服務(wù)質(zhì)量調(diào)查表實(shí)際上也是商家的一種促銷手段。請(qǐng)?zhí)貏e關(guān)注這份英文問卷的最后一題,這類問題可將被問者分為不同的類型,以供統(tǒng)計(jì)分析。這也是種有效防止被問者拒絕回答某些“私人”問題如年齡、收入等而設(shè)計(jì)的策略。放在最后問,即使被問者拒絕回答該類問題,調(diào)查也已近尾聲;若放在最前面,被問者也許由于反感從而拒絕整個(gè)調(diào)查。
Service Quality Questionnaire
1. Have you purchased a Pizzahut's pizza in the last week?
□ yes □ no □ unsune
2. The last time you bought a Pizzahut's pizza, did you: (check only one)
□ Have it delivered to your house?
□ Have it delivered to your place of work?
□ Pick it yourself?
□ Eat it at the Pizza parlor?
□ Purchase it some time other way?
3. In your opinions, the taste of a Pizzahut's pizza is: (check only one)
□ poor □ fair □ good □ excellent
4. Which of the following toppings do you typically have on your pizza? (multiple check)
□ pepper □ onion □ sausage
□ mushroom □ hot pepper
5. How do you rate the speediness of Pizzahut's in-restaurant service once you have ordered? (check only one)
□ very slowly □ slow □ average
□ fast □ very fast
6. Please indicate your gender, age and occuption:
Service Quality Questionnaire
1. Have you purchased a Pizzahut's pizza in the last week?
□ yes □ no □ unsune
2. The last time you bought a Pizzahut's pizza, did you: (check only one)
□ Have it delivered to your house?
□ Have it delivered to your place of work?
□ Pick it yourself?
□ Eat it at the Pizza parlor?
□ Purchase it some time other way?
3. In your opinions, the taste of a Pizzahut's pizza is: (check only one)
□ poor □ fair □ good □ excellent
4. Which of the following toppings do you typically have on your pizza? (multiple check)
□ pepper □ onion □ sausage
□ mushroom □ hot pepper
5. How do you rate the speediness of Pizzahut's in-restaurant service once you have ordered? (check only one)
□ very slowly □ slow □ average
□ fast □ very fast
6. Please indicate your gender, age and occuption: