Unit 1a Teamwork
Reading 閱讀練習
1. Read the article about how Cussons developed teamwork at its Polish subsidiaries. What did Cussons do？What benefits did this bring?
No Poles Poles apart
When Peter Welch, President of Cussons Polska and Uroda SA, arrived at Cussons' newly acquired factory in Poland in 1993, he discovered that the concept of teamwork didn't exist. 'The guy who ran it before had a queue of people outside his office waiting for decisions on everything from taking a day's holiday to major investments. All decisions were made by one man.' Cussons entered Poland by taking over a manufacturer of cleaning products in Wroclaw. Two years later they bought Warsaw-based Uroda toiletries. Turnover increased at Wroclaw from ￡11mto ￡50mand the smaller Uroda quickly grew into a ￡22mbusiness. Both businesses are now major brands in Poland and export to other eastern European markets.
But in spite of these successes, it is still hard to develop new approaches.‘The company culture here is the result of fifty years of regulation and control,' explains Welch. ‘It's not easy to get people to take on responsibility and be accountable when things go wrong. The sales department used to be a guy next to the phone waiting for it to ring.'
To help solve these problems, Cussons brought in three expatriate managers to work closely with the local sales staff in project teams. They also brought in senior Coverdale management consultant Keith Edmonds to work on the team's managerial skills and improve communication within the team. Edmonds held two one-week programmes, working on team-building and developing creative thinking.
‘The imaginative ideas participants came up with were extraordinary - electric.' He describes the programmes as helping people recognise that there is a range of effective management styles. 'We wanted to throw new light on old problems.' The participants responded very positively. In one task, they were given ~500 and told to make as much profit with it as possible. 'They came up with amazing ideas,' says Edmonds. 'They put on discos. They went to the Czech border, bought products and then sold them at a profit.'
Welch believes the programmes were excellent at 'getting people excited about their jobs'. But he warns, 'we need to ensure that what happens on the programme happens back in the workplace'. The results, however, are already very positive. 'The two programmes cost us about ￡40,000 intotal, including food and accommodation,' says Welch, 'but the returns we are getting from them are huge. We saved about ￡200,000 from the first programme and we're expecting savings of around ￡700,000 from the second one.'
The programmes also form the basis of monthly reviews, in which progress is measured against targets set in the programmes. 'You can see the results improving each month. I'm very pleased with the way it has worked out,' says Welch.
2.Using the information in the article, complete each sentence with a phrase from the list.
1 When Peter Welch visited the new factor,/he found one man ...
2 Cussons tried to deal with the problems at Uroda by...
3 The programmes succeeded in...
4 It is possible to see the programmes...
A waiting for a decision about holidays.
B making people enthusiastic about work.
C setting up training courses.
D taking responsibility for everything.
E organising amazing discos.
F contributing to improved profits.
G employing foreign sales staff.
3. Carmichael, an American cosmetics group, has a Polish subsidiary. Gina Theismann, Head of Central European Sales, receives a fax from Tom Granger, the local manager in Warsaw. Read the fax and answer the questions.
FROM: CAKMICHAEL POLSKA SA PHONE NO.: 0048222756785 14-JAN-2002 14:43 P01/01
Carmichael, Inc. Carmichael Polska SA
pl.Starynkiewicza 7/9
02-015 Warsaw
To: Gina Theismann Poland
From: Tom Granger
Date: 14 January 2002
Pages: 1
Re: Sales team for new product launch in Poland
Hello Gina
Thanks for the profiles of Steve Cerny and Joni Mot,gan. They both look very good and I think they should work very well together with the three local people here.
I was thinking about getting the whole team together for a week in London. Would the week commencing 1 l February be convenient for Steve and Joni?
The team could spend a couple of days on team-building, followed by discussions on the launch. I think we need them to agree on their objectives, roles and schedules by the end of that week. They'll also need to think about communication.
What do you think about the team-building? Should we send them on a survival course? Alternatively, we could bring in a consultant for a more traditional seminar if you think that would be of more use. I've attached a few advertisements from different providers.
They are:
Executive Adventures
Team Management
Melville Management Training.
Could you let me know asap about the dates and which provider you prefer?
Regards
1 How many people will be in the sales team?
2 Where and when are they going to meet?
3 What are the objectives of the meeting?
4 When does Tom want an answer?
Suggested answer:
1.Cussons brought in three expatriate managers to work with the local sales staff in project teams. It also brought in a consultant, who organised two one-week courses, working on team-building and developing creative thinking. Cussons has seen financial benefits, reporting savings of ￡200,000 from the first course and expected savings of ￡700,000 from the second.
The courses have also allowed the participants to measure progress against targets set on the course and have made people excited about their jobs.
2.1 D 2 C 3 B 4 F
3. 1 5 2 London in the week of 9 February
3 To build the team and agree on objectives, roles and schedules for the launch. They also need to discuss communication.
