1. The ship changed its course because of there was a storm.
A. changed
B. course
C. of
D. a
2. There are much many more people than I expected.
A. There
B. much
C. many
D. than
3. We drove over the forest and got to the farm.
A. Drove
B. over
C. got
D. to
4. People in different parts of the world learn to understand one with another.
A. different
B. of
C. learn
D. with
5. He kept in touch to his old friends.
A. kept
B. in
C. touch
D. to
閱讀理解
When I opened the first "Body Shop" in 1976, what I wanted to do was to earn (掙) enough money to feed my children. Today the "Body Shop" is a great company growing fast all around the world. In the years since we began, I have learned a lot. Much of what I have learned will be found in this book, because I believe that we, as a company, have something worth saying about how to run a successful business without giving up what you really believe in.
It's not an ordinary business book. It is not just about my life, either. The message is that to succeed in business you have to be different. Business can be fun, and can be run with love and do good. In business, as in life, I need to enjoy myself, to have a feeling of my family and to feel excited by something unusual. I have always wanted the people who work for the "Body Shop" to feel the same way.
Now this book sends these ideas out into the world, and makes them public. I'd like to think there are no limits (界限) to our "family", and no limits to what can be done. I find that an exciting thought. I hope you do, too.
6. What is the writer's main purpose (目的) in writing this text?
A. To tell the reader her life story.
B. To tell people how she brought up her children.
C. To let people know how rich she was.
D. To introduce her ideas to the reader.
7. What would someone learn from this text?
A. How to make a lot of money.
B. How to write a book about business.
C. What the book is about.
D. What the writer's family is like.
8. How does the writer feel about the business she runs?
A. It's the biggest company in the world.
B. It will possibly be more successful.
C. It's one of the most successful businesses.
D. It is the only company that is growing all around the world.
9. What kind of workers does the writer like to employ (雇傭)?
A. Those who have the same ideas as she does.
B. Those who get on well with the public.
C. Those who can sell her books around the world.
D. Those who have big families and new ideas.
10. What kind of person does the writer seem to be?
A. She is mainly interested in making money.
B. She thinks running a business a different job.
C. She seems to be successful but unhappy.
D. She seems to be someone with strong confidence.
單項(xiàng)選擇
11. He would rather stay at home than to go out with you.
A. would rather
B. than
C. to
D. with
12. There stands two factories on the river.
A. There
B. Stands
C. factories
D. on
13. Every boy and every girl knows that each day and each hour brings their duty.
A. and
B. Knows
C. brings
D. their
14. These girls didn't like to visit Chicago, and they had to go.
A. to
B. visit
C. and
D. had
15. The teacher told the pupils to stand in a row and not call out loudly.
A. To
B. in
C. and
D. call out
資料分析
Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays... "
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
16. What is the main idea of this passage?
A. Advertisement
B. The benefits of advertisement
C. Advertisers perform a useful service to communities
D. The costs of advertisement
17. The attitude of the author toward advertisers is ______.
A. appreciative
B. trustworthy
C. critical
D. dissatisfactory
18. Why do the critics criticize advertisers?
A. Because advertisers often brag
B. Because critics think advertisement is a "waste of money"
C. Because customers are encouraged to buy more than necessary
D. Because customers pay more
19. Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything
B. We can buy what we want
C. Products of good quality don't need to be advertised
D. Advertisement makes our life colorful
20. The passage is ______.
A. narration
B. description
C. criticism
D. Argumentation
答案及解析；
1．C [解析] of→刪去。because引導(dǎo)句子或從句，because of后面接名詞、動(dòng)名詞或代詞表示原因。
2．B[解析] much→去。people為可數(shù)名詞，故用many形容。該句much多余。
3．B [解析] over→through。through表示方向時(shí)，意思是"從……的一端到另一端，經(jīng)過(guò)"。
4．D[解析] with→刪去。understand one another表示"互相理解"。
5．D[解析] to→with。keep in touch with是固定詞組，意思是"和……保持聯(lián)系"。
閱讀理解
6．D [解析] 作者寫了自己的創(chuàng)業(yè)經(jīng)歷，卻不僅僅是為了敘述經(jīng)歷，后面介紹了很多個(gè)人的思想和企業(yè)文化，這才是她的目的。所以答案選D。
7．C[解析] 根據(jù)這篇文章可以了解整本書的目的和主旨，所以答案選C。
8．C[解析] A選項(xiàng)說(shuō)這是世界上的公司，文中沒(méi)有提到。B選項(xiàng)說(shuō)這個(gè)公司有可能更成功，文中也沒(méi)有提到。C選項(xiàng)說(shuō)這是最成功的生意之一，符合文章內(nèi)容。D選項(xiàng)說(shuō)這是一家在全球發(fā)展起來(lái)的公司，不符合文章和現(xiàn)實(shí)。所以答案選c。
9．A [解析] 根據(jù)第二段結(jié)尾"I have always wanted the people who work for the 'Body Shop' to feel the same way. "知道作者希望員工跟她有一致的想法。所以答案選A。
10．D [解析] 根據(jù)文章的內(nèi)容我們可以推斷出作者對(duì)于她自己的思想和事業(yè)都非常有信心，所以D選項(xiàng)符合文章內(nèi)容。A、B、C項(xiàng)都無(wú)法從文中推斷。所以答案選D。
11．C[解析] to→刪除。would/had rather do sth. than do sth. ，表示"寧愿……也不……"的意思。
12．B[解析] stands→stand。two factories是復(fù)數(shù)，其動(dòng)詞應(yīng)該改成相應(yīng)的復(fù)數(shù)形式。
13．D [解析] their→his/her。用every修飾的名詞后面的動(dòng)詞用單數(shù)形式，所以也應(yīng)該把表示復(fù)數(shù)的their改成his/her。
14．C [解析] and→but。前后句的關(guān)系是轉(zhuǎn)折關(guān)系，故應(yīng)用but。
15．D[解析] call out→to call out。tell sb. to do sth. 是固定詞組，所以to不能省略。
資料分析
16．C[解析] A項(xiàng)太過(guò)籠統(tǒng)；B項(xiàng)和D項(xiàng)錯(cuò)誤。文章不是講廣告的優(yōu)點(diǎn)和廣告費(fèi)用，而是講廣告服務(wù)于社會(huì)的功能；通過(guò)第二段開(kāi)頭"The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products"，第三段的"A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full o{the daily ration of calamities"，第四段首句"We must not forget, either, that advertising make a positive contribution to our pockets"可以推出C項(xiàng)符合題意。
17．A [解析] 文中作者提出了廣告的種種功能，可以推出作者對(duì)廣告是比較贊賞的；文中沒(méi)有提到廣告值得信任，B項(xiàng)排除。C項(xiàng)"批評(píng)"，D項(xiàng)"不滿意"，在文中找不到依據(jù)。
18．A[解析] 通過(guò)文章第一段首句"Advertisers tend to think big and perhaps this is why they're always coming in for criticism"，可以推出A項(xiàng)正確。
19．C[解析] A、B、D項(xiàng)均可在文中找到依據(jù)；C項(xiàng)說(shuō)法錯(cuò)誤，優(yōu)質(zhì)產(chǎn)品也可能需要廣告的宣傳。
20．C[解析] 本文一開(kāi)頭引入對(duì)廣告的批評(píng)，然后作者以對(duì)比的手法詳述了廣告的功能。故C項(xiàng)"評(píng)論"為正確選項(xiàng)。