填空題
1、
Questions 8 – 12
·Read the following text.
·Choose the best sentence from the list on page 36 to fill each of the gaps.
·For each gap 8 – 12 mark one letter A – I on your Answer Sheet.
·Do not mark any letter twice.
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ or what the market for the product is ---- before production begins.
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour. ____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.
Example: C
A. It subscribes to the notion that production can be economically justified only by consumption.
B. Marketing was the task of figuring out how to sell the product.
C. Marketing is as important in today’s economy as the production of goods and services.
D. Production, on the other hand, is mostly an engineering problem.
E. Such markets must be created and stimulated by managers.
F. This is very different from making a product and then thinking about how to sell it.
G. More than half the cost of consumer goods can be traced to marketing activities.
H. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
I. Instead of concentrating solely on production, the company must consider the desires of the consumer.
2、
Questions 8 - 12
Read this advertisement about business book reviews.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
Do not mark any letter twice.
A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
3、Questions 8-12
·Read the text below about the management of documents.
·Choose the best sentence from the list on the opposite page to fill each of the gaps.
·For each gap 8-12, mark one letter (A-I) on your Answer Sheet.
·Do not use any letter more than once.
The power of personal computers has increased dramatically, and the uses of software have expanded too. Companies both large and small have spent large sums of money on improving office computer facilities.(8) ________.It seems that business has failed to apply the developments in technology to greater effect, to increase the amount of time which office workers have available for non-routine tasks. To do this, we need to understand how information is processed in business ventures.
Typically, information is first gathered, then processed, and finally produced in its changed form as output.(9) ________. Increasingly complex programs have been invented, to feed ever more powerful processing systems.
But what about output? A recent study by an American management institute shows that the processing of documents takes up 60% of office workers’ time, 40% of labour costs and up to 10% of business income.(10) ________. In fact, the international companies studied for the research show that this breakdown is true world-wide, wherever the company operates.
Taking these findings into account, the management of documents has become extremely important. Documents support nearly all business transactions. They are increasingly the way to communicate with customers, suppliers and employees. It is therefore upon document output and distribution that we should focus. (11) ________
Unfortunately, technological developments in equipment for document management seem more impressive than they really are.(12) ________ New technological solutions are needed to tackle the problem, to help drive businesses forward to improve their productivity and output.
Only now are we beginning to study business objectives and to structure technology to suit them. Our company is attempting to understand how people use technology and how it can be applied to business problems.
A. These new methods of handling paperwork have already greatly improved efficiency.
B. This would be a key way of improving white collar productivity.
C. It will help them to make better use of all office employees.
D. However, this enormous investment has not improved productivity as expected.
E. Laser printers have many limitations, and photocopiers have few applications.
F. Most technology has concentrated its attention on the first two of these stages.
G. These figures are hardly surprising since documents convey nine-tenths of all information.
H. Nevertheless, it is an important way to improve business processes and workflow.
I. Since then, these machines have caused a revolution in the way we work in the office.
4、
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
5、
PART FOUR
Questions 21-35
•Read the text below about job prospects at the Provincial Bank.
•Choose the correct word A, B, C, or, D on the opposite page to fill each gap.
•For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet.
Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (24) ____________. The bank's comprehensive training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates in any subject area, (32)____________ they can demonstrate the ability to influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.
Example: A budgetary B fiscal C financial D economic
21 A opened B entered C turned D become
22 A hold B do C keep D own
23 A career B catalogue C record D experience
24 A area B trade C record D market
25 A making B reaching C developing D heightening
26 A present B treat C deal D handle
27 A observing B attending C involving D staying
28 A services B goods C creations D abilities
29 A colleague B members C people D persons
30 A qualified B combined C fastened D linked
31 A main B vital C necessary D superior
32 A therefore B thus C provided D only
33 A succeed B realize C gain D overcome
34 A choice B chance C likelihood D probability
35 A forecast B believe C suppose D expect
6、
Questions 17-20
• Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.
• For each question 17-20, mark one letter (A-G) on your Answer Sheet.
• Do not use any letter more than once.
17 Most people agree that the recent increase in stress is due to changes in ____________.
18 The trainees are taught that the right level of stress at work is important for good.
19 Trainees learn that one way of limiting stress is by deciding upon.
20 One of the most important parts of the course is learning how to react to___
A levels of performance
B shorter deadlines
C employment practices
D higher levels of sickness
E unfair demands
F successful management structure
G practical targets
7、
PART THREE
Questions 13-20
Read the article below about stress management, and answer questions 13-20 on the opposite page.
