Controversial Advertisement
有爭(zhēng)議的廣告
A holiday firm has come under fire after it launchedan advertising paign that implied Geordies were poorto go on skiing holidays.
最近一家旅游公司因?yàn)榘l(fā)布了一款帶有歧視性質(zhì)的廣告而備受爭(zhēng)議。這款廣告暗示喬迪人太窮了，滑不起雪。
The adverts by Directski feature a skier and his SaintBernard, along with a quote from Anthony Collins,the mpany's founder, which states:
這家旅游公司名叫Directski，在它的廣告海報(bào)上，一個(gè)滑雪者帶著他的圣伯納德犬。廣告的左上角是公司的創(chuàng)始人安東尼.柯尼斯的一句話，
"I have a dream to make skiing affordable for all...even Geordies."
“我一直希望讓所有人都能夠滑得起雪，哪怕是喬迪人。 ”
Not surprisingly, the company, which sells skiing holidays in urope and the US, decided to runthe poster campaign in the South of the country.
不出所料，這家向歐洲和美國(guó)推銷(xiāo)滑雪旅游的公司本來(lái)是打算在英國(guó)南部推廣這款廣告。
But, perhaps unsurprisingly, they have caused offence in the North East and, significantly, havenot appeared in any lications in the North.
但他們應(yīng)該想到這款廣告在英國(guó)東北部引起了巨大爭(zhēng)議，因此它沒(méi)有出現(xiàn)在任何雜志上面。
Martin Callanan, the Tory MEP for the North East of England said yesterday:
馬丁·卡拉南，英國(guó)東北部保守黨議員昨天說(shuō)，
"This is a disappointing and outdated southern impression of Geordies which is stillprevalent."
“這條廣告真是讓人失望，它反映了仍然廣泛存在的對(duì)于喬迪人的陳舊的偏見(jiàn)。 ”
The truth is many already enjoy skiing-they just don't go with this company." A spokesman forNewcastle City Council said people in the North-East were famed for their sense of humor butthe advert was "one joke that gone too far'.
紐卡斯?fàn)栁瘑T會(huì)的一位發(fā)言人也說(shuō)， “事實(shí)上很多紐卡斯?fàn)柸硕枷矚g滑雪，它們只是不知道這家公司。我們東北方的人以幽默感著稱(chēng)，但是這條廣告實(shí)在太過(guò)火了。 ”
She said:"We are disappointed that this company is peddling an informed vision based onoutdated stereotypes. ’
她說(shuō)， “令我們感到失望的是這家公司在兜售一種陳舊的刻板的偏見(jiàn)。 ”
Anne Reid, the Newcastle-born star of TV said:
安妮·雷德，一位紐卡斯?fàn)柕碾娨暶餍钦f(shuō)，
"The advert is ridiculous and I am outraged on behalf of the people of Newcastle. How dareanyone say this sort of thing?"
“這條廣告實(shí)在是太荒謬了。我和所有的紐卡斯?fàn)柸硕几械胶軞鈶?。怎么有人膽敢說(shuō)這樣的話?”
And broadcaster Dr Miriam Stoppard, who was also born in Newcastle, said:
密里安·司徒帕特是一位生于紐卡斯?fàn)柕碾娨晱V播員，他說(shuō)，
"I learnt to ski while I was studying medicine so we can safely say there is one Geordie who canski.
“我在醫(yī)學(xué)院的時(shí)候就學(xué)會(huì)了滑雪。我至少敢保證有一個(gè)喬迪人是會(huì)滑雪的。
I think people who make these sort of comments have never been to Newcastle."
我想說(shuō)出這種話的人根本就沒(méi)有到過(guò)紐卡斯?fàn)枴?”
A spokesman for the Advertising Standards Authority said last night it was unable toinvestigate the campaign as it has not received any complaints from members of the public.
一位廣告標(biāo)準(zhǔn)委員會(huì)的發(fā)言人昨晚稱(chēng)他們將不就這條廣告展開(kāi)任何調(diào)查，因?yàn)樗麄冞€沒(méi)有收到任何來(lái)自公眾的投訴。
有爭(zhēng)議的廣告
A holiday firm has come under fire after it launchedan advertising paign that implied Geordies were poorto go on skiing holidays.