4 asap (as soon as possible)
Reading 閱讀練習
1. Read the article about how Cussons developed teamwork at its Polish subsidiaries. What did Cussons do？What benefits did this bring?
No Poles Poles apart
When Peter Welch, President of Cussons Polska and Uroda SA, arrived at Cussons' newly acquired factory in Poland in 1993, he discovered that the concept of teamwork didn't exist. 'The guy who ran it before had a queue of people outside his office waiting for decisions on everything from taking a day's holiday to major investments. All decisions were made by one man.' Cussons entered Poland by taking over a manufacturer of cleaning products in Wroclaw. Two years later they bought Warsaw-based Uroda toiletries. Turnover increased at Wroclaw from ￡11mto ￡50mand the smaller Uroda quickly grew into a ￡22mbusiness. Both businesses are now major brands in Poland and export to other eastern European markets.
But in spite of these successes, it is still hard to develop new approaches.‘The company culture here is the result of fifty years of regulation and control,' explains Welch. ‘It's not easy to get people to take on responsibility and be accountable when things go wrong. The sales department used to be a guy next to the phone waiting for it to ring.'
To help solve these problems, Cussons brought in three expatriate managers to work closely with the local sales staff in project teams. They also brought in senior Coverdale management consultant Keith Edmonds to work on the team's managerial skills and improve communication within the team. Edmonds held two one-week programmes, working on team-building and developing creative thinking.
‘The imaginative ideas participants came up with were extraordinary - electric.' He describes the programmes as helping people recognise that there is a range of effective management styles. 'We wanted to throw new light on old problems.' The participants responded very positively. In one task, they were given ~500 and told to make as much profit with it as possible. 'They came up with amazing ideas,' says Edmonds. 'They put on discos. They went to the Czech border, bought products and then sold them at a profit.'
Welch believes the programmes were excellent at 'getting people excited about their jobs'. But he warns, 'we need to ensure that what happens on the programme happens back in the workplace'. The results, however, are already very positive. 'The two programmes cost us about ￡40,000 intotal, including food and accommodation,' says Welch, 'but the returns we are getting from them are huge. We saved about ￡200,000 from the first programme and we're expecting savings of around ￡700,000 from the second one.'
The programmes also form the basis of monthly reviews, in which progress is measured against targets set in the programmes. 'You can see the results improving each month. I'm very pleased with the way it has worked out,' says Welch.
2.Using the information in the article, complete each sentence with a phrase from the list.
1 When Peter Welch visited the new factor,/he found one man ...
2 Cussons tried to deal with the problems at Uroda by...
3 The programmes succeeded in...
4 It is possible to see the programmes...
A waiting for a decision about holidays.
B making people enthusiastic about work.
C setting up training courses.
D taking responsibility for everything.
E organising amazing discos.
F contributing to improved profits.
G employing foreign sales staff.
3. Carmichael, an American cosmetics group, has a Polish subsidiary. Gina Theismann, Head of Central European Sales, receives a fax from Tom Granger, the local manager in Warsaw. Read the fax and answer the questions.
FROM: CAKMICHAEL POLSKA SA PHONE NO.: 0048222756785 14-JAN-2002 14:43 P01/01
Carmichael, Inc. Carmichael Polska SA
pl.Starynkiewicza 7/9
02-015 Warsaw
To: Gina Theismann Poland
From: Tom Granger
Date: 14 January 2002
Pages: 1
Re: Sales team for new product launch in Poland
Hello Gina
Thanks for the profiles of Steve Cerny and Joni Mot,gan. They both look very good and I think they should work very well together with the three local people here.
I was thinking about getting the whole team together for a week in London. Would the week commencing 1 l February be convenient for Steve and Joni?
The team could spend a couple of days on team-building, followed by discussions on the launch. I think we need them to agree on their objectives, roles and schedules by the end of that week. They'll also need to think about communication.
What do you think about the team-building? Should we send them on a survival course? Alternatively, we could bring in a consultant for a more traditional seminar if you think that would be of more use. I've attached a few advertisements from different providers.
They are:
Executive Adventures
Team Management
Melville Management Training.
Could you let me know asap about the dates and which provider you prefer?
Regards
1 How many people will be in the sales team?
2 Where and when are they going to meet?
3 What are the objectives of the meeting?
4 When does Tom want an answer?
Suggested answer:
1.Cussons brought in three expatriate managers to work with the local sales staff in project teams. It also brought in a consultant, who organised two one-week courses, working on team-building and developing creative thinking. Cussons has seen financial benefits, reporting savings of ￡200,000 from the first course and expected savings of ￡700,000 from the second.
The courses have also allowed the participants to measure progress against targets set on the course and have made people excited about their jobs.
2.1 D 2 C 3 B 4 F
3. 1 5 2 London in the week of 9 February
3 To build the team and agree on objectives, roles and schedules for the launch. They also need to discuss communication.
4 asap (as soon as possible)