商務(wù)英語綜合輔導(dǎo):如何寫商業(yè)計劃書(現(xiàn)狀分析)1

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第二講:現(xiàn)狀分析(present situation)
    這部分盡可能簡明扼要而又全面地介紹公司的情況,以及公司所在行業(yè)的信息。
    市場環(huán)境,例如:
    The marketplace has been stagnant for 2 years. We are poised now to...
    產(chǎn)品或服務(wù),例如:
    The present stage of S30 is in the design stage.
    產(chǎn)品生命周期,例如:
    Our current product line is...
    價格和利潤,例如:
    Current prices are... and profits are...
    客戶,例如:http://ks.examda.com
    Current customers are using our... for...
    銷售渠道,例如:
    We have service centers, retailers, manufacturer's representatives...
    管理團隊情況,例如:
    Most of our management is in place, however, we require a production manager to complete our team.
    財務(wù)狀況,例如:考試大論壇
    Current cash available is....