planned obsolescence
the practice of building and selling a product with a limited useful life such that the customers feel they must buy a new version when their first purchase becomes old or inferior
Example:
A planned obsolescence strategy increased the profits of the U.S. automobile industry by increasing customers' desire to buy new car models with new features every few years.
the practice of building and selling a product with a limited useful life such that the customers feel they must buy a new version when their first purchase becomes old or inferior
Example:
A planned obsolescence strategy increased the profits of the U.S. automobile industry by increasing customers' desire to buy new car models with new features every few years.