A Lesson In Stress Management
Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.
1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.
2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.
3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately.
4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying 'no'. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.
Questions 13-16
For questions 13-16, choose the best title for each numbered paragraph from the list below.
For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once.
13 Paragraph 1 ______ 14 Paragraph 2 ______
15 Paragraph 3 ______ 16 Paragraph 4 ______
A Higher stress levels among top managers
B Coping with stress through a positive attitude
C Time lost at work through sickness
D Causes of increased stress in the work environment
E Explanations for missed deadlines
F stress reduction through better organisation
G Typical problems associated with stress
簡答題
8、Part One
You are a manager in a company which manufactures office furniture. Next month you are going to London to discuss an important contract.
Write a note of 30-40 words to your assistant:
1. saying when you want to leave and return
2. asking him to book flights
3. telling him which hotel to book
Part Two
You recently attended a one-day training course on health and safety. You were disappointed with the course.
Read the advertisement below, which gives the details of the course. You have written some notes on the advertisement.
Then using your handwritten notes, write a letter to the company, complaining about the course.
Do not include postal address.
Write 100-120 words.
Write on your answer sheet.
9、Part One
You are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May.
Write a short memo to your office administrator:
Saying who is starting work and when;
Telling him what Mark McCabe’s job will be;
Suggesting where Mark McCabe’s desk should be put;
Write 30-40 words on your answer sheet.
Part Two
You were sent on a residential training course for five days. Unfortunately the course was very badly run and there were a lot of problems with it. The advert below shows the details of the course, together with your comments.
Write a report for your manager on the course (100-120 words). Describe the problems with the course and suggest what your company should do.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
1、
Questions 8 – 12
·Read the following text.
·Choose the best sentence from the list on page 36 to fill each of the gaps.
·For each gap 8 – 12 mark one letter A – I on your Answer Sheet.
·Do not mark any letter twice.
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ or what the market for the product is ---- before production begins.
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour. ____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.
Example: C
A. It subscribes to the notion that production can be economically justified only by consumption.
B. Marketing was the task of figuring out how to sell the product.
C. Marketing is as important in today’s economy as the production of goods and services.
D. Production, on the other hand, is mostly an engineering problem.
E. Such markets must be created and stimulated by managers.
F. This is very different from making a product and then thinking about how to sell it.
G. More than half the cost of consumer goods can be traced to marketing activities.
H. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
I. Instead of concentrating solely on production, the company must consider the desires of the consumer.
2、
Questions 8 - 12
Read this advertisement about business book reviews.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
Do not mark any letter twice.
A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
3、Questions 8-12
·Read the text below about the management of documents.
·Choose the best sentence from the list on the opposite page to fill each of the gaps.
·For each gap 8-12, mark one letter (A-I) on your Answer Sheet.
·Do not use any letter more than once.
How do you improve white collar productivity?
For many years, technological development was thought to be the key to improving productivity in the office. In the 1980s cheap small computers first appeared on desktops. (example)________The power of personal computers has increased dramatically, and the uses of software have expanded too. Companies both large and small have spent large sums of money on improving office computer facilities.(8) ________.It seems that business has failed to apply the developments in technology to greater effect, to increase the amount of time which office workers have available for non-routine tasks. To do this, we need to understand how information is processed in business ventures.
Typically, information is first gathered, then processed, and finally produced in its changed form as output.(9) ________. Increasingly complex programs have been invented, to feed ever more powerful processing systems.
But what about output? A recent study by an American management institute shows that the processing of documents takes up 60% of office workers’ time, 40% of labour costs and up to 10% of business income.(10) ________. In fact, the international companies studied for the research show that this breakdown is true world-wide, wherever the company operates.
Taking these findings into account, the management of documents has become extremely important. Documents support nearly all business transactions. They are increasingly the way to communicate with customers, suppliers and employees. It is therefore upon document output and distribution that we should focus. (11) ________
Unfortunately, technological developments in equipment for document management seem more impressive than they really are.(12) ________ New technological solutions are needed to tackle the problem, to help drive businesses forward to improve their productivity and output.
Only now are we beginning to study business objectives and to structure technology to suit them. Our company is attempting to understand how people use technology and how it can be applied to business problems.
