商業(yè)計劃書：確定目

第三講：確定目標(objectives)
    企業(yè)目標是企業(yè)使命和指導方針的具體化和數(shù)量化，它反應企業(yè)在一定時期內(nèi)經(jīng)營活動的方向和所要達到的水平。企業(yè)目標的實現(xiàn)時間較長，一般為三到五年或者更長時間。好的企業(yè)目標具有總體性、與外部環(huán)境聯(lián)系密切、有很大的激勵作用、切實可行等特點。
    企業(yè)的基本目標，例如：
    The primary objectives of our organization are to:
    A
    B
    C
    投資收益率(ROI)，例如：
    Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.
    財務目標，例如：
     Last Year This Year Next Year
    Sales
    $ Volume
    Unit Volume
    % Increase/Decrease
    Share of Market
    Gross Profit
    Manufacturing
    Fully Burdened
    Marketing Expenses
    Advertising
    Sales Promotion
    Trade Allowances
    Other
    欲計將來增長、改進的目標，例如：
    Other objectives we have set for ourselves include XXX.
    We expect to replace (competitive/existing products or services) by XXX% by 20XX.
    We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX.