26. “Location has traditionally been one of the most important determinants of a business’s success. The importance of location is not likely to change, no matter how advanced the development of computer communications and others kinds of technology becomes.”
Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading.
“從傳統(tǒng)上講地址是一家企業(yè)成功的最重要決定因素。不論計(jì)算機(jī)通訊和其他技術(shù)發(fā)展的如果先進(jìn)，地址的重要性將不會(huì)改變。”
1. 事實(shí)上現(xiàn)在的趨勢(shì)是：由于網(wǎng)絡(luò)電話(huà)電子通訊交通越來(lái)越便利，地點(diǎn)對(duì)與一個(gè)企業(yè)來(lái)說(shuō)正在變得越來(lái)越不重要。無(wú)形的商品可以通過(guò)網(wǎng)絡(luò)、電話(huà)進(jìn)行購(gòu)買(mǎi)，和使用的地點(diǎn)不是很重要了。例如:保險(xiǎn)、電子期刊等。有形商品由于售貨方式的改變，地址的重要性也在淡化。很多廠家通過(guò)在互聯(lián)網(wǎng)上展示自己產(chǎn)品的照片和電話(huà)直銷(xiāo)的形式銷(xiāo)售商品。其中比較突出的例子就是AMWAY、DELL
2. 當(dāng)然有很多的需要體驗(yàn)和身體力行的產(chǎn)品供應(yīng)商的地址還是很重要的，象是餐飲業(yè)健身房等。
trend tendency net telecommunication transportation location position site important significant determinant factor reason tangible intangible palpable tactile touchable insurance electronic periodic periodical production goods commodity manufacturer producer essentiality significance importance strengthen reinforce weaken demonstrate show exhibit display conveient
1. location的重要性體現(xiàn)在：首先，在交通便利的地方，比如沿海地區(qū)，near the sea or the river，有利于運(yùn)輸transportation of the cargo…，這也是為什么沿海地區(qū)經(jīng)濟(jì)通常發(fā)達(dá)的原因。第二，經(jīng)濟(jì)發(fā)達(dá)的地區(qū)，人們的購(gòu)買(mǎi)能力比較強(qiáng)purchasing power。the demand of various goods may be relatively greater. 有利于the sale.
2. Admittedly, the burgeoning technologies have changed the way of purchasing and selling. However, the extent, to which such technologies will threaten the pivotal role played by location in business, depends on the types of such business. 首先，對(duì)于很多retail business, 需要面對(duì)面地persuade the consumers to buy，比如化妝品cosmetics. 再比如，try on the clothes and compare the different types and textures…地點(diǎn)仍然是十分重要的。dinner out…
3. Things may be different when it comes to other kinds of companies, for example, those who used to produce large-scale goods make sale depends on the contract signed with other companies. 現(xiàn)在的網(wǎng)絡(luò)，以及先進(jìn)的運(yùn)輸，都改變了這些操作模式，他們不再需要面對(duì)面接觸彼此，也不多考慮運(yùn)輸?shù)馁M(fèi)用，因?yàn)橐磺卸己芎?jiǎn)單，所以地點(diǎn)變得不那么重要。
View1. To many traditional businesses location still plan an fatal role on its success.
Evidence: restaurants transportation services
View2. as commuter technology and electronic communication become more and more convenient, the intangible locations on the internet have replaced the location in the real world in some business areas.
Evidence: Electronic publications, on line banks, internet retail stores, DELL
In retail, or “storefront (n. 店頭, 店面),” business, location is still a key ingredient of business success. The extent to which this will continue to be true, given the inexorable growth of Internet commerce, will vary among industries.
In more traditional retail sectors, such as clothing, cosmetics, and home improvement, an in-person (adv. 親自, 外貌上) visit to a retail store is often necessary—to try on (v. 試穿, 試驗(yàn)) clothes for fit, compare fragrances, or browse among a full selection of textures, colors, and styles. Also, activities such as shopping and dining out are for many consumers enjoyable experiences in themselves, as well as excuses to get out of the house and mingle with others in their community. Finally, shipping costs for large items such as appliances and home-improvement items render home shopping impracticable. Thus, burgeoning technologies pose no serious threat to Main Street, and location will continue to play a pivotal role in the fate of many retail businesses.
Nevertheless, technology-related industries are sure to move away from physical storefronts to virtual ones. Products that can be reduced to digital “bits and bites,” such as books and magazines, recordings, and software applications, are more efficiently distributed electronically. Computer hardware will not disappear from Main Street quite so quickly, though, since its physical look and feel enters into the buying decision. Computer superstores should continue to thrive alongside companies such as Dell, which does not distribute through retail stores.
