單項(xiàng)選擇題
1、根據(jù)下面資料，回答題
Morning,NoonandNight The long-hours culture at work
Working an eight-hour day is a luxury for most professional people. Nowadays, the only way to guarantee an eight-hour working day is to have a kind of job where you clock on and off. Those professionals who have managed to limit their hours to what was, 20 years ago, averagely do not wish to identify themselves. "1 can quite easily achieve my work within a normal day, but I don't like to draw attention to it," says one sales manager. "People looked at me when I left at 5 o'clock. Now, I put paperwork in my bag. People assume I'm doing extra hours at home."
But more typical is Mark, who works as an account manager. He says, "My contract says I work from 9 until 5 with extra hours as necessary. It sounds as if the extra hours are exceptional. In fact, my job would be enough not only for me, but also for someone else part- time. The idea of an eight-hour day makes me laugh!" He says he has thought about going freelance but realizes that this doesn't guarantee better working hours.
Professor Cary Cooper, occupational psychologist at the University of Manchester, is the author of the annual Quality of Working, Life survey. The most recent survey found that 77% of managers in Britain work more than their contracted hours, and that this is having a damaging effect for their health, relationships and productivity. Professor Cooper is critical of the long-hour culture. He says that while bosses believe long hours lead to greater efficiency, there is no evidence support this. "In fact, the evidence shows that long hours make you ill." There are, he says, steps that can be taken. One is to accept that the in-tray will never be empty. "There are always things to do. You just have to make the rule that on certain days you go home early. Prioritizing work and doing essential tasks first helps," he says. He also thinks it's time to criticize bad employers and unreasonable terms of employment. By all means, show commitment where necessary but when expectations are too high, people have to begin saying openly that they have a life outside of work.
Personal development coach Mo Shapiro agrees that communication is important. Staff needs to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. She recognizes, however, that in many organizations the response might well be, "If you want interests outside work, then find another job".
She believes that senior staff has a duty to set an example. "1 recently worked for a firm of solicitors where the partners started at 7:30 am. What kind of message is that to send to the staff?" She believes there is no shame in working sensible hours - in fact quite the reverse."Some people might be in at 7:30 but will be doing very little. You can work really hard from9 to 5 and achieve the same. If you find it difficult to achieve an eight-hour day, there is, as a last resort, the old trick of leaving your jacket on your chair and your computer switched on, even after you have left the building.
What does the writer say in the first paragraph about people who work an eight-hour day?
A． They are reluctant to admit to this.
B． They are disliked by their colleagues.
C． They are limited to certain professions.
D． They often catch up on work in the evenings.
2、根據(jù)下面資料，回答題
Sell, Sell, Sell
Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers
often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A．Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B．Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C．They don't, as the industry well knows, care enough to be brand loyal to such a product.
D．Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E．The problem lies in isolating precisely what motivates people to behave in a particular way.
F．This is partly because not all advertisements are designed to do the same thing.
G．The production costs involved in these can reach higher figures than those for the average movie.
(8)應(yīng)選
3、根據(jù)下面內(nèi)容，回答題
The Bank with Ideas
With several hundred years of history behind it, the APL Bank has few problems in (0)....B......businesses that it is a reputable and secure (19)......of a range of banking services．Now, it is demonstrating to business customers that it is flexible and responsive enough .to(20) ......their changing needs in the 21st century.
Based in London, APL offers banking services to businesses throughout the UK via its branch (21)......Most customer service provision is (22).....out by personal account managers based in local branches, together with (23).....staff at company headquarters．An important (24).....． for APL has been to make it easy for customers to (25)......business with the bank．They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the "account contact" and(26).....． with the customer during the manager's (27).....． In addition, for those who want (28).....to their bank at any time of day or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan (29).....． within 24 hours．This focus on the customer has also been a driving(30)....． in APL's recruitment and development policy．For example, newly inducted staff(31)......a "customer service review" to find out what it is like to be on the other side of the desk, asking to borrow money．Together, these (32)......in banking have achieved excellent results．The customer(33).....．is growing fast, and last year the bank gained 36,000 new business accounts.
（19）應(yīng)選
A．producer
B．supplier
C．provider
D．giver
4、根據(jù)下面內(nèi)容，回答題
King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalizing its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.
B. Keith Nash: Chief Executive of Hamley's Supermarkets
Nash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.
C. Jorge Marquez: Chairman of the Kenwick Group
Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a "virtual" chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.
D. Richard Jenkins: Finance Director of Centron Advertising
Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that Centron is in much better shape than its rivals.
This businessman has successfully targeted a different group of consumers.
