124. The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff.
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”
Carlo’s服飾老板給員工的備忘錄：
由于Disc Depot，相鄰街區(qū)的音像店從去年開始新的電臺(tái)廣告，它的業(yè)務(wù)顯著增長(zhǎng)，從商店人流量的大量增加就可以看出。當(dāng)Disc Depot的老板顯然已經(jīng)足夠富有可以退休時(shí)，Carlo’s服飾的利潤(rùn)3年來(lái)一直停滯不變。為了促進(jìn)我們的銷售和利潤(rùn)，我們應(yīng)該像DiscDepot一樣從報(bào)紙廣告轉(zhuǎn)向經(jīng)常的電臺(tái)廣告.
1， 人流量是否代表利潤(rùn)？
2， CARLO的停滯是否有其他原因
3， 錯(cuò)誤類比。——服裝與音像。
1， The foot trafic into the store and the increase of owners’ personal wealth can not indicate the business growth of the Disc Depot.
2， The author commits a fallacy of all things are equal.
3， The author commits a fallacy of false analogy.
4， Other factors other than the radio advertisement that may contribute to the business growth of Disc depot should be considered and ruled out. Likewise, it is possible that there are some other reasons can explain the stagnant profit of carlo’s clothing.
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”
Carlo’s服飾老板給員工的備忘錄：
由于Disc Depot，相鄰街區(qū)的音像店從去年開始新的電臺(tái)廣告，它的業(yè)務(wù)顯著增長(zhǎng)，從商店人流量的大量增加就可以看出。當(dāng)Disc Depot的老板顯然已經(jīng)足夠富有可以退休時(shí)，Carlo’s服飾的利潤(rùn)3年來(lái)一直停滯不變。為了促進(jìn)我們的銷售和利潤(rùn)，我們應(yīng)該像DiscDepot一樣從報(bào)紙廣告轉(zhuǎn)向經(jīng)常的電臺(tái)廣告.
1， 人流量是否代表利潤(rùn)？
2， CARLO的停滯是否有其他原因
3， 錯(cuò)誤類比。——服裝與音像。
1， The foot trafic into the store and the increase of owners’ personal wealth can not indicate the business growth of the Disc Depot.
2， The author commits a fallacy of all things are equal.
3， The author commits a fallacy of false analogy.
4， Other factors other than the radio advertisement that may contribute to the business growth of Disc depot should be considered and ruled out. Likewise, it is possible that there are some other reasons can explain the stagnant profit of carlo’s clothing.