亞文化 subculture
認(rèn)知失調(diào)學(xué)說(shuō) theory of cognitive dissonance
轉(zhuǎn)換性動(dòng)機(jī) transformational motives
國(guó)際市場(chǎng) transnational markets
效用 utility
欲望 wants
地理人口細(xì)分 geodemographic segmentation
地理細(xì)分 geographic segmentation
成長(zhǎng)期 growth stage
隱性差異 hidden differenees
獨(dú)立品牌 individual brand
誘導(dǎo)性差異 induced differences
密集分銷(xiāo) intensive distribution
引入期 introductory phase
特許品牌 licensed brand
電話營(yíng)銷(xiāo) telemarketing
使用率 usage rates
用戶身份 user status
垂直營(yíng)銷(xiāo)體系 vertical marketing system
用量細(xì)分 volume segmentation
廣告訊息 advertising message
廣告計(jì)劃 advertising plan
廣告戰(zhàn)略 advertising strategy
自下而上式營(yíng)銷(xiāo) bottom-up marketing
傳播媒介 communiciations media
企業(yè)目標(biāo) corporate objectives
創(chuàng)意組合 creative mix
試驗(yàn)調(diào)查法 empirical research method
整合營(yíng)銷(xiāo)傳播 integrated marketing communication
顧客終身價(jià)值 lifetime customer value
營(yíng)銷(xiāo)目標(biāo) marketing objectives
營(yíng)銷(xiāo)計(jì)劃 marketing plan
營(yíng)銷(xiāo)戰(zhàn)略 marketing strategy
需求一滿足式目標(biāo) need-satisfying objectives
目標(biāo)/任務(wù)法 objective/task method
銷(xiāo)售百分比法 percentage-of -sales method
產(chǎn)品概念 product concept
關(guān)系營(yíng)銷(xiāo) relationship marketing
銷(xiāo)售定向式目標(biāo) sales-target objectives
市場(chǎng)份額法/廣告份額法 share-of-market/share-of-voice method
形勢(shì)分析 situation analysis
利益相關(guān)者 stakeholder
SWOT分析（優(yōu)勢(shì)、弱勢(shì)、機(jī)遇與威脅） strength/weakness/opportunity/threat analysis
戰(zhàn)術(shù) tacics
目標(biāo)受眾 target-audience
自上而下式營(yíng)銷(xiāo) top-down marketing
回憶測(cè)試 recall tests
認(rèn)知失調(diào)學(xué)說(shuō) theory of cognitive dissonance
轉(zhuǎn)換性動(dòng)機(jī) transformational motives
國(guó)際市場(chǎng) transnational markets
效用 utility
欲望 wants
地理人口細(xì)分 geodemographic segmentation
地理細(xì)分 geographic segmentation
成長(zhǎng)期 growth stage
隱性差異 hidden differenees
獨(dú)立品牌 individual brand
誘導(dǎo)性差異 induced differences
密集分銷(xiāo) intensive distribution
引入期 introductory phase
特許品牌 licensed brand
電話營(yíng)銷(xiāo) telemarketing
使用率 usage rates
用戶身份 user status
垂直營(yíng)銷(xiāo)體系 vertical marketing system
用量細(xì)分 volume segmentation
廣告訊息 advertising message
廣告計(jì)劃 advertising plan
廣告戰(zhàn)略 advertising strategy
自下而上式營(yíng)銷(xiāo) bottom-up marketing
傳播媒介 communiciations media
企業(yè)目標(biāo) corporate objectives
創(chuàng)意組合 creative mix
試驗(yàn)調(diào)查法 empirical research method
整合營(yíng)銷(xiāo)傳播 integrated marketing communication
顧客終身價(jià)值 lifetime customer value
營(yíng)銷(xiāo)目標(biāo) marketing objectives
營(yíng)銷(xiāo)計(jì)劃 marketing plan
營(yíng)銷(xiāo)戰(zhàn)略 marketing strategy
需求一滿足式目標(biāo) need-satisfying objectives
目標(biāo)/任務(wù)法 objective/task method
銷(xiāo)售百分比法 percentage-of -sales method
產(chǎn)品概念 product concept
關(guān)系營(yíng)銷(xiāo) relationship marketing
銷(xiāo)售定向式目標(biāo) sales-target objectives
市場(chǎng)份額法/廣告份額法 share-of-market/share-of-voice method
形勢(shì)分析 situation analysis
利益相關(guān)者 stakeholder
SWOT分析（優(yōu)勢(shì)、弱勢(shì)、機(jī)遇與威脅） strength/weakness/opportunity/threat analysis
戰(zhàn)術(shù) tacics
目標(biāo)受眾 target-audience
自上而下式營(yíng)銷(xiāo) top-down marketing
回憶測(cè)試 recall tests