填空題
5、根據(jù)下面資料，回答題
Market Research
0 Market research involves in collecting anD sorting facts anD opinions from specifiC．groups
00 0f people．The purpose of research can vary from discovering the popularity of A．political
34 party to assessing whether is A．product needs changing or replacing．Most work in
35 consumer research involves interviewers employeD by market research agencies，but
36 certain industrial anD social research is carrieD out by any specialist agencies．Interviews
37 may be with individuals or groups anD can last anything as from A．few minutes to an hour
38 0r more．In some interviews，people may be askeD to examine or try out products before
39 giving up their opinion．Successful interviewers tenD to like meeting people anD should
40 not only be shy of addressing strangers．Interviewers are usually expecleD to work
41 unsupervised，organizing their own workloaD Self-discipline is absolutely essential，and
42 as are motivation anD enemy．There are no specifiC．a(chǎn)ge limits for such A．work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economiC．groups anD practice approaching to the public。
34__________
6、根據(jù)下面內(nèi)容，回答題
00 consumers are influenced in their buying decisions．Most of consumers, before making a
34 purchase, gather information and evaluate with the alternatives, but the extent to which
35 they look for information depends on the type of purchase．For example, in the case of
36 routine grocery purchases most consumers respond．to automatically．However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car, so the search for information is more important．The decision to purchase is never a
39 single decision but a number of these separate decisions, and at any time during this
40 process, consumers can change their minds about and choose an alternative route．For
41 example, although a consumer may have decided where to buy a product only to realize
42 at the last moment that this is, in fact, having the wrong choice．The price in the store may
43 be too high or the staff unhelpful．On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to a too positive impression, so retailers should
45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
34__________
7、根據(jù)下面內(nèi)容，回答題
00 0f people．The purpose of research can vary from discovering the popularity of a political
34 party to assessing whether is a product needs changing or replacing．Most work in
35 consumer research involves interviewers employed by market research agencies，but
36 certain industrial and social research is carried out by any specialist agencies．Interviews
37 may be with individuals or groups and can last anything as from a few minutes to an hour
38 0r more．In some interviews，people may be asked to examine or try out products before
39 giving up their opinion．Successful interviewers tend to like meeting people and should
40 not only be shy of addressing strangers．Interviewers are usually expecled to work
41 unsupervised，organizing their own workload．Self-discipline is absolutely essential，and
42 as are motivation and enemy．There are no specific age limits for such a work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economic groups and practice approaching to the public。
34__________
8、
Questions 8-12
·Read the text below about career planning.
·Choose the best sentence from the list on the opposite page to fill each of the gaps.
·For each gap 8-12, mark one letter (A-I) on your Answer sheet.
·Do not use any letter more than once.
Career Planning
For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.
Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organisations. (example)____.The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development to individual employees and then simply leave them to get on with it. (8) ____.
So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) ____.They must also ensure that these opportunities are extended to all their staff and not just to selected individuals.
Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. (10) ____. One way, he believes, for companies to show how serious they are about individual learning is to make it an official part of company practice, as the Bank of Eastern England has done. (11)____. This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.
Another company, British Chemicals, has contracted an independent organisation to help staff with confidential career advice. According to John Yates, the head of Individual Learning and Development at British Chemicals, there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff ‘roadmaps’ which show possible career routes within the company structure. (12)____. This has worked especially well, he says, for staff who are used to depending on their line managers for guidance.
Many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company’s long-term business needs and makes it more competitive.
A Its policy statement says that by 2006, eighty per cent of its staff will have a professional qualification.
B His recommendations go even further than that, and he has called for a national debate on the issue of what should be regarded as a career in the future.
C This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.
D It points out that employees need to know what the overall company vision is in order to achieve many of these.
E The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do this.
F They are able to see that, contrary to expectations, jobs in different fields are similar, and they can also see how it is possible to cross over to other areas.
G Its employees are no longer motivated by these factors alone, and the problem today is matching a person’s motivation with the right job.
H He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.
I The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.
簡(jiǎn)答題
9、Part One
You are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.
Write a memo of 30-40 words to your secretary.
Telling her who you are going to see and when;
Asking her to book flight tickets and accommodation;
Telling her what work you would like her to do in your absence;
Write on your answer sheet.
Part Two
You are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has written his comments on the customer’s letter and asked you to write a reply.
Write a letter of 100-120 words to the customer, using the employee’s comments and explaining why your company cannot repair the cassette player.
Do not include addresses.
Write on your answer sheet.
10、Part One
You are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May.
Write a short memo to your office administrator:
Saying who is starting work and when;
Telling him what Mark McCabe’s job will be;
Suggesting where Mark McCabe’s desk should be put;
Write 30-40 words on your answer sheet.
Part Two
You were sent on a residential training course for five days. Unfortunately the course was very badly run and there were a lot of problems with it. The advert below shows the details of the course, together with your comments.
Write a report for your manager on the course (100-120 words). Describe the problems with the course and suggest what your company should do.
Write on your answer sheet.