A. These new methods of handling paperwork have already greatly improved efficiency.
B. This would be a key way of improving white collar productivity.
C. It will help them to make better use of all office employees.
D. However, this enormous investment has not improved productivity as expected.
E. Laser printers have many limitations, and photocopiers have few applications.
F. Most technology has concentrated its attention on the first two of these stages.
G. These figures are hardly surprising since documents convey nine-tenths of all information.
H. Nevertheless, it is an important way to improve business processes and workflow.
I. Since then, these machines have caused a revolution in the way we work in the office.
4、
Japanese McDonald’s
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
5、
PART FOUR
Questions 21-35
•Read the text below about job prospects at the Provincial Bank.
•Choose the correct word A, B, C, or, D on the opposite page to fill each gap.
•For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet.
Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (24) ____________. The bank's comprehensive training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates in any subject area, (32)____________ they can demonstrate the ability to influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.
Example: A budgetary B fiscal C financial D economic
21 A opened B entered C turned D become
22 A hold B do C keep D own
23 A career B catalogue C record D experience
24 A area B trade C record D market
25 A making B reaching C developing D heightening
26 A present B treat C deal D handle
27 A observing B attending C involving D staying
28 A services B goods C creations D abilities
29 A colleague B members C people D persons
30 A qualified B combined C fastened D linked
31 A main B vital C necessary D superior
32 A therefore B thus C provided D only
33 A succeed B realize C gain D overcome
34 A choice B chance C likelihood D probability
35 A forecast B believe C suppose D expect
6、
Questions 17-20
• Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.
• For each question 17-20, mark one letter (A-G) on your Answer Sheet.
• Do not use any letter more than once.
17 Most people agree that the recent increase in stress is due to changes in ____________.
18 The trainees are taught that the right level of stress at work is important for good.
19 Trainees learn that one way of limiting stress is by deciding upon.
20 One of the most important parts of the course is learning how to react to___
A levels of performance
B shorter deadlines
C employment practices
D higher levels of sickness
E unfair demands
F successful management structure
G practical targets
7、
PART THREE
Questions 13-20
Read the article below about stress management, and answer questions 13-20 on the opposite page.
A Lesson In Stress Management
Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.
1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.
2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.
3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately.
4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying 'no'. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.
Questions 13-16
For questions 13-16, choose the best title for each numbered paragraph from the list below.
For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once.
13 Paragraph 1 ______ 14 Paragraph 2 ______
15 Paragraph 3 ______ 16 Paragraph 4 ______
A Higher stress levels among top managers
B Coping with stress through a positive attitude
C Time lost at work through sickness
D Causes of increased stress in the work environment
E Explanations for missed deadlines
F stress reduction through better organisation
G Typical problems associated with stress
簡答題
8、Part One
You are a manager in a company which manufactures office furniture. Next month you are going to London to discuss an important contract.
Write a note of 30-40 words to your assistant:
1. saying when you want to leave and return
2. asking him to book flights
3. telling him which hotel to book
Part Two
You recently attended a one-day training course on health and safety. You were disappointed with the course.
Read the advertisement below, which gives the details of the course. You have written some notes on the advertisement.
Then using your handwritten notes, write a letter to the company, complaining about the course.
Do not include postal address.
Write 100-120 words.
Write on your answer sheet.
9、Part One
You are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May.
Write a short memo to your office administrator:
Saying who is starting work and when;
Telling him what Mark McCabe’s job will be;
Suggesting where Mark McCabe’s desk should be put;
Write 30-40 words on your answer sheet.
Part Two
You were sent on a residential training course for five days. Unfortunately the course was very badly run and there were a lot of problems with it. The advert below shows the details of the course, together with your comments.
Write a report for your manager on the course (100-120 words). Describe the problems with the course and suggest what your company should do.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
|
0 |
C |
O |
R |
R |
E |
C |
T |
|
|
|
00 |
I |
T |
|
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INCREASING CUSTOMERS LOYALTY |
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0 Customers are not revolutionaries. They are attracted to be the certainty of knowing that 00 what they buy it will be good value for money or will perform a particular task effectively. 34 They are cautious but their loyalty , without once achieved , is the key to business success. 35 Brands can help to create customer loyalty by providing us a signpost to certainty and 36 safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts 37 so that the product is being bought . Unfortunately , only a small number of products have 38 reached to this level . While everyone in business is aware of the need to attract and 39 retain customers , that they often overlook the second , more important , half of the 40 equation . In the excitement of beating against the competition and securing orders, 41 managers often fail to ensure that the customer remains a customer . It has been 42 estimated that since the average company loses between 10 to 30% of its customers 43 every year and this only recently have organizations started to wake up to these lost 44 opportunities and to calculate the financial implications . Established customers often 45 buy more and, in the addition , they may also provide free word-of-mouth advertising. |