營(yíng)銷演講的典型特征

字號(hào):

Typical signals of nervousness Hands in pockets 手放在口袋里
    Increased blinking of the eyes 眨眼次數(shù)過(guò)多;
    Failure to make eye contact害怕眼神的接觸;
    Licking and biting of the lips 舔嘴唇和史嘴唇;
    Finger tapping 敲叩手指;
    Fast,jerky gestures 手勢(shì)又急又快;
    Cracking voices 粗啞的聲音
    Increased rate of speech 講話速度加快;
    Clearing of the throat 清嗓子;
    Buttocks clamped tightly together 臀部崩得緊緊的;
    The way to over come nervousness is breathe in deep and breathe out slowly for some times.
    克服緊張的辦法是調(diào)勻呼吸,深吸氣,慢呼出。
    Keynote speech
    A Keynote speech is to outline the subjects to be addressed by other speakers at an event,and to establish the tone of a meeting or program.
    基調(diào)發(fā)言也稱主題演講,目的就是限定一個(gè)集會(huì)上其他演講者演講的主題,奠定一個(gè)會(huì)議或活動(dòng)的基調(diào)。基調(diào)發(fā)言也直接關(guān)系到確立大會(huì)的感情基調(diào)。
    Eye contact 眼神交流
    Move your eyes slowly from person to person, and pause two or three seconds with each listener;
    眼睛慢慢地從一個(gè)移動(dòng)到另一個(gè)人,在每一個(gè)人身上停留兩到三秒鐘時(shí)間;
    Look at people straight or look at the bridge of their n oses or chins;
    眼睛直視聽(tīng)眾,或看著他們的鼻梁或下巴
    Look for the friendlier faces and smile at them one by one, then move on to the more skeptical members and smile at them one by one also;
    找到那些看起來(lái)比較友善的聽(tīng)眾,逐次朝他們微笑;然后目標(biāo)轉(zhuǎn)向那些有些懷疑的聽(tīng)眾,也逐漸朝他們微笑;
    Imagine the audience in bathrobes in case you are nervous.
    如果你感到緊張,不妨想象聽(tīng)眾都穿著浴衣的樣子。
    How to communicate with the audience 怎樣與聽(tīng)眾交流
    A message worth communicating; 要有值得交流的觀點(diǎn);
    Gain the listeners' atention: capture their interest and build their trust; 引起聽(tīng)眾的注意:抓住他們的興趣并贏得信任;
    Emphasize understanding; 重視理解;
    Obtain their feedback; 獲得反饋;
    Watch your emotional tone; 注意聲調(diào)要有感情;
    Persuade the audience; 說(shuō)服聽(tīng)眾;
    HOW to dress
    Dark colored suits or dresses; 穿深色西裝; 空樸素的白襯衫或上衣;
    Red ties or scarves;戴紅色的領(lǐng)帶或絲巾;
    Black shoes,freshly polished; 穿剛剛擦亮的黑色鞋子;
    Very little jewelry -worn discreetly;盡量不戴首飾,要戴的話要非常小心;
    Calm,slow gestures and slow movements; 沉著冷靜,動(dòng)作幅度要小;
    Shoulders back,chin up. 挺胸抬頭。