SPEAKING
PART FOUR：Questions 16-22
51、回答51-57題：
With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy; Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry's recent annual conference, he focused his talk on Customer Relationship Marketing (CRM).
According to Swan, existing customers are between, three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone's jeans,next time you can offer them a pair that fit exactly; note which hotel guests'ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made.
Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after sales opinions and suggestions. "But" he wants, "approach CRM with care. If you can't measure customer response, then it's better to keep to more traditional marketing methods. "
In addition to being an author, Richard Swan is actively involved in the business wodd.
A．Right
B．Wrong
C．Doesn't say
52、 Swan Partners are the market leaders in delivering CRM.
A．Right
B．Wrong
C．Doesn't say
53、 One aspect of Swan's talk was to explain the advantages of developing a solid customer base.
A．Right
B．Wrong
C．Doesn't say
54、 Swan believes the CRM approach is best suited to service industries.
A．Right
B．Wrong
C．Doesn't say
55、 Having the right technology is the most important component of successful CRM.
A．Right
B．Wrong
C．Doesn't say
56、 In Swan's opinion, achiieving company growth depends on a combination of several factors.
A．Right
B．Wrong
C．Doesn't say
57、 Swan thinks all companies should move from old-fashioned marketing to CRM.
A．Right
B．Wrong
C．Doesn't say
PART FIVE：Questions 23-28
58、回答58-63題：
No, it isn't the word "enterprise" spelled wrongly. Interprise is an EU agency that encourages cross-border business cooperation. It is like a "dating agency" that tries to match people who are looking for love. Interprise helps business to find partners in other countries to join in trading or distribution arrangements.
The agency's task is to set up face-to-face meetings with business counterparts from other countries. This is how it works. The agency gets a request from a company,known as the "host company" (like a person who hosts a party), to help it find overseas companies. The host company creates a theme, that is, to say exactly what it wants. The Agency then helps it to team up with more host companies from at least two other EU regions who are looking for similar partners.
The Agency then publicizes the coming event to attract as many "guests" (visitors) as possible, that is, companies who might be interested in partnerships with the host companies. To do this, Interprise produces, an " Interprise Catalogue" in which the host companies describe themselves and say what kind of partner they are looking for, for example, "a partner in Germany to distribute our products". The EU covers part of the running costs of the event, up to 70,000~ Euros. In order to reach as many people as possible, the agency works through local Chambers of
Commerce, who in turn publicize the event to their own members. Each member of Commerce is expected to bring at least fifteen companies. A recent Interprise event and over 200 registered visitors.
But Interprise is not an easy idea' to "sell". It is not a trade fair in the usual sense. The average trade fair is like window-shopping: firms set out their goods, and visitors look around to see if there's anything they want. With Interprise, everything is carefully arranged in advance.
Foreign companies want a full programme of meetings -- and with the right people.
It is too early to say if Interprise is a success, but comments from both host companies and visitors have been very positive, "I've a pocketful of business cards and have made several useful contacts.."
"Great. We have met some firms that are really interested in becoming distributors. " Of course, they might have made useful contacts at an ordinary trade fair,except that it would have been only by chance.
What is Interprise?
A．a(chǎn)nother word for ' enterprise'
B．a(chǎn) dating agency
C．a(chǎn) way of matching companies
59、 The purpose of an Interprise event is to
A．buy and sell products.
B．meet others with similar interests.
C．travel to other countries.
60、 Interprise catalogues are distributed
A．during an Interprise event.
B．a(chǎn)fter an Interprise event.
C．before an Interprise event.
61、 The role of Chambers of Commerce is to
A．welcome visitors to the event.
B．find the host companies.
C．organize the Interprise event.
62、 An Interprise event is different from a trade fair because
A．people meet face to face.
B．meetings are planned before the event.
C．the EU pays for part of the running costs.
63、 Host companies are happy with an Interprise event if they are
A．made useful contacts.
B．promoted their business.
C．distributed their product.
PARI SIX：Questions 29-40
64、 For each question64-75, mark one letter (A, B or C) on your Answer Sheet.
RSh Health Problems at the Keyboard
Do you use a keyboard in your job? If you (29)__________, you will at some time suffer "RSI", that is, pain in (30)__________arms. What can you do (31)__________
it? You can use an ice pack, or you could wear wrist supports (32)__________the ones that tennis players use.
