外銷員考試外貿(mào)英語輔導:廣告術語

字號:

我們來看一看一些廣告術語及相關表達的用法:
    Let's go all out on this one. I want a national advertising campaign.
    讓我們?nèi)σ愿皩嵤┻@個方案吧,我想開展一次全國范圍的廣告宣傳活動。
    Put a full-page ad in the newspaper every Friday, advertising the weekly special coming up.
    每周五在報紙上做整版廣告,為每周特賣作宣傳。
    Let's get 20,000 flyers printed. We'll hand them out at the shopping mall next weekend.
    我們印制20,000份小廣告吧,我們要于下周末在購物中心免費派送。
    I want this advertisement to be a testimonial from the gold medal winner. Call her to see if we can get her to endorse our product.
    我希望這個廣告內(nèi)容為金牌得主的推薦,給她打電話問她能不能幫忙宣傳我們的產(chǎn)品。
    We need a new slogan. The old one's not catchy enough.
    我們需要新的口號,舊的不夠吸引人。
    If we want to try door-to-door sales, we'll need professional sales people to make an effective sales pitch.
    如果我們想嘗試挨戶銷售,我們必須請專業(yè)推銷人員來介紹有效的推銷技巧。
    Why don't we do some comparative advertising? Our product is definitely better than the competition's.
    我們?yōu)槭裁床荒茏鲆恍Ρ葟V告呢?我們的產(chǎn)品肯定比其他同類產(chǎn)品有優(yōu)勢。
    We need a high-profile television slot. How about the Super Bowl?
    我們需要一個高收視率的電視廣告時段。超級杯怎么樣?
    We're advertising in every other media. It's high time we started placing ads on the Internet.
    我們在其他媒介上都做廣告,現(xiàn)在是我們開始在互聯(lián)網(wǎng)上做廣告的時期了。