Exercise Two
The sky’s the limit
The world’s top airlines have been battling for several years to equip the business class __0__ their aircraft with everything they believe the business customer could desire. Over 2m a plane has been spent on services __31__ as faxes, on-board shopping and even video games. The problem __32__ that business customers do not seem particularly interested in hi-tech entertainment and certainly not in working __33__ they are traveling: flying is, for most business travelers, a chance to relax.
This has been indicated by a number of surveys which have given business travelers a chance to say __34__ they want from air travel __35__ highest priority is given to old-fashioned airline values such as comfort, fast check-in and good food. Not surprisingly the most important single priority on long-haul flights is comfortable seats. The survey also revealed that travelers particularly disliked the lack of personal space given by many airlines and not __36__ treated as an individual It would appear that the main desire of most business travelers is peace and quiet and __37__ more entertainment and business facilities.
For business travelers the results of these surveys probably come as no surprise. But it does make one wonder __38__ airlines have carried out enough research before spending vast amounts of money on new __39__ generally unwanted systems. Every business traveler knows that if you are a frequent flyer with a heavy schedule, rest and comfort are what you desire above __40__ else. All airlines would do well to bear this in mind.
The sky’s the limit
The world’s top airlines have been battling for several years to equip the business class __0__ their aircraft with everything they believe the business customer could desire. Over 2m a plane has been spent on services __31__ as faxes, on-board shopping and even video games. The problem __32__ that business customers do not seem particularly interested in hi-tech entertainment and certainly not in working __33__ they are traveling: flying is, for most business travelers, a chance to relax.
This has been indicated by a number of surveys which have given business travelers a chance to say __34__ they want from air travel __35__ highest priority is given to old-fashioned airline values such as comfort, fast check-in and good food. Not surprisingly the most important single priority on long-haul flights is comfortable seats. The survey also revealed that travelers particularly disliked the lack of personal space given by many airlines and not __36__ treated as an individual It would appear that the main desire of most business travelers is peace and quiet and __37__ more entertainment and business facilities.
For business travelers the results of these surveys probably come as no surprise. But it does make one wonder __38__ airlines have carried out enough research before spending vast amounts of money on new __39__ generally unwanted systems. Every business traveler knows that if you are a frequent flyer with a heavy schedule, rest and comfort are what you desire above __40__ else. All airlines would do well to bear this in mind.