營銷演講之基調(diào)發(fā)言

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Keynote speech
    A Keynote speech is to outline the subjects to be addressed by other speakers at an event,and to establish the tone of a meeting or program.
    基調(diào)發(fā)言也稱主題演講,目的就是限定一個集會上其他演講者演講的主題,奠定一個會議或活動的基調(diào)?;{(diào)發(fā)言也直接關(guān)系到確立大會的感情基調(diào)。
    Eye contact 眼神交流
    Move your eyes slowly from person to person, and pause two or three seconds with each listener;
    眼睛慢慢地從一個移動到另一個人,在每一個人身上停留兩到三秒鐘時間;
    Look at people straight or look at the bridge of their noses or chins;
    眼睛直視聽眾,或看著他們的鼻梁或下巴
    Look for the friendlier faces and smile at them one by one, then move on to the more skeptical members and smile at them one by one also;
    找到那些看起來比較友善的聽眾,逐次朝他們微笑;然后目標(biāo)轉(zhuǎn)向那些有些懷疑的聽眾,也逐漸朝他們微笑;
    Imagine the audience in bathrobes in case you are nervous.
    如果你感到緊張,不妨想象聽眾都穿著浴衣的樣子。
    How to communicate with the audience 怎樣與聽眾交流
    A message worth communicating; 要有值得交流的觀點;
    Gain the listeners' atention: capture their interest and build their trust; 引起聽眾的注意:抓住他們的興趣并贏得信任;
    Emphasize understanding; 重視理解;
    Obtain their feedback; 獲得反饋;
    Watch your emotional tone; 注意聲調(diào)要有感情;
    Persuade the audience; 說服聽眾;