商務英語綜合輔導:商業(yè)領頭羊1

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Helen: This is Real English from BBC Learning English. I’m Helen.
    Zoe: 大家好,我是劉佳。
    Helen: Today we’re going to look at words and phrases that have recently become part of the English language.
    Zoe: 今天的地道英語,我們一塊兒來學習當代英語中出現(xiàn)的流行詞匯和新的表達方法。
    Helen: Today’s new expression is ‘market leader’.
    Zoe: Market leader. Market..市場和leader..領導人? 這兩個詞在一起說是什么意思呢?
    Helen: Well, it’s quite simple really. Market leader means either the company that sells the most of a particular type of product, or the product itself that sells the most.
    Zoe: 慢點兒,慢點兒,我怎么聽著有點兒暈???
    Helen: well, listen carefully. if you had a company selling computers and you sold more computers than any other company, you would be the ‘market leader’.
    Zoe: 哦,market leader的意思就是指 某樣商品銷售額的公司。
    Helen: that’s right. it can also mean the product.
    Zoe: Market leader也可以指一樣最叫賣的商品。
    Helen: yes. You could say Coca Cola is the market leader.
    Insert來源:考試大網(wǎng)
    A: It’s nice to meet you, Mr. Antonelli. Now, could you tell me about your company?
    B: Of course. I represent White Electronics. We are the market leader in domestic appliances in Western Europe.
    A: Everywhere I went in England I saw those new mini cars.
    B: Yes, I think they are the market leader for small cars in the UK.
    Zoe: Do you have a mobile phone?
    Helen: of course, I can't live without my mobile.
    Zoe: alright then, where did you buy it?
    Helen: I bought it from a company that is the market leader.
    Zoe: Why?來源:考試大
    Helen: Well, the market leader usually offers quality products.
    Zoe: I see.來源:www.examda.com
    Helen: And my mobile phone is very good. I’m not surprised it comes from the market leader.
    Zoe: let's hope it will last you a long time.
    Helen: I hope so too. Anyway before we go let’s recap – market leader –
    Zoe: 指的是 銷售額的公司,或者是在市場上賣的的一樣商品。
    Helen: You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.
    Zoe: See you next time.