In conclusion, consumer demand for convenient location will continue with respect to certain tangible products, while for other products alternative distribution systems will gradually replace the storefront, rendering location an obsolete issue.
Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading.
“從傳統(tǒng)上講地址是一家企業(yè)成功的最重要決定因素。不論計(jì)算機(jī)通訊和其他技術(shù)發(fā)展的如果先進(jìn)，地址的重要性將不會(huì)改變。”
1. 事實(shí)上現(xiàn)在的趨勢(shì)是：由于網(wǎng)絡(luò)電話(huà)電子通訊交通越來(lái)越便利，地點(diǎn)對(duì)與一個(gè)企業(yè)來(lái)說(shuō)正在變得越來(lái)越不重要。無(wú)形的商品可以通過(guò)網(wǎng)絡(luò)、電話(huà)進(jìn)行購(gòu)買(mǎi)，和使用的地點(diǎn)不是很重要了。例如:保險(xiǎn)、電子期刊等。有形商品由于售貨方式的改變，地址的重要性也在淡化。很多廠家通過(guò)在互聯(lián)網(wǎng)上展示自己產(chǎn)品的照片和電話(huà)直銷(xiāo)的形式銷(xiāo)售商品。其中比較突出的例子就是AMWAY、DELL
2. 當(dāng)然有很多的需要體驗(yàn)和身體力行的產(chǎn)品供應(yīng)商的地址還是很重要的，象是餐飲業(yè)健身房等。
trend tendency net telecommunication transportation location position site important significant determinant factor reason tangible intangible palpable tactile touchable insurance electronic periodic periodical production goods commodity manufacturer producer essentiality significance importance strengthen reinforce weaken demonstrate show exhibit display conveient
1. location的重要性體現(xiàn)在：首先，在交通便利的地方，比如沿海地區(qū)，near the sea or the river，有利于運(yùn)輸transportation of the cargo…，這也是為什么沿海地區(qū)經(jīng)濟(jì)通常發(fā)達(dá)的原因。第二，經(jīng)濟(jì)發(fā)達(dá)的地區(qū)，人們的購(gòu)買(mǎi)能力比較強(qiáng)purchasing power。the demand of various goods may be relatively greater. 有利于the sale.
2. Admittedly, the burgeoning technologies have changed the way of purchasing and selling. However, the extent, to which such technologies will threaten the pivotal role played by location in business, depends on the types of such business. 首先，對(duì)于很多retail business, 需要面對(duì)面地persuade the consumers to buy，比如化妝品cosmetics. 再比如，try on the clothes and compare the different types and textures…地點(diǎn)仍然是十分重要的。dinner out…
3. Things may be different when it comes to other kinds of companies, for example, those who used to produce large-scale goods make sale depends on the contract signed with other companies. 現(xiàn)在的網(wǎng)絡(luò)，以及先進(jìn)的運(yùn)輸，都改變了這些操作模式，他們不再需要面對(duì)面接觸彼此，也不多考慮運(yùn)輸?shù)馁M(fèi)用，因?yàn)橐磺卸己芎?jiǎn)單，所以地點(diǎn)變得不那么重要。
View1. To many traditional businesses location still plan an fatal role on its success.
Evidence: restaurants transportation services
View2. as commuter technology and electronic communication become more and more convenient, the intangible locations on the internet have replaced the location in the real world in some business areas.
Evidence: Electronic publications, on line banks, internet retail stores, DELL
In retail, or “storefront (n. 店頭, 店面),” business, location is still a key ingredient of business success. The extent to which this will continue to be true, given the inexorable growth of Internet commerce, will vary among industries.
In more traditional retail sectors, such as clothing, cosmetics, and home improvement, an in-person (adv. 親自, 外貌上) visit to a retail store is often necessary—to try on (v. 試穿, 試驗(yàn)) clothes for fit, compare fragrances, or browse among a full selection of textures, colors, and styles. Also, activities such as shopping and dining out are for many consumers enjoyable experiences in themselves, as well as excuses to get out of the house and mingle with others in their community. Finally, shipping costs for large items such as appliances and home-improvement items render home shopping impracticable. Thus, burgeoning technologies pose no serious threat to Main Street, and location will continue to play a pivotal role in the fate of many retail businesses.
Nevertheless, technology-related industries are sure to move away from physical storefronts to virtual ones. Products that can be reduced to digital “bits and bites,” such as books and magazines, recordings, and software applications, are more efficiently distributed electronically. Computer hardware will not disappear from Main Street quite so quickly, though, since its physical look and feel enters into the buying decision. Computer superstores should continue to thrive alongside companies such as Dell, which does not distribute through retail stores.
In conclusion, consumer demand for convenient location will continue with respect to certain tangible products, while for other products alternative distribution systems will gradually replace the storefront, rendering location an obsolete issue.