Wrist supports (33) __________the wrist muscles warm', and prevent the injury from getting (34)__________You could also try' (35)__________one of the new Maltron "antiRSl" keyboards.
People who use a Maltron keyboard say they no (36)__________. get any pain. Using your "mouse" can also (37)__________problems. (38)__________you get a lot of pain in your " mouse hand", try using Logitech mouse. That's the one with the ball on the top rather (39)__________ underneath, so you just move your fingertips.
Finally, don't (40)__________ too long at your keyboard: take a break every half hour.
A．do
B．make
C．have
65、
A．your
B．their
C．her
66、
A．with
B．a(chǎn)bout
C．from
67、
A．a(chǎn)s
B．such
C．like
68、
A．hold
B．bring
C．keep
69、
A．worse
B．bad
C．worst
70、
A．use
B．using
C．used
71、
A．more
B．longer
C．less
72、
A．cause
B．get
C．find
73、
A．So
B．While
C．If
74、
A．than
B．then
C．when
75、
A．make
B．spend
C．bring
PART SEVEN：Questions 41- 45
76、回答76-80題：
MEMO
To: Paula Smith
From: Alan Blackman
Date: 24 May 2003
Subject: Website Company
I think this website company will help our business. Could you fill in the form and ask far further details? Put me down as the contact person (they can email me)., I think we'd like to start with a couple of photos and whatever their minimum number of pages is. I expect we'll need to change details every month.
102 Computer Today Magazine
OnNet -- Business Websites
Will a website work for you?
The answer is YES!
Standard rates
Website design: $75 per page (3 page minimum)
$ 5 to $10 per photo
Website hosting: $20 per month
Update your website daily, weekly or monthly.
Contact: sales @onnet. corn
Tel: 10177834-436
Fax: 10178652-768
On Net
Company: EAP Ltd
Contact person full name): (41)__________
Number of pages: (42)__________ pages
Number of photos: 2 photos
How often will you want to update
your website? (43)__________
How would you like us to contact you? (44)__________
Where did you see our advert? (45)__________ in
__________
77、 __________
78、 __________
79、 __________
80、 __________
PART FOUR：Questions 16-22
51、回答51-57題：
With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy; Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industry's recent annual conference, he focused his talk on Customer Relationship Marketing (CRM).
According to Swan, existing customers are between, three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someone's jeans,next time you can offer them a pair that fit exactly; note which hotel guests'ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made.
Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after sales opinions and suggestions. "But" he wants, "approach CRM with care. If you can't measure customer response, then it's better to keep to more traditional marketing methods. "
In addition to being an author, Richard Swan is actively involved in the business wodd.
A．Right
B．Wrong
C．Doesn't say
52、 Swan Partners are the market leaders in delivering CRM.
A．Right
B．Wrong
C．Doesn't say
53、 One aspect of Swan's talk was to explain the advantages of developing a solid customer base.
A．Right
B．Wrong
C．Doesn't say
54、 Swan believes the CRM approach is best suited to service industries.
A．Right
B．Wrong
C．Doesn't say
55、 Having the right technology is the most important component of successful CRM.
A．Right
B．Wrong
C．Doesn't say
56、 In Swan's opinion, achiieving company growth depends on a combination of several factors.
A．Right
B．Wrong
C．Doesn't say
57、 Swan thinks all companies should move from old-fashioned marketing to CRM.
A．Right
B．Wrong
C．Doesn't say
PART FIVE：Questions 23-28
58、回答58-63題：
No, it isn't the word "enterprise" spelled wrongly. Interprise is an EU agency that encourages cross-border business cooperation. It is like a "dating agency" that tries to match people who are looking for love. Interprise helps business to find partners in other countries to join in trading or distribution arrangements.
The agency's task is to set up face-to-face meetings with business counterparts from other countries. This is how it works. The agency gets a request from a company,known as the "host company" (like a person who hosts a party), to help it find overseas companies. The host company creates a theme, that is, to say exactly what it wants. The Agency then helps it to team up with more host companies from at least two other EU regions who are looking for similar partners.
