MORE is to come for Singaporeans to feast their eyes and ears on. The newspaper conglomerate will be running a radio and a TV station whereas the TV operator will be publishing a newspaper. The future holds an even greater selection of information for our people.
The sky defies control, and information knows no bounds. In this era of Internet, national borders or checkpoints can do nothing to stop the flow of information, though they can bar the entry of humans. But where dams and dykes fail to curb the flood, canals and channels can work well to turn harm to good. More or less in this light, Singapore's media sector is being opened up.
Yet opening-up is sure to bring in keener competition as well as richer options to satisfy the audience's appetite. It will be a tough challenge for the media operators to secure market shares by providing quality products while staying in the black, or to remain “both popular and profitable”, as they say.
Outsiders would find it hard to understand the difficulty involved. Business is business, people argue, and profit is the first and foremost concern. Why should the media industry try to be “popular”, they may wonder, since it is not charity？
Just look at their counterparts in other countries, they would say. For survival and success, the media out there would balk at nothing and resort to everything, with products representing a wide spectrum of contents and styles, ranging from the radical red through the sensational yellow and undefinable grey down to the dubious black. Our domestic media, they lament, just pale by comparison.
But the point is that, in Singapore, the media sector is not mere business. It has a mission to perform for the good of society. The step-by-step opening-up of the field is not meant to introduce chaotic contest among the operators. Instead, it aims to keep Singapore ever-adjusted to the global IT developments and well-poised for further advances.
One need not infer that, to carry out their mission, the media must speak for the government or the ruling party, but we do need a “Singapore perspective”。 Otherwise, our voice can hardly reach the international community, nor can there be effective communication within our people amid the jarring noise from without.
The island-state's unalterable fragility is beyond dispute. When an earthquake hit our neighbour recently, we felt the shock of tremors and looked to our government for assurance that things were OK. A few days of hazy skies darkened by forest fires beyond the borders would keep us almost home-confined, attentive to radio or TV announcements of the air pollution situation. And the mere sign of trouble across the sea would put our Coastal Guard on full alert. Understandably, Singapore is sensitive because it is vulnerable.
Should information from outside sources be allowed to pour in unchecked, some people are sure to lose their bearings on the sea of information and data. Thus a Singapore perspective is needed to provide a firm anchorage for our people. Herein lies the role of the indigenous media.
The influx of information, though unstoppable, should not render us utterly helpless and defenceless.
Yet unfortunately, whenever something big happens in the outside world, people would tune in to CNN, swallowing its news and views without thinking much about it, and taking them for the “genuine” criterion just because of the high sound volume. Meanwhile, voices and feelings of Asians are ignored.
Admittedly, Singapore's voice on international issues may be less heard because of our small territory and population. Yet it would be a “family disgrace” indeed if we had to be answerable to foreigners in all our domestic affairs. To establish our indigenous voice and views is to make Singapore duly heeded and regarded.
Of course, tolerance of different ideas is gaining ground, and we cannot shut our eyes to the irresistible trend. Instead, we must face the reality of the new era. The media sector is leaving the old one-way street into a modern interactive playground.
Actually, nothing can block the waves and tides of information, but guidance and regulation are of crucial importance. Otherwise, inundation would ensue to our dismay.
Let me repeat this： the media sector is definitely not mere business. Not in Singapore, and not for now —— at least.
