xí)彼此的經(jīng)驗(yàn)，以便在未來(lái)更好地服務(wù)于受眾，這對(duì)于我們大家來(lái)說(shuō)都很重要。我想借此機(jī)會(huì)概括介紹一下近幾年來(lái)BBC在面對(duì)迅速變化的受眾需求、激烈的競(jìng)爭(zhēng)和新興技術(shù)時(shí)，總結(jié)出的某些思路。我們并不是對(duì)所有問(wèn)題都有了答案。但我們必須應(yīng)對(duì)這些巨大的挑戰(zhàn)，而且我們對(duì)在哪里可以找到答案也已有了一些想