新概念英語(yǔ)第三冊(cè)課堂筆記 第二十六課
Lesson 26 Wanted: a large biscuit tin
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing免費(fèi)的. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long很快, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later一會(huì)兒, a man came along with a biscuit which occupied占據(jù) the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of <I>var</I>ious other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000.
New words and expressions
influence 影響
pride 驕傲
taste 鑒賞力
exert 施加
subtle 微妙的
advertiser 廣告人
classify 分類(lèi)
magic 有奇妙作用的
sample 樣品
devise 設(shè)計(jì)，想出
capture 吸引
manufacturer 制造商
wheelbarrow 獨(dú)輪手推車(chē)
boot 行李箱
ingredient 配料
crane 起重機(jī)，鶴
anticipate 預(yù)期
Notes on the text
l 補(bǔ)充口語(yǔ)習(xí)語(yǔ)
1. cross my heart.說(shuō)真心話
It crosses my heart.
2. Let’s make up.讓我們和解的
3. I got the runs yesterday.我昨天拉肚子
4. Why not?=Ok為什么不,表肯定
5. He put his foot in his mouth.
亂說(shuō)話，滿嘴跑舌頭
6. know sb. like a book 對(duì)…了如指掌
7. stop one’s fun讓…不再快樂(lè)
l 背誦
1．原始－＞死背
聽(tīng)背法、看背法（翻譯）、主干背、大段復(fù)述只背句型結(jié)構(gòu)
2．斜看書(shū)－＞腦背
l affect影響（負(fù)面）
├care much about關(guān)注
├m(xù)ean a lot對(duì)…意義重大
├m(xù)ake great difference巨大影響
├m(xù)ake no difference沒(méi)有影響
└exert influence on施加影響
affect one’s mood情緒
My mother cares much about me.
He means a lot to me.
His arrival makes great difference to me.
l take pride in (me)為…自豪
＝be proud of
I pride myself on my good taste.
l exert漢語(yǔ)中的施加都可用它
├exert pressure on壓力
├exert influence on
└exert fascination on魔力，魅力
┌fascination奇妙的
├m(xù)iraculous奇談般的
├amazing讓人驚奇的
├fantastic妙不可言的
└magic奇妙的
l maternal love母愛(ài)
No one can avoid being influenced by maternal love.
l 倒裝
1. as引導(dǎo)讓步狀語(yǔ)從句倒裝
Rich as he is, he spends a cent on charity.
Try as he does, he never seems able to do the work beautifully.
as都可譯為“盡管”
2. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want.盡管我們?yōu)樽约旱慕^好鑒賞力感到自豪，但我們已經(jīng)無(wú)法自由地選擇我們所需要的東西了。
l In their efforts to persuade us to buy this or that product, they have made a close study of human nature.
l 人名（男）：
David被愛(ài)的人
Donald世界
Richard勇敢的人
John上帝的禮物
Alan英俊的人
Victor勝利者
Adam紅色的土
George農(nóng)夫
Henry貴族
Peter巖石
Francis自由
Lewis保護(hù)者
l design（具體） ┬設(shè)計(jì)
├devise（抽象） ┘
├plot to do謀劃
├scheme to do密謀
└conceive構(gòu)思
capture one’s attention
┌manufacturer人
└人工 工廠 制造商
l element元素（抽象）
├factor因素
├fraction小部分
└component組成成份
l ingredient配料
└放里面給他減肥，吃
┌anticipate預(yù)料
├foresee預(yù)見(jiàn)
├forecast預(yù)報(bào)
├predict預(yù)計(jì)
└foreknow預(yù)知
made a remarkable discovery
└取代discovered發(fā)現(xiàn)
l for花（錢(qián)）
I bought a house for 5,000 dollars.
for nothing免費(fèi)
l rarely go wrong
└be very effective
These days = Nowadays 當(dāng)前
l not only后的動(dòng)詞與but后動(dòng)詞一樣時(shí)，后可??；不同則不省
He not only offers me a free car, but helps me to solve the big problem.（解決）
l sth enables sb to do sth
└使…能…
The class enables me to feel bored.（煩）
Radio and TV have enable advertisers to…
l roast（肉死它）燒的冒煙
└bake烤
┌不久
├very soon
├Before long,
├In no time
└After a while
a little later一會(huì)兒，不久
It’s not long before＋句子
＝before long, ＋句子
building of all shapes and sizes大大小小各種形狀
┌Is this seat taken / occupied?