（The author is correspondent with Lianhe Zaobao. Translated by Allen Zhuang）
傳媒業(yè)不僅是一盤生意
李永樂(lè)
新加坡人的眼睛和耳朵,將會(huì)越來(lái)越忙碌,因?yàn)榻酉聛?lái)的日子,辦報(bào)紙的要開(kāi)電視臺(tái)和電臺(tái),原來(lái)搞電視的,打算賣報(bào)紙。這下子,新加坡人將有更多資訊選擇了！
天空關(guān)不住,資訊滿天飛,互聯(lián)網(wǎng)鋪天蓋地的時(shí)代,國(guó)門和關(guān)卡,或許能擋得住人,卻無(wú)法封得了消息,與其筑堤防洪,不如疏導(dǎo)流向。媒體業(yè)的逐步開(kāi)放,多少包含這層意義。
開(kāi)放帶來(lái)競(jìng)爭(zhēng),競(jìng)爭(zhēng)的結(jié)果是消費(fèi)人有更多的選擇,益了渴望信息的胃口,經(jīng)營(yíng)者必須在素質(zhì)和盈利兼顧下,占領(lǐng)有限的市場(chǎng),也就是“叫好又叫座”,確實(shí)是一場(chǎng)硬戰(zhàn)。
若以“在商言商”的角度分析上述說(shuō)法,局外人是難以理解的,做生意最重要是掙錢,“叫座”要緊,為什么還得“叫好”,又不是公益事業(yè)。你看人家的媒體,為了競(jìng)爭(zhēng)和生存,出盡法寶,花招百出,動(dòng)不動(dòng)就給你“顏色”——紅的、黃的、灰的和黑的都有,相比之下,我們的確是遜“色”多了。
關(guān)鍵在于,新加坡的媒體業(yè),絕對(duì)不僅僅是一盤生意,它還肩負(fù)一定的社會(huì)使命。所謂的逐步開(kāi)放,疏導(dǎo)流向,清楚表示這并非媒體業(yè)“戰(zhàn)國(guó)時(shí)代”的到來(lái),而是在資訊大潮席卷全球的大勢(shì)之下,所做的一番調(diào)整,往前跨進(jìn)一步。
沒(méi)有必要用“黨國(guó)喉舌”之類的心態(tài)去解讀“社會(huì)使命”這句話的背后含義,因?yàn)槲覀儗?shí)在需要一種“新加坡角度”的存在,要不然,不僅是國(guó)際社會(huì)無(wú)法聽(tīng)到我們的聲音,連自己人說(shuō)話,也會(huì)遭外界的無(wú)情干擾,不能達(dá)到有效的交流。
新加坡的脆弱,是誰(shuí)也無(wú)法否認(rèn)及改變的事實(shí)。鄰國(guó)土地突然“ 搞搞震”幾下,我們免不了心緒不寧,得勞駕*出面壓驚,連續(xù)幾天“月朦朦鳥(niǎo)朦朦”,大家就看電視聽(tīng)廣播,留意空氣污染指數(shù),差點(diǎn)足不出戶,人家國(guó)內(nèi)風(fēng)吹草動(dòng),咱們的海岸衛(wèi)隊(duì)便有得忙,其脆弱性和敏感度是可想而知的。
假設(shè)任由外國(guó)資訊排山倒海涌入,有一部分人勢(shì)必迷失在信息的海洋中,忘了總體的方向。本地人,本土觀的建立,是在無(wú)邊大海當(dāng)中尋找一個(gè)共同的立足點(diǎn),本地傳媒的角色就在這里。
誰(shuí)也無(wú)法鎖住天空,這是大勢(shì)所趨,擋也擋不住。然而,這不表示我們就得束手無(wú)策,或是完全的被動(dòng),國(guó)際上發(fā)生一件大事,大家不約而同扭開(kāi)美國(guó)電纜電視,潛移默化當(dāng)中接受它的價(jià)值判斷,似乎這就是真正的“標(biāo)準(zhǔn)”,因?yàn)樗麄兊穆曇舯容^響亮。這一來(lái),亞洲觀點(diǎn)亞洲心反而被忽略了。
假使在國(guó)際事務(wù)上,我們的聲音相對(duì)于大國(guó)而言比較單薄,多半可以解釋為“小國(guó)寡民”之故,倘若國(guó)內(nèi)的事,也要?jiǎng)e人來(lái)指指點(diǎn)點(diǎn),凡事都得向外點(diǎn)頭哈腰,那可真是“家門”不幸了。本地人本土觀的建立,正是豎立自己的一桿旗幟的做法。
當(dāng)然,容納多方面的觀點(diǎn),是不可逆轉(zhuǎn)的大潮,我們不能把頭埋在沙堆底下,裝著若無(wú)其事,而是應(yīng)該抬起頭來(lái)迎接新的時(shí)代,面對(duì)新的現(xiàn)實(shí)?，F(xiàn)在的媒體已從“單向”發(fā)展而成“互動(dòng)”,沒(méi)有任何力量能真正阻擋資訊大潮,這也就是疏導(dǎo)的意義所在。若不疏導(dǎo),只能眼巴巴看著它泛濫。
我要重復(fù)再說(shuō)一次,媒體業(yè)絕不僅僅是一盤生意,至少對(duì)新加坡來(lái)說(shuō),目前確是如此。
The sky defies control, and information knows no bounds. In this era of Internet, national borders or checkpoints can do nothing to stop the flow of information, though they can bar the entry of humans. But where dams and dykes fail to curb the flood, canals and channels can work well to turn harm to good. More or less in this light, Singapore's media sector is being opened up.
