初級商務英語(13)2

字號:

weather forecast 天氣預報
    It is difficult to forecast stock market trends.
    股票市場趨勢很難預測。
    * prefer...to... 比起……來更喜歡……
    prefer to do 更愿(做某事)
    eg. I prefer to keep our forecast figures at 250000.
    我更傾向于將預計的數(shù)目定為250000。
    Customers in this area prefer goods of high quality, even if prices are higher.
    即使價格較高,這個地區(qū)的顧客也更喜歡高質(zhì)量的產(chǎn)品。
    * push 推進,推銷
    eg. push a product 推銷產(chǎn)品
    push one’s business 推進業(yè)務
    * My view is that ...= In my opinion, ...我的觀點是……
    eg. My view is that we can capture a larger market share by lowering the prices.
    我認為我們可以通過降低價格來奪得更大的市場份額。
    * optimistic 樂觀的,樂天派的。
    * set target 定目標
    eg. I have set the target slightly lower.
    我將目標定得略低了一點兒。
    * recover 恢復
    eg. We are sure the sales of C 3456 will start to recover.
    我們確信C3456 產(chǎn)品的銷售將漸漸恢復常態(tài)。
    Economy has recovered from depression.
    經(jīng)濟已從蕭條狀態(tài)中復蘇過來。
    * take off 起飛,快速增長
    eg. China’s economy is taking off.
    中國的經(jīng)濟正在騰飛。
    We estimate that sales will take off quickly.
    * intend 打算
    intend to do sth. 打算做某事
    eg. We intend to stop production on A1456 within five years.
    我們打算在五年內(nèi)停止生產(chǎn)A1456型產(chǎn)品。
    * carry out 執(zhí)行,實施
    eg. A large-scale promotion is going to e carried out by the sales team.
    銷售人員將進行大規(guī)模的促銷行動。
    * calendar 日歷
    * filing cabinet 文件柜,檔案柜
    * security cupboards 保險櫥
    * adjustable keyboard可調(diào)式鍵盤
    * mouse 鼠標
    * colour scanner 色彩掃描器
    * colour printer 彩色打印機
    * floppy discs 軟盤
    * 21-inch colour screen 21英寸彩色屏幕
    Unit 13
    聽力譯文:
    好,下面我們來談一下明年的目標和今后五年的計劃。
    正如大家已看到的,A1456的銷售額下降已有一段時間了,去年只賣出了250000。盡管我們在3月份將進行一次大規(guī)模的促銷活動,但我們估計明年的銷售怦變化不會太大。如果促銷成功的話,也許我們可以增加銷售額,達到300000。但我還是傾向于將估計數(shù)額定為250000。
    現(xiàn)在,我們再來談一下B2456的情況。因為今年我們不打算推銷該產(chǎn)品,我們不期望銷售額會像去年那么高。我認為銷售額應達到450000。也許對一種賣了一六年的產(chǎn)品,這有點太樂觀,但我想我們應該能達到。
    我們們相信C3456的銷售將有所回升。明年,也許銷售額真的會達到650000。但我將目標定得稍微低一點,定為600000。
    現(xiàn)在,我們來看一下我們的中期計劃。明年我們打算投放一種新產(chǎn)品——D4456,而且我們相信銷售額將快速增長。我們估計第一年的銷售額為200000,并希望在三年的時間里D4456能取代A1456。我們打算在五年后停止生產(chǎn)A1456。
    最后講一下,研究與發(fā)展部正在研制一種屬蹭市場系列的新產(chǎn)品,他們希望能在兩年內(nèi)準備好,那樣我們就能在三四年之內(nèi)投放市場。
    Exercises-A
    以客觀的角度改寫下列句子,不要改變句子的含義。練習使用be going to /will[肯定],should [很可能],many/might/could[有可能]
    eg. Their order is likely to arrive tomorrow.
    Their order should arrive tomorrow.
    1. I’m not sure if we will visit the new plant on the way home.
    2. It’s likely that the goods will reach you by the end of the week.
    3. You will probably get a good discount from the car company.
    4. The discount is certainly to be bigger if you order over 1000 units.
    5. The reference number is probably on the top of the page.
    6. He’s certain to ring you up before noon tomorrow.
    Exercises-B
    請用括號里的詞或短語,翻譯下列句子。
    1. 雖然我們將在3月份開始大規(guī)模的促銷,但明年的銷售情況大致不會變。(large-scale, promotion, roughly the same)
    2. 也許明年我們能將銷售額增加到300000。(perhaps, can, boost sales to)
    3. 我們不指望銷售額和去年一樣高。(expect, as high as)
    4. 我將銷售目標定得稍微低了一點,定在600000。(set the target, slightly)
    5. 明年我們打算推出新產(chǎn)品,確信其銷量將快速增長。
    Translation
    不打算再推銷9211型汽車了,因為明年我們將向市場投放9811型,估計銷售額會大幅度增加。估計在三年內(nèi)9811將會取代9211。我們打算兩年內(nèi)停止生產(chǎn)9211。9811的性能比9211好得多,價格只提高了10%-15%。明年預計能賣出5萬輛9811。也許這有點過于樂觀,但我想我們是能夠達到這個目標的。到那時,總銷售額將恢復到1995年的水平,甚至飛速增長。
    Key to Exercises-A
    1. We might/may visit the new plant on the way home.
    2. The goods should reach you by the end of the week.
    3. You should get a good discount from the car company.