└座位有人嗎？
truly colossal（正式）= really
┌<I>var</I>ious other ingredients
└other是粘合性詞緊連在名詞前
Lesson 26 Wanted: a large biscuit tin
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing免費(fèi)的. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long很快, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later一會(huì)兒, a man came along with a biscuit which occupied占據(jù) the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of <I>var</I>ious other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000.
New words and expressions
influence 影響
pride 驕傲
taste 鑒賞力
exert 施加
subtle 微妙的
advertiser 廣告人
classify 分類(lèi)
magic 有奇妙作用的
sample 樣品
devise 設(shè)計(jì)，想出
capture 吸引
manufacturer 制造商
wheelbarrow 獨(dú)輪手推車(chē)
boot 行李箱
ingredient 配料
crane 起重機(jī)，鶴
anticipate 預(yù)期
Notes on the text
l 補(bǔ)充口語(yǔ)習(xí)語(yǔ)
1. cross my heart.說(shuō)真心話
It crosses my heart.
2. Let’s make up.讓我們和解的
3. I got the runs yesterday.我昨天拉肚子
4. Why not?=Ok為什么不,表肯定
5. He put his foot in his mouth.
亂說(shuō)話，滿嘴跑舌頭
6. know sb. like a book 對(duì)…了如指掌
7. stop one’s fun讓…不再快樂(lè)
l 背誦
1．原始－＞死背
聽(tīng)背法、看背法（翻譯）、主干背、大段復(fù)述只背句型結(jié)構(gòu)
2．斜看書(shū)－＞腦背
l affect影響（負(fù)面）
├care much about關(guān)注
├m(xù)ean a lot對(duì)…意義重大
├m(xù)ake great difference巨大影響
├m(xù)ake no difference沒(méi)有影響
└exert influence on施加影響
affect one’s mood情緒
My mother cares much about me.
He means a lot to me.
His arrival makes great difference to me.
l take pride in (me)為…自豪
＝be proud of
I pride myself on my good taste.
l exert漢語(yǔ)中的施加都可用它
├exert pressure on壓力
├exert influence on
└exert fascination on魔力，魅力
┌fascination奇妙的
├m(xù)iraculous奇談般的
├amazing讓人驚奇的
├fantastic妙不可言的
└magic奇妙的
l maternal love母愛(ài)
No one can avoid being influenced by maternal love.
l 倒裝
1. as引導(dǎo)讓步狀語(yǔ)從句倒裝
Rich as he is, he spends a cent on charity.
Try as he does, he never seems able to do the work beautifully.
as都可譯為“盡管”
2. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want.盡管我們?yōu)樽约旱慕^好鑒賞力感到自豪，但我們已經(jīng)無(wú)法自由地選擇我們所需要的東西了。
l In their efforts to persuade us to buy this or that product, they have made a close study of human nature.
l 人名（男）：
David被愛(ài)的人
Donald世界
Richard勇敢的人
John上帝的禮物
Alan英俊的人
Victor勝利者
Adam紅色的土
George農(nóng)夫
Henry貴族
Peter巖石
Francis自由
Lewis保護(hù)者
l design（具體） ┬設(shè)計(jì)
├devise（抽象） ┘
├plot to do謀劃
├scheme to do密謀
└conceive構(gòu)思
capture one’s attention
┌manufacturer人
└人工 工廠 制造商
l element元素（抽象）
├factor因素
├fraction小部分
└component組成成份
l ingredient配料
└放里面給他減肥，吃
┌anticipate預(yù)料
├foresee預(yù)見(jiàn)
├forecast預(yù)報(bào)
├predict預(yù)計(jì)
└foreknow預(yù)知
made a remarkable discovery
└取代discovered發(fā)現(xiàn)
l for花（錢(qián)）
I bought a house for 5,000 dollars.
for nothing免費(fèi)
l rarely go wrong
└be very effective
These days = Nowadays 當(dāng)前
l not only后的動(dòng)詞與but后動(dòng)詞一樣時(shí)，后可??；不同則不省
He not only offers me a free car, but helps me to solve the big problem.（解決）
l sth enables sb to do sth
└使…能…
The class enables me to feel bored.（煩）
Radio and TV have enable advertisers to…
l roast（肉死它）燒的冒煙
└bake烤
┌不久
├very soon
├Before long,
├In no time
└After a while
a little later一會(huì)兒，不久
It’s not long before＋句子
＝before long, ＋句子
building of all shapes and sizes大大小小各種形狀
┌Is this seat taken / occupied?
└座位有人嗎？
truly colossal（正式）= really
┌<I>var</I>ious other ingredients
└other是粘合性詞緊連在名詞前