最近一家旅游公司因?yàn)榘l(fā)布了一款帶有歧視性質(zhì)的廣告而備受爭(zhēng)議。這款廣告暗示喬迪人太窮了，滑不起雪。
The adverts by Directski feature a skier and his SaintBernard, along with a quote from Anthony Collins,the mpany's founder, which states:
這家旅游公司名叫Directski，在它的廣告海報(bào)上，一個(gè)滑雪者帶著他的圣伯納德犬。廣告的左上角是公司的創(chuàng)始人安東尼.柯尼斯的一句話，
"I have a dream to make skiing affordable for all...even Geordies."
“我一直希望讓所有人都能夠滑得起雪，哪怕是喬迪人。 ”
Not surprisingly, the company, which sells skiing holidays in urope and the US, decided to runthe poster campaign in the South of the country.
不出所料，這家向歐洲和美國(guó)推銷(xiāo)滑雪旅游的公司本來(lái)是打算在英國(guó)南部推廣這款廣告。
But, perhaps unsurprisingly, they have caused offence in the North East and, significantly, havenot appeared in any lications in the North.
但他們應(yīng)該想到這款廣告在英國(guó)東北部引起了巨大爭(zhēng)議，因此它沒(méi)有出現(xiàn)在任何雜志上面。
Martin Callanan, the Tory MEP for the North East of England said yesterday:
馬丁·卡拉南，英國(guó)東北部保守黨議員昨天說(shuō)，
"This is a disappointing and outdated southern impression of Geordies which is stillprevalent."
“這條廣告真是讓人失望，它反映了仍然廣泛存在的對(duì)于喬迪人的陳舊的偏見(jiàn)。 ”
The truth is many already enjoy skiing-they just don't go with this company." A spokesman forNewcastle City Council said people in the North-East were famed for their sense of humor butthe advert was "one joke that gone too far'.
紐卡斯?fàn)栁瘑T會(huì)的一位發(fā)言人也說(shuō)， “事實(shí)上很多紐卡斯?fàn)柸硕枷矚g滑雪，它們只是不知道這家公司。我們東北方的人以幽默感著稱(chēng)，但是這條廣告實(shí)在太過(guò)火了。 ”
She said:"We are disappointed that this company is peddling an informed vision based onoutdated stereotypes. ’
她說(shuō)， “令我們感到失望的是這家公司在兜售一種陳舊的刻板的偏見(jiàn)。 ”
Anne Reid, the Newcastle-born star of TV said:
安妮·雷德，一位紐卡斯?fàn)柕碾娨暶餍钦f(shuō)，
"The advert is ridiculous and I am outraged on behalf of the people of Newcastle. How dareanyone say this sort of thing?"
“這條廣告實(shí)在是太荒謬了。我和所有的紐卡斯?fàn)柸硕几械胶軞鈶?。怎么有人膽敢說(shuō)這樣的話?”
And broadcaster Dr Miriam Stoppard, who was also born in Newcastle, said:
密里安·司徒帕特是一位生于紐卡斯?fàn)柕碾娨晱V播員，他說(shuō)，
"I learnt to ski while I was studying medicine so we can safely say there is one Geordie who canski.
“我在醫(yī)學(xué)院的時(shí)候就學(xué)會(huì)了滑雪。我至少敢保證有一個(gè)喬迪人是會(huì)滑雪的。
I think people who make these sort of comments have never been to Newcastle."
我想說(shuō)出這種話的人根本就沒(méi)有到過(guò)紐卡斯?fàn)枴?”
A spokesman for the Advertising Standards Authority said last night it was unable toinvestigate the campaign as it has not received any complaints from members of the public.
一位廣告標(biāo)準(zhǔn)委員會(huì)的發(fā)言人昨晚稱(chēng)他們將不就這條廣告展開(kāi)任何調(diào)查，因?yàn)樗麄冞€沒(méi)有收到任何來(lái)自公眾的投訴。