Yet opening-up is sure to bring in keener competition as well as richer options to satisfy the audience's appetite. It will be a tough challenge for the media operators to secure market shares by providing quality products while staying in the black, or to remain “both popular and profitable”, as they say.
Outsiders would find it hard to understand the difficulty involved. Business is business, people argue, and profit is the first and foremost concern. Why should the media industry try to be “popular”, they may wonder, since it is not charity？
Just look at their counterparts in other countries, they would say. For survival and success, the media out there would balk at nothing and resort to everything, with products representing a wide spectrum of contents and styles, ranging from the radical red through the sensational yellow and undefinable grey down to the dubious black. Our domestic media, they lament, just pale by comparison.
But the point is that, in Singapore, the media sector is not mere business. It has a mission to perform for the good of society. The step-by-step opening-up of the field is not meant to introduce chaotic contest among the operators. Instead, it aims to keep Singapore ever-adjusted to the global IT developments and well-poised for further advances.
One need not infer that, to carry out their mission, the media must speak for the government or the ruling party, but we do need a “Singapore perspective”。 Otherwise, our voice can hardly reach the international community, nor can there be effective communication within our people amid the jarring noise from without.
The island-state's unalterable fragility is beyond dispute. When an earthquake hit our neighbour recently, we felt the shock of tremors and looked to our government for assurance that things were OK. A few days of hazy skies darkened by forest fires beyond the borders would keep us almost home-confined, attentive to radio or TV announcements of the air pollution situation. And the mere sign of trouble across the sea would put our Coastal Guard on full alert. Understandably, Singapore is sensitive because it is vulnerable.
Should information from outside sources be allowed to pour in unchecked, some people are sure to lose their bearings on the sea of information and data. Thus a Singapore perspective is needed to provide a firm anchorage for our people. Herein lies the role of the indigenous media.
The influx of information, though unstoppable, should not render us utterly helpless and defenceless.
Yet unfortunately, whenever something big happens in the outside world, people would tune in to CNN, swallowing its news and views without thinking much about it, and taking them for the “genuine” criterion just because of the high sound volume. Meanwhile, voices and feelings of Asians are ignored.
Admittedly, Singapore's voice on international issues may be less heard because of our small territory and population. Yet it would be a “family disgrace” indeed if we had to be answerable to foreigners in all our domestic affairs. To establish our indigenous voice and views is to make Singapore duly heeded and regarded.
Of course, tolerance of different ideas is gaining ground, and we cannot shut our eyes to the irresistible trend. Instead, we must face the reality of the new era. The media sector is leaving the old one-way street into a modern interactive playground.
Actually, nothing can block the waves and tides of information, but guidance and regulation are of crucial importance. Otherwise, inundation would ensue to our dismay.
Let me repeat this： the media sector is definitely not mere business. Not in Singapore, and not for now —— at least.