1、根據(jù)下面資料，回答題
Morning,NoonandNight The long-hours culture at work
Working an eight-hour day is a luxury for most professional people. Nowadays, the only way to guarantee an eight-hour working day is to have a kind of job where you clock on and off. Those professionals who have managed to limit their hours to what was, 20 years ago, averagely do not wish to identify themselves. "1 can quite easily achieve my work within a normal day, but I don't like to draw attention to it," says one sales manager. "People looked at me when I left at 5 o'clock. Now, I put paperwork in my bag. People assume I'm doing extra hours at home."
But more typical is Mark, who works as an account manager. He says, "My contract says I work from 9 until 5 with extra hours as necessary. It sounds as if the extra hours are exceptional. In fact, my job would be enough not only for me, but also for someone else part- time. The idea of an eight-hour day makes me laugh!" He says he has thought about going freelance but realizes that this doesn't guarantee better working hours.
Professor Cary Cooper, occupational psychologist at the University of Manchester, is the author of the annual Quality of Working, Life survey. The most recent survey found that 77% of managers in Britain work more than their contracted hours, and that this is having a damaging effect for their health, relationships and productivity. Professor Cooper is critical of the long-hour culture. He says that while bosses believe long hours lead to greater efficiency, there is no evidence support this. "In fact, the evidence shows that long hours make you ill." There are, he says, steps that can be taken. One is to accept that the in-tray will never be empty. "There are always things to do. You just have to make the rule that on certain days you go home early. Prioritizing work and doing essential tasks first helps," he says. He also thinks it's time to criticize bad employers and unreasonable terms of employment. By all means, show commitment where necessary but when expectations are too high, people have to begin saying openly that they have a life outside of work.
Personal development coach Mo Shapiro agrees that communication is important. Staff needs to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. She recognizes, however, that in many organizations the response might well be, "If you want interests outside work, then find another job".
She believes that senior staff has a duty to set an example. "1 recently worked for a firm of solicitors where the partners started at 7:30 am. What kind of message is that to send to the staff?" She believes there is no shame in working sensible hours - in fact quite the reverse."Some people might be in at 7:30 but will be doing very little. You can work really hard from9 to 5 and achieve the same. If you find it difficult to achieve an eight-hour day, there is, as a last resort, the old trick of leaving your jacket on your chair and your computer switched on, even after you have left the building.
What does the writer say in the first paragraph about people who work an eight-hour day?
A． They are reluctant to admit to this.
B． They are disliked by their colleagues.
C． They are limited to certain professions.
D． They often catch up on work in the evenings.
2、根據(jù)下面資料，回答題
Sell, Sell, Sell
Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers
often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A．Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B．Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C．They don't, as the industry well knows, care enough to be brand loyal to such a product.
D．Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E．The problem lies in isolating precisely what motivates people to behave in a particular way.
F．This is partly because not all advertisements are designed to do the same thing.
G．The production costs involved in these can reach higher figures than those for the average movie.
(8)應(yīng)選
3、根據(jù)下面內(nèi)容，回答題
The Bank with Ideas
With several hundred years of history behind it, the APL Bank has few problems in (0)....B......businesses that it is a reputable and secure (19)......of a range of banking services．Now, it is demonstrating to business customers that it is flexible and responsive enough .to(20) ......their changing needs in the 21st century.
Based in London, APL offers banking services to businesses throughout the UK via its branch (21)......Most customer service provision is (22).....out by personal account managers based in local branches, together with (23).....staff at company headquarters．An important (24).....． for APL has been to make it easy for customers to (25)......business with the bank．They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the "account contact" and(26).....． with the customer during the manager's (27).....． In addition, for those who want (28).....to their bank at any time of day or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan (29).....． within 24 hours．This focus on the customer has also been a driving(30)....． in APL's recruitment and development policy．For example, newly inducted staff(31)......a "customer service review" to find out what it is like to be on the other side of the desk, asking to borrow money．Together, these (32)......in banking have achieved excellent results．The customer(33).....．is growing fast, and last year the bank gained 36,000 new business accounts.
（19）應(yīng)選
A．producer
B．supplier
C．provider
D．giver
4、根據(jù)下面內(nèi)容，回答題
"Businessman of the Year" Award
A. James King: Chief Executive of Fentons Finance King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalizing its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.
B. Keith Nash: Chief Executive of Hamley's Supermarkets
Nash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.
C. Jorge Marquez: Chairman of the Kenwick Group
Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a "virtual" chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.
D. Richard Jenkins: Finance Director of Centron Advertising
Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that Centron is in much better shape than its rivals.
This businessman has successfully targeted a different group of consumers.
