1、根據(jù)下面資料,回答題
A.James King: Chief Executive of Fentons Finance
King was nominateD for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revereD by his team.He is crediteD with reinventing Fentons Finance - revitalizing its culture of inflexibility, removing outdateD pre-merger barriers anD playing A.brilliant tactical game.He leD everyone to believe he was opposeD to large mergers anD then jumpeD on the Westcombe Bank opportunity at just the right moment.History will be the judge, but for now the markets consider King to be A.star.
B.Keith Nash: Chief Executive of Hamley's Supermarkets
Nash took over as CEO when Hamley's systems anD distribution were out of date anD the branD badly needeD freshening up.He began refocusing the branD at the higher quality enD of the fooD market anD launcheD several own-branD initiatives for the health conscious.As A.result, the share price has gone up nearly 80 per cent.This shoulD be extremely satisfying for Nash, who haD left the retailer in 1986, disappointeD after failing to secure the top job.
C.Jorge Marquez: Chairman of the Kenwick Group
Marquez was A.popular choice for his achievements at Kenwick.The judges say he has been courageous in pushing through the appointment of controversial or inexperienceD chief executives to companies within the group, anD then sponsoring them as they transformeD their businesses.He operates as A."virtual" chairman, without A.permanent office in any one company.He phones his CEOs regularly, anD several of them have acknowledgeD the vital contribution he makes to their effectiveness.Everyone is impresseD at how he also finds the time to be chairman of two other large companies.
D.RicharD Jenkins: Finance Director of Centron Advertising
Labouring in the shadow of A.high-profile boss can sometimes draw attention away from the finance director, anD the judges considereD it was high time Jenkins got that attention.The CEO may be the publiC.face of Centron, but Jenkins is the one who makes it run smoothly.BehinD the scenes, he is constantly demonstrating that budgets anD forecasts are what is needeD to make A.company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that Centron is in much better shape than its rivals.
This businessman has successfully targeteD A.different group of consumers.
2、根據(jù)下面資料,回答題
A
Gianluca Tramcere, Silica Systems An outsourced IT service is never a fully independent entity. It is tied to the home company's previous and continuing systems of working. But despite the added responsibility of managing new ways of working, many businesses ignore the integration process. They fail to establish contracts that define the ways in which the two companies will work alongside one another, and focus solely on the technological aspects of service delivery.
B
Kevin Rayner, Domola Businesses need to build integration competency centers dedicated to managing the integration effort. It is critical to have an individual in charge to check that the external and internal business operations work together. Although companies often think of outsourcing as a way of getting rid of people and assets, they need to remember that, at the same time, outsourcing involves gaining people. Because there is a new operation being carried out in a different way outside of the home business, this creates a training element.
C
Clayton Locke, Digital Solutions Communication is the key to success, and outsourcing to other regions or countries can lead to a range of problems. For any such initiative, it is necessary to create a team where there is good, open communication and a clear understanding of objectives and incentives. Bringing people to the home location from the outsourced centre is necessary, since it can aid understanding of the complexities of the existing system. To integrate efficiently, outsourcing personnel have to talk to the home company's executives and users to understand their experiences.
D
Kim Noon, J G Tech One way to avoid the difficulties of integration is to create a joint venture company with the outsourcer. Thus, a company can swap its assets for a share of the profits. Yet joint ventures bring potential troubles and companies should be careful not to lose sight of the original rationale for outsourcing: to gain cost efficiencies and quality of service in an area that for some reason could not be carried out entirely in-house. The complexities and costs of a joint venture initiative should not be underestimated.
the need to teach skills to employees working on the outsourced process
3、根據(jù)下面內(nèi)容,回答題
Buffet Zone
Lucy Robertson started working at a take-away food business to supplement her income during her student days at Edinburgh University. Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland's leading independent caterers, with a turnover of almost ε6m.
She had never planned to own a business, and had certainly never considered a career in catering. (0)...G… However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering. (8).....It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. (9)..... "At one point there were 26 food outlets within a 5-kilometre radius," Robertson recalls, as the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify. (10)......It changed the direction of the company for good.
As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches.
Meanwhile, Robertson's main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. "Customer loyally is not to be underestimated," she warns. But Robertson is not someone who is easily put off. (11)...... Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group's headquarters.
By now, Grapevine's main competitor was a new catering company called Towngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed. Then luck intervened and Towngates went bankrupt. (12)......Many accepted and the company's turnover went from ε700,000 to ε1.5 million almost overnight.
However, the company's growth was not as smooth as it sounds in retrospect. Robertson admits, "We were close to the edge during the growth period. Like many under-capitalized companies trying to grow, it might easily have collapsed." But that, she feels, is the challenge of developing your own business.
A.But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.
B.Her way round this particular problem was to recruit the catering manager of the rival company.
C.But this demand was short-lived, and before long, increasing competition made it harder to make a profit.
D."It was a dramatic learning curve and very small amounts of money were earned at first," says Robertson.
E.She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises.
F.On hearing this, Robertson immediately contacted all of their clients and offered the services of Grapevine Caterers.
G.Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.
(8)應(yīng)選
填空題
4、根據(jù)下面資料,回答題
Customer Behaviour
0 The consumer is the focus of all retail business anD it is important to appreciate how
O0 consumers are influenceD in their buying decisions.Most of consumers, before making a
34 purchase, gather information anD evaluate with the alternatives, but the extent to which
35 they look for information depends on the type of purchase.For example, in the case of
36 routine grocery purchases most consumers responD to automatically.However, for
37 purchases where the risk of making the wrong decision is greater, like buying A.new
38 car, so the search for information is more important.The decision to purchase is never a
39 single decision but A.number of these separate decisions, anD at any time during this
40 process, consumers can change their minds about anD choose an alternative route.For
41 example, although A.consumer may have decideD where to buy A.product only to realize
42 at the last moment that this is, in fact, having the wrong choice.The price in the store may
43 be too high or the staff unhelpful.On the other hand, A.lack of queues, favourable credit
44 facilities anD efficient staff all leaD to A.too positive impression, so retailers should
45 remember how difficulties in these areas that can affect A.sale or even lose A.customer permanently.
