product life cycle
the marketing concept of a product having a natural period ranging from its introduction and rise in sales to its sales decline and expiration when customers purchase newer alternative products
Example:
Because the computer game industry changes so rapidly, the product life cycle of a popular computer game may be only 18 months or less.
the marketing concept of a product having a natural period ranging from its introduction and rise in sales to its sales decline and expiration when customers purchase newer alternative products
Example:
Because the computer game industry changes so rapidly, the product life cycle of a popular computer game may be only 18 months or less.