The Agency then publicizes the coming event to attract as many "guests" (visitors) as possible, that is, companies who might be interested in partnerships with the host companies. To do this, Interprise produces, an " Interprise Catalogue" in which the host companies describe themselves and say what kind of partner they are looking for, for example, "a partner in Germany to distribute our products". The EU covers part of the running costs of the event, up to 70,000~ Euros. In order to reach as many people as possible, the agency works through local Chambers of
Commerce, who in turn publicize the event to their own members. Each member of Commerce is expected to bring at least fifteen companies. A recent Interprise event and over 200 registered visitors.
But Interprise is not an easy idea' to "sell". It is not a trade fair in the usual sense. The average trade fair is like window-shopping: firms set out their goods, and visitors look around to see if there's anything they want. With Interprise, everything is carefully arranged in advance.
Foreign companies want a full programme of meetings -- and with the right people.
It is too early to say if Interprise is a success, but comments from both host companies and visitors have been very positive, "I've a pocketful of business cards and have made several useful contacts.."
"Great. We have met some firms that are really interested in becoming distributors. " Of course, they might have made useful contacts at an ordinary trade fair,except that it would have been only by chance.
What is Interprise?
A．a(chǎn)nother word for ' enterprise'
B．a(chǎn) dating agency
C．a(chǎn) way of matching companies
59、 The purpose of an Interprise event is to
A．buy and sell products.
B．meet others with similar interests.
C．travel to other countries.
60、 Interprise catalogues are distributed
A．during an Interprise event.
B．a(chǎn)fter an Interprise event.
C．before an Interprise event.
61、 The role of Chambers of Commerce is to
A．welcome visitors to the event.
B．find the host companies.
C．organize the Interprise event.
62、 An Interprise event is different from a trade fair because
A．people meet face to face.
B．meetings are planned before the event.
C．the EU pays for part of the running costs.
63、 Host companies are happy with an Interprise event if they are
A．made useful contacts.
B．promoted their business.
C．distributed their product.
PARI SIX：Questions 29-40
64、 For each question64-75, mark one letter (A, B or C) on your Answer Sheet.
RSh Health Problems at the Keyboard
Do you use a keyboard in your job? If you (29)__________, you will at some time suffer "RSI", that is, pain in (30)__________arms. What can you do (31)__________
it? You can use an ice pack, or you could wear wrist supports (32)__________the ones that tennis players use.
Wrist supports (33) __________the wrist muscles warm', and prevent the injury from getting (34)__________You could also try' (35)__________one of the new Maltron "antiRSl" keyboards.
People who use a Maltron keyboard say they no (36)__________. get any pain. Using your "mouse" can also (37)__________problems. (38)__________you get a lot of pain in your " mouse hand", try using Logitech mouse. That's the one with the ball on the top rather (39)__________ underneath, so you just move your fingertips.
Finally, don't (40)__________ too long at your keyboard: take a break every half hour.
A．do
B．make
C．have
65、
A．your
B．their
C．her
66、
A．with
B．a(chǎn)bout
C．from
67、
A．a(chǎn)s
B．such
C．like
68、
A．hold
B．bring
C．keep
69、
A．worse
B．bad
C．worst
70、
A．use
B．using
C．used
71、
A．more
B．longer
C．less
72、
A．cause
B．get
C．find
73、
A．So
B．While
C．If
74、
A．than
B．then
C．when
75、
A．make
B．spend
C．bring
PART SEVEN：Questions 41- 45
76、回答76-80題：
MEMO
To: Paula Smith
From: Alan Blackman
Date: 24 May 2003
Subject: Website Company
I think this website company will help our business. Could you fill in the form and ask far further details? Put me down as the contact person (they can email me)., I think we'd like to start with a couple of photos and whatever their minimum number of pages is. I expect we'll need to change details every month.
102 Computer Today Magazine
OnNet -- Business Websites
Will a website work for you?
The answer is YES!
Standard rates
Website design: $75 per page (3 page minimum)
$ 5 to $10 per photo
Website hosting: $20 per month
Update your website daily, weekly or monthly.
Contact: sales @onnet. corn
Tel: 10177834-436
Fax: 10178652-768
On Net
Company: EAP Ltd
Contact person full name): (41)__________
Number of pages: (42)__________ pages
Number of photos: 2 photos
How often will you want to update
your website? (43)__________
How would you like us to contact you? (44)__________
Where did you see our advert? (45)__________ in
__________
77、 __________
78、 __________
79、 __________
80、 __________