Packaging. Packaging performs two basic functions–marketing and logistics. In marketing the packaging acts
promotion and advertising. Its size, weight, color, and printed information attract customers and convey knowledge
of the product. When firms are involved in international marketing, packaging becomes even more important. Products
sold to foreign countries travel greater distances and undergo more handling operations. The logistics package is to
protect the products during the process of logistics.
包裝。包裝執(zhí)行兩個基本的功能—營銷和物流。就市場營銷而言，包裝承擔(dān)促銷和廣告的功能。其尺寸、重量、顏色和印制的信息會對顧客產(chǎn)生吸引力并將產(chǎn)品信息傳達給顧客。當(dāng)企業(yè)涉足國際市場營銷時，包裝就顯得更為重要。出口到國外的產(chǎn)品需要運輸更長的距離，經(jīng)歷更多的裝卸搬運。而物流包裝在物流過程中起到了保護產(chǎn)品的作用。
Scrap disposal. The logistics process must effectively and quickly handle, transport, and store waste products. If they can
be reused or recycled, logistics company should arrange and move them to the re–production and re–processing locations.
廢棄物處理。物流過程中的活動也應(yīng)當(dāng)包括高效快速地對廢棄物進行裝卸、運輸和倉儲。如若廢棄物能夠重新利用或回收，物流企業(yè)應(yīng)當(dāng)合理安排并將其運送到再生產(chǎn)或再加工地點。
Return goods handling. The handling of return goods is often called reverse distribution. Buyers may return items to
the seller for a number of reasons. Most logistics systems are not good enough to handle such cases. In many industries,
consumers return products for warranty repair, replacement, or recycling, reverse distribution costs may be very high.
Reverse distribution will become more important as customers demand more flexible and favorable return policies.
退貨處理。退貨處理通常叫做反向配送。買方可能因各種原因?qū)a(chǎn)品退回賣方。多數(shù)物流系統(tǒng)未能對此類事件作出足夠妥善的處理。在很多行業(yè)，消費者因維修保證、更換或回收而退回產(chǎn)品，因而反向配送的成本可能會很高。由于顧客對退貨政策的要求更加靈活、更加實惠，反向配送將更加重要。
promotion and advertising. Its size, weight, color, and printed information attract customers and convey knowledge
of the product. When firms are involved in international marketing, packaging becomes even more important. Products
sold to foreign countries travel greater distances and undergo more handling operations. The logistics package is to
protect the products during the process of logistics.
包裝。包裝執(zhí)行兩個基本的功能—營銷和物流。就市場營銷而言，包裝承擔(dān)促銷和廣告的功能。其尺寸、重量、顏色和印制的信息會對顧客產(chǎn)生吸引力并將產(chǎn)品信息傳達給顧客。當(dāng)企業(yè)涉足國際市場營銷時，包裝就顯得更為重要。出口到國外的產(chǎn)品需要運輸更長的距離，經(jīng)歷更多的裝卸搬運。而物流包裝在物流過程中起到了保護產(chǎn)品的作用。
Scrap disposal. The logistics process must effectively and quickly handle, transport, and store waste products. If they can
be reused or recycled, logistics company should arrange and move them to the re–production and re–processing locations.
廢棄物處理。物流過程中的活動也應(yīng)當(dāng)包括高效快速地對廢棄物進行裝卸、運輸和倉儲。如若廢棄物能夠重新利用或回收，物流企業(yè)應(yīng)當(dāng)合理安排并將其運送到再生產(chǎn)或再加工地點。
Return goods handling. The handling of return goods is often called reverse distribution. Buyers may return items to
the seller for a number of reasons. Most logistics systems are not good enough to handle such cases. In many industries,
consumers return products for warranty repair, replacement, or recycling, reverse distribution costs may be very high.
Reverse distribution will become more important as customers demand more flexible and favorable return policies.
退貨處理。退貨處理通常叫做反向配送。買方可能因各種原因?qū)a(chǎn)品退回賣方。多數(shù)物流系統(tǒng)未能對此類事件作出足夠妥善的處理。在很多行業(yè)，消費者因維修保證、更換或回收而退回產(chǎn)品，因而反向配送的成本可能會很高。由于顧客對退貨政策的要求更加靈活、更加實惠，反向配送將更加重要。