填空題
5、根據(jù)下面資料，回答題
Market Research
0 Market research involves in collecting anD sorting facts anD opinions from specifiC．groups
00 0f people．The purpose of research can vary from discovering the popularity of A．political
34 party to assessing whether is A．product needs changing or replacing．Most work in
35 consumer research involves interviewers employeD by market research agencies，but
36 certain industrial anD social research is carrieD out by any specialist agencies．Interviews
37 may be with individuals or groups anD can last anything as from A．few minutes to an hour
38 0r more．In some interviews，people may be askeD to examine or try out products before
39 giving up their opinion．Successful interviewers tenD to like meeting people anD should
40 not only be shy of addressing strangers．Interviewers are usually expecleD to work
41 unsupervised，organizing their own workloaD Self-discipline is absolutely essential，and
42 as are motivation anD enemy．There are no specifiC．a(chǎn)ge limits for such A．work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economiC．groups anD practice approaching to the public。
34__________
6、根據(jù)下面內(nèi)容，回答題
Customer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how 00 consumers are influenced in their buying decisions．Most of consumers, before making a
34 purchase, gather information and evaluate with the alternatives, but the extent to which
35 they look for information depends on the type of purchase．For example, in the case of
36 routine grocery purchases most consumers respond．to automatically．However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car, so the search for information is more important．The decision to purchase is never a
39 single decision but a number of these separate decisions, and at any time during this
40 process, consumers can change their minds about and choose an alternative route．For
41 example, although a consumer may have decided where to buy a product only to realize
42 at the last moment that this is, in fact, having the wrong choice．The price in the store may
43 be too high or the staff unhelpful．On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to a too positive impression, so retailers should
45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
34__________
7、根據(jù)下面內(nèi)容，回答題
Market Research
0 Market research involves in collecting and sorting facts and opinions from specific groups 00 0f people．The purpose of research can vary from discovering the popularity of a political
34 party to assessing whether is a product needs changing or replacing．Most work in
35 consumer research involves interviewers employed by market research agencies，but
36 certain industrial and social research is carried out by any specialist agencies．Interviews
37 may be with individuals or groups and can last anything as from a few minutes to an hour
38 0r more．In some interviews，people may be asked to examine or try out products before
39 giving up their opinion．Successful interviewers tend to like meeting people and should
40 not only be shy of addressing strangers．Interviewers are usually expecled to work
41 unsupervised，organizing their own workload．Self-discipline is absolutely essential，and
42 as are motivation and enemy．There are no specific age limits for such a work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economic groups and practice approaching to the public。
34__________
8、
Questions 8-12
·Read the text below about career planning.
·Choose the best sentence from the list on the opposite page to fill each of the gaps.
·For each gap 8-12, mark one letter (A-I) on your Answer sheet.
·Do not use any letter more than once.
Career Planning
For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.
Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organisations. (example)____.The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development to individual employees and then simply leave them to get on with it. (8) ____.
So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) ____.They must also ensure that these opportunities are extended to all their staff and not just to selected individuals.
Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. (10) ____. One way, he believes, for companies to show how serious they are about individual learning is to make it an official part of company practice, as the Bank of Eastern England has done. (11)____. This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.
Another company, British Chemicals, has contracted an independent organisation to help staff with confidential career advice. According to John Yates, the head of Individual Learning and Development at British Chemicals, there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff ‘roadmaps’ which show possible career routes within the company structure. (12)____. This has worked especially well, he says, for staff who are used to depending on their line managers for guidance.
Many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company’s long-term business needs and makes it more competitive.
A Its policy statement says that by 2006, eighty per cent of its staff will have a professional qualification.
B His recommendations go even further than that, and he has called for a national debate on the issue of what should be regarded as a career in the future.
C This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.
D It points out that employees need to know what the overall company vision is in order to achieve many of these.
E The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do this.
F They are able to see that, contrary to expectations, jobs in different fields are similar, and they can also see how it is possible to cross over to other areas.
G Its employees are no longer motivated by these factors alone, and the problem today is matching a person’s motivation with the right job.
H He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.
I The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.
簡(jiǎn)答題
9、Part One
You are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.
Write a memo of 30-40 words to your secretary.
Telling her who you are going to see and when;
Asking her to book flight tickets and accommodation;
Telling her what work you would like her to do in your absence;
Write on your answer sheet.
Part Two
You are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has written his comments on the customer’s letter and asked you to write a reply.
Write a letter of 100-120 words to the customer, using the employee’s comments and explaining why your company cannot repair the cassette player.
Do not include addresses.
Write on your answer sheet.
10、Part One
You are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May.
Write a short memo to your office administrator:
Saying who is starting work and when;
Telling him what Mark McCabe’s job will be;
Suggesting where Mark McCabe’s desk should be put;
Write 30-40 words on your answer sheet.
Part Two
You were sent on a residential training course for five days. Unfortunately the course was very badly run and there were a lot of problems with it. The advert below shows the details of the course, together with your comments.
Write a report for your manager on the course (100-120 words). Describe the problems with the course and suggest what your company should do.
Write on your answer sheet.