（The author is correspondent with Lianhe Zaobao. Translated by Allen Zhuang）
傳媒業(yè)不僅是一盤生意
李永樂(lè)
新加坡人的眼睛和耳朵,將會(huì)越來(lái)越忙碌,因?yàn)榻酉聛?lái)的日子,辦報(bào)紙的要開(kāi)電視臺(tái)和電臺(tái),原來(lái)搞電視的,打算賣報(bào)紙。這下子,新加坡人將有更多資訊選擇了！
天空關(guān)不住,資訊滿天飛,互聯(lián)網(wǎng)鋪天蓋地的時(shí)代,國(guó)門和關(guān)卡,或許能擋得住人,卻無(wú)法封得了消息,與其筑堤防洪,不如疏導(dǎo)流向。媒體業(yè)的逐步開(kāi)放,多少包含這層意義。
開(kāi)放帶來(lái)競(jìng)爭(zhēng),競(jìng)爭(zhēng)的結(jié)果是消費(fèi)人有更多的選擇,益了渴望信息的胃口,經(jīng)營(yíng)者必須在素質(zhì)和盈利兼顧下,占領(lǐng)有限的市場(chǎng),也就是“叫好又叫座”,確實(shí)是一場(chǎng)硬戰(zhàn)。
若以“在商言商”的角度分析上述說(shuō)法,局外人是難以理解的,做生意最重要是掙錢,“叫座”要緊,為什么還得“叫好”,又不是公益事業(yè)。你看人家的媒體,為了競(jìng)爭(zhēng)和生存,出盡法寶,花招百出,動(dòng)不動(dòng)就給你“顏色”——紅的、黃的、灰的和黑的都有,相比之下,我們的確是遜“色”多了。
關(guān)鍵在于,新加坡的媒體業(yè),絕對(duì)不僅僅是一盤生意,它還肩負(fù)一定的社會(huì)使命。所謂的逐步開(kāi)放,疏導(dǎo)流向,清楚表示這并非媒體業(yè)“戰(zhàn)國(guó)時(shí)代”的到來(lái),而是在資訊大潮席卷全球的大勢(shì)之下,所做的一番調(diào)整,往前跨進(jìn)一步。
沒(méi)有必要用“黨國(guó)喉舌”之類的心態(tài)去解讀“社會(huì)使命”這句話的背后含義,因?yàn)槲覀儗?shí)在需要一種“新加坡角度”的存在,要不然,不僅是國(guó)際社會(huì)無(wú)法聽(tīng)到我們的聲音,連自己人說(shuō)話,也會(huì)遭外界的無(wú)情干擾,不能達(dá)到有效的交流。
新加坡的脆弱,是誰(shuí)也無(wú)法否認(rèn)及改變的事實(shí)。鄰國(guó)土地突然“ 搞搞震”幾下,我們免不了心緒不寧,得勞駕*出面壓驚,連續(xù)幾天“月朦朦鳥(niǎo)朦朦”,大家就看電視聽(tīng)廣播,留意空氣污染指數(shù),差點(diǎn)足不出戶,人家國(guó)內(nèi)風(fēng)吹草動(dòng),咱們的海岸衛(wèi)隊(duì)便有得忙,其脆弱性和敏感度是可想而知的。
假設(shè)任由外國(guó)資訊排山倒海涌入,有一部分人勢(shì)必迷失在信息的海洋中,忘了總體的方向。本地人,本土觀的建立,是在無(wú)邊大海當(dāng)中尋找一個(gè)共同的立足點(diǎn),本地傳媒的角色就在這里。
誰(shuí)也無(wú)法鎖住天空,這是大勢(shì)所趨,擋也擋不住。然而,這不表示我們就得束手無(wú)策,或是完全的被動(dòng),國(guó)際上發(fā)生一件大事,大家不約而同扭開(kāi)美國(guó)電纜電視,潛移默化當(dāng)中接受它的價(jià)值判斷,似乎這就是真正的“標(biāo)準(zhǔn)”,因?yàn)樗麄兊穆曇舯容^響亮。這一來(lái),亞洲觀點(diǎn)亞洲心反而被忽略了。
假使在國(guó)際事務(wù)上,我們的聲音相對(duì)于大國(guó)而言比較單薄,多半可以解釋為“小國(guó)寡民”之故,倘若國(guó)內(nèi)的事,也要?jiǎng)e人來(lái)指指點(diǎn)點(diǎn),凡事都得向外點(diǎn)頭哈腰,那可真是“家門”不幸了。本地人本土觀的建立,正是豎立自己的一桿旗幟的做法。
當(dāng)然,容納多方面的觀點(diǎn),是不可逆轉(zhuǎn)的大潮,我們不能把頭埋在沙堆底下,裝著若無(wú)其事,而是應(yīng)該抬起頭來(lái)迎接新的時(shí)代,面對(duì)新的現(xiàn)實(shí)?，F(xiàn)在的媒體已從“單向”發(fā)展而成“互動(dòng)”,沒(méi)有任何力量能真正阻擋資訊大潮,這也就是疏導(dǎo)的意義所在。若不疏導(dǎo),只能眼巴巴看著它泛濫。
我要重復(fù)再說(shuō)一次,媒體業(yè)絕不僅僅是一盤生意,至少對(duì)新加坡來(lái)說(shuō),目前確是如此。