新概念英語第三冊逐句精講語言點第26課(1)

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Wanted:a Large Biscuit Tin 急需大餅干筒
    No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
    Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word free can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
    During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000.
    1.No one can avoid being influenced by advertisements.
    沒有人能避免受廣告的影響。
    語言點:no one表示否定,意思是“一個人也沒有”。
    2.Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us.
    盡管我們可以自夸自己的鑒賞力如何敏銳,但我們已經無法獨立自主地選購自己所需的東西了。這是因為廣告在我們身上施加著一種潛移默化的影響。
    語言點:句子結構分析:much as表示“盡管”,相當于even if/although,引導讓步狀語從句,強調一個先決條件后,再引出一個轉折“但是…”,往往是否定前一句的結果。For引導原因狀語從句,交代為何“我們已經無法獨立自主地選購自己所需的東西了”。
    3.In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
    做廣告的人在力圖勸說我們買下這種產品或那種產品之前,已經仔細地研究了人的本性,并把人的弱點進行了分類。
    語言點:句子結構分析:in their efforts to persuade us to buy this or that product作目的狀語。