英語資源頻道為大家整理的雙語新聞：谷歌提示搜索功能被指涉歧視女性，供大家閱讀參考。
Have you ever tried typing "women should," "women shouldn't" or "women can't" into Google? The autocomplete suggestions you get may surprise and horrify you, as a new series of ads from UN Women makes abundantly clear.
Google autocomplete is a feature that suggests what your search term might be, based on its most frequent searches and the content of web pages. It is, in many ways, a neutral reflection of society. These ads feature genuine top-line results, such as "women shouldn't have rights; women shouldn't vote; women shouldn't work."
The autocomplete algorithm is constantly being tweaked; the ad specifies that the searches were performed on Sept. 9, 2013. So when we tried to replicate the results, we got slightly different — but no better — outcomes, such as "women shouldn't go to college," "women need to shut up" and "women should not speak in church."
For anyone who thought the Internet was a more enlightened place than the world at large, or that sexism was less of a problem in the 21st century, the ads are quite the wake up call. In each of four posters, autocomplete results are placed over the mouth of a woman as if to silence her.
The organisation also offers what, in an ideal world, the autocomplete result should be — such as "women need to be seen as equal." UN Women is a three year-old entity aimed at achieving gender equality around the world; it merges the work of four previous United Nations groups.
And in case you're wondering, the autocomplete results for "men should" and "men can't" are fairly prescriptive — "men should pray" — but not nearly as stereotyping. Except for "men can't be feminists" — which, we hope, is just as wrong as the results above.
聯(lián)合國(guó)婦女署使用谷歌的提示搜索功能推出了簡(jiǎn)單明了但效果非常震撼的廣告活動(dòng)。谷歌自動(dòng)完成功能中的實(shí)時(shí)提示搜索詞語顯示，對(duì)婦女的歧視達(dá)到驚人的地步。
谷歌搜索自動(dòng)完成功能基于一兩個(gè)單詞向用戶建議可能需要的完整關(guān)鍵詞，而這一建議根據(jù)搜索請(qǐng)求和內(nèi)容出現(xiàn)次數(shù)而做出，因此是對(duì)當(dāng)前社會(huì)思想的中立反映。在UN Women發(fā)布的廣告中，自動(dòng)完成功能補(bǔ)足的關(guān)鍵詞包括“女性不應(yīng)當(dāng)擁有權(quán)利”、“女性不應(yīng)當(dāng)投票”，以及“女性不應(yīng)當(dāng)工作”等。
谷歌搜索自動(dòng)完成功能的算法在不斷調(diào)整，這一廣告基于2013年9月9日的谷歌搜索。目前當(dāng)用戶進(jìn)行搜索時(shí)，可能會(huì)看到不同的推薦結(jié)果，但情況并沒有更好，例如出現(xiàn)的推薦包括“女性不應(yīng)當(dāng)上大學(xué)”、“女性需要閉嘴”，以及“女性不應(yīng)當(dāng)在教堂發(fā)言”。
Have you ever tried typing "women should," "women shouldn't" or "women can't" into Google? The autocomplete suggestions you get may surprise and horrify you, as a new series of ads from UN Women makes abundantly clear.
Google autocomplete is a feature that suggests what your search term might be, based on its most frequent searches and the content of web pages. It is, in many ways, a neutral reflection of society. These ads feature genuine top-line results, such as "women shouldn't have rights; women shouldn't vote; women shouldn't work."
The autocomplete algorithm is constantly being tweaked; the ad specifies that the searches were performed on Sept. 9, 2013. So when we tried to replicate the results, we got slightly different — but no better — outcomes, such as "women shouldn't go to college," "women need to shut up" and "women should not speak in church."
For anyone who thought the Internet was a more enlightened place than the world at large, or that sexism was less of a problem in the 21st century, the ads are quite the wake up call. In each of four posters, autocomplete results are placed over the mouth of a woman as if to silence her.
The organisation also offers what, in an ideal world, the autocomplete result should be — such as "women need to be seen as equal." UN Women is a three year-old entity aimed at achieving gender equality around the world; it merges the work of four previous United Nations groups.
And in case you're wondering, the autocomplete results for "men should" and "men can't" are fairly prescriptive — "men should pray" — but not nearly as stereotyping. Except for "men can't be feminists" — which, we hope, is just as wrong as the results above.
聯(lián)合國(guó)婦女署使用谷歌的提示搜索功能推出了簡(jiǎn)單明了但效果非常震撼的廣告活動(dòng)。谷歌自動(dòng)完成功能中的實(shí)時(shí)提示搜索詞語顯示，對(duì)婦女的歧視達(dá)到驚人的地步。
谷歌搜索自動(dòng)完成功能基于一兩個(gè)單詞向用戶建議可能需要的完整關(guān)鍵詞，而這一建議根據(jù)搜索請(qǐng)求和內(nèi)容出現(xiàn)次數(shù)而做出，因此是對(duì)當(dāng)前社會(huì)思想的中立反映。在UN Women發(fā)布的廣告中，自動(dòng)完成功能補(bǔ)足的關(guān)鍵詞包括“女性不應(yīng)當(dāng)擁有權(quán)利”、“女性不應(yīng)當(dāng)投票”，以及“女性不應(yīng)當(dāng)工作”等。
谷歌搜索自動(dòng)完成功能的算法在不斷調(diào)整，這一廣告基于2013年9月9日的谷歌搜索。目前當(dāng)用戶進(jìn)行搜索時(shí)，可能會(huì)看到不同的推薦結(jié)果，但情況并沒有更好，例如出現(xiàn)的推薦包括“女性不應(yīng)當(dāng)上大學(xué)”、“女性需要閉嘴”，以及“女性不應(yīng)當(dāng)在教堂發(fā)言”。