34__________
5、Questions 8-12
·Read this letter to the editor of The Economist.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each bland (8-12) mark one letter (A-I) on your Answer Sheet.
·Do not mar4 any letter twice.
·One answer has been given as an example.
Sir,
You state on February 13 th that New Mexico has “few natural resources”, ____ example____ In 1991 New Mexico ranked fourth in the United States in production of natural gas, seventh in oil and tenth in non-fuel minerals ____8____ Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.
Taxes from production of fuels and minerals, and lease payments on state lands have been set aside by legislative acts to endow two permanent funds worth about $ 5.65 billion, ____9____ In addition, during fiscal year 1991 , payments to New Mexico from taxes on federal lands were S 108 million, all earmarked for public education.
____10____ About $566 million came from taxes and permanent-fund earnings attributable to oil and gas production. ____11____ Tourism is an important industry in Mew Mexico, yet its economic impact on the public sector is dwarfed by that of mineral production.
New Mexico came through the recent recession in much better shape than most other states. It does not have a deficit. ____12____ States that rely primarily on a sales tax or on an income tax have big problems during economic downturns. Income growth per head in New Mexico averaged 6.1/00 in the year to October 1992-one if the fastest growth rates in the United States.
Charles Chapin
Example: C
A. That it has a broadly based tax structure is an important point.
B. In 1992 it produced more oil than Colorado and Kansas combined.
C. However, the extractive mineral industry in New Mexico is one of the state’s strongest economic forces.
D. During fiscal year 1992 New Mexico raised permanent funds worth about $6.1 billion.
E. The combined value of oil and gas production was $ 2.8 billion.
F. Some 16,000 employees work in the extractive industries and their wages are among the highest of any major industry.
G. The $39 million earned by these funds in 1991 was used to finance education and other public services.
H. Only S 25 million came from agricultural taxes.
I. New Mexico’s extractive mineral industries contribute about a third of the state’s $ 1.9 billion general-fund income in fiscal year 1991.
6、
PART FOUR
Questions 21-35
•Read the text below about job prospects at the Provincial Bank.
•Choose the correct word A, B, C, or, D on the opposite page to fill each gap.
•For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet.
Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (24) ____________. The bank's comprehensive training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates in any subject area, (32)____________ they can demonstrate the ability to influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.
Example: A budgetary B fiscal C financial D economic
21 A opened B entered C turned D become
22 A hold B do C keep D own
23 A career B catalogue C record D experience
24 A area B trade C record D market
25 A making B reaching C developing D heightening
26 A present B treat C deal D handle
27 A observing B attending C involving D staying
28 A services B goods C creations D abilities
29 A colleague B members C people D persons
30 A qualified B combined C fastened D linked
31 A main B vital C necessary D superior
32 A therefore B thus C provided D only
33 A succeed B realize C gain D overcome
34 A choice B chance C likelihood D probability
35 A forecast B believe C suppose D expect
7、
Questions 17-20
• Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.
• For each question 17-20, mark one letter (A-G) on your Answer Sheet.
• Do not use any letter more than once.
17 Most people agree that the recent increase in stress is due to changes in ____________.
18 The trainees are taught that the right level of stress at work is important for good.
19 Trainees learn that one way of limiting stress is by deciding upon.
20 One of the most important parts of the course is learning how to react to___
A levels of performance
B shorter deadlines
C employment practices
D higher levels of sickness
E unfair demands
F successful management structure
G practical targets
8、
PART TWO
Questions 8-12
•Read the extract below from an article about the coffee industry.
•Choose the best sentence from the list on the opposite page to fill each of the gaps.
•For each gap 8-12, mark one letter (A-I)on your Answer Sheet.
•Do not use any letter more than once.
Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year's seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.
A. As a result, the membership now represents 94% of all exporters and 60% of all importers.
B. In some of these countries, this can amount to as much as 50% of all export earning.
C. In North America, most consumers already have above average knowledge of the range available.
D. For example, frost and wind are particularly damaging to coffee crops.
E. Larger coffee growers, for example, frequently export directly.
F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.
G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.
H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.
I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.
簡答題
9、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
0 |
C |
O |
R |
R |
E |
C |
T |
|
|
00 |
I |
T |
|
|
|
|
|
|
|
INCREASING CUSTOMERS LOYALTY |
0 Customers are not revolutionaries. They are attracted to be the certainty of knowing that 00 what they buy it will be good value for money or will perform a particular task effectively. 34 They are cautious but their loyalty , without once achieved , is the key to business success. 35 Brands can help to create customer loyalty by providing us a signpost to certainty and 36 safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts 37 so that the product is being bought . Unfortunately , only a small number of products have 38 reached to this level . While everyone in business is aware of the need to attract and 39 retain customers , that they often overlook the second , more important , half of the 40 equation . In the excitement of beating against the competition and securing orders, 41 managers often fail to ensure that the customer remains a customer . It has been 42 estimated that since the average company loses between 10 to 30% of its customers 43 every year and this only recently have organizations started to wake up to these lost 44 opportunities and to calculate the financial implications . Established customers often 45 buy more and, in the addition , they may also provide free word-of-mouth advertising. |
10、 • Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
0 |
C |
O |
R |
R |
E |
C |
T |
|
|
00 |
T |
H |
R |
O |
U |
G |
H |
|
|
BUSINESS MANAGEMENT |