社會(huì)責(zé)任 social responsibility
潛意識(shí)廣告 subliminal advertising
證據(jù) substantiation
證實(shí) testimonials
商標(biāo) trademark
不正當(dāng)廣告 unfair advertising
美國(guó)專利與商標(biāo)署 U.S.Patent and Trademark Office
行為廣告 action advertising
實(shí)際消費(fèi)者 actual consumer
農(nóng)業(yè)廣告 agricultural advertising
自傳式訊息 autobiographical message
知曉廣告 awareness advertising
品牌術(shù) branding
工商廣告 business advertising
企業(yè)對(duì)企業(yè)廣告 business-to-business advertising
渠道 channel
輔助材料 collateral materials
消費(fèi)者廣告 consumer advertising
消費(fèi)者 consumer
譯碼 decode
直接反應(yīng)廣告 direct-response advertising
戲劇式訊息 drama message
編碼 encode
農(nóng)場(chǎng)廣告 farm advertising
反饋 feedback
全球性廣告 global advertising
觀點(diǎn) ideas
形象廣告 image advertising
預(yù)定消費(fèi)者 implied consumer
倡導(dǎo)廣告 advocacy advertising
伏擊式營(yíng)銷 ambush marketing
視聽材料 audiovisual materials
公告牌 bulleting boards
社會(huì)參與 community involvement
企業(yè)廣告 corporate advertising
企業(yè)識(shí)別廣告 corporate identity advertising
危機(jī)管理 crisis management
娛樂 entertainment
展品 exhibits
特寫 feature articles
內(nèi)部通報(bào) house organ
以貨代款 in kind
機(jī)構(gòu)廣告 institutional advertising
游說 lobbying
前期市場(chǎng)企業(yè)廣告 market prep corporate advertising
營(yíng)銷公關(guān) marketing public relation
潛意識(shí)廣告 subliminal advertising
證據(jù) substantiation
證實(shí) testimonials
商標(biāo) trademark
不正當(dāng)廣告 unfair advertising
美國(guó)專利與商標(biāo)署 U.S.Patent and Trademark Office
行為廣告 action advertising
實(shí)際消費(fèi)者 actual consumer
農(nóng)業(yè)廣告 agricultural advertising
自傳式訊息 autobiographical message
知曉廣告 awareness advertising
品牌術(shù) branding
工商廣告 business advertising
企業(yè)對(duì)企業(yè)廣告 business-to-business advertising
渠道 channel
輔助材料 collateral materials
消費(fèi)者廣告 consumer advertising
消費(fèi)者 consumer
譯碼 decode
直接反應(yīng)廣告 direct-response advertising
戲劇式訊息 drama message
編碼 encode
農(nóng)場(chǎng)廣告 farm advertising
反饋 feedback
全球性廣告 global advertising
觀點(diǎn) ideas
形象廣告 image advertising
預(yù)定消費(fèi)者 implied consumer
倡導(dǎo)廣告 advocacy advertising
伏擊式營(yíng)銷 ambush marketing
視聽材料 audiovisual materials
公告牌 bulleting boards
社會(huì)參與 community involvement
企業(yè)廣告 corporate advertising
企業(yè)識(shí)別廣告 corporate identity advertising
危機(jī)管理 crisis management
娛樂 entertainment
展品 exhibits
特寫 feature articles
內(nèi)部通報(bào) house organ
以貨代款 in kind
機(jī)構(gòu)廣告 institutional advertising
游說 lobbying
前期市場(chǎng)企業(yè)廣告 market prep corporate advertising
營(yíng)銷公關(guān) marketing public relation