2011年職稱英語考試綜合類A級(jí)完形填空練習(xí)題(3)

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為了讓廣大考生更有效的備戰(zhàn)2011年職稱英語考試,整理了以下“綜合類A級(jí)完形填空練習(xí)題”資料,供考生復(fù)習(xí)。
    完形填空題
    Importance of the Public Image
    Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股東), by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a     (1) extent, just as the product, price, place, and promotional efforts are.
    A firm's public image     (2) a vital role in the attractiveness of the firm and its products to employees, customers,      (3) to such outsiders as stockholders, suppliers, creditors (債權(quán)人), government officials, as well as      (4) special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the     (5) of creditors and stockholders, but it will undoubtedly find resistance from employees who see their     (6) threatened. On the other hand, high-quality products and service standards should bring almost complete approval,      (7) low quality products and false claims would be widely looked down upon.
    A firm's public image,      (8) it is good, should be treasured and protected. It is a      (9) asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has     (10) a quality image, this is not easily countered or imitated by competitors.      (11) an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to     (12) the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry      (13) such a good reputation and public image.
    A number of factors affect the public image of a corporation.      (14) include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices      (15) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
    1 A consistent B considerable C considerate D free
    2 A establishes B plays C makes D obtains
    3 A but B however C and D as
    4 A changing B variable C deviate D diverse
    5 A thought B credit C approval D idea
    6 A bowls B jobs C machines D themselves
    7 A while B when C as D and
    8 A as B if C which D since
    9 A valuable B worthless C worthwhile D satisfactory
    10 A copied B developed C found D learned
    11 A With B Such C Like D Because
    12 A prospect B inspect C suspect D expect
    13 A with B without C in D of
    14 A They B Many C Some D Most
    15 A related to B connected with C relative to D dependent on
    【參考答案】
    1. B  2. B  3. C  4. D  5. C
    6. B  7. A  8. B  9. A  10. B
    11. B  12. D  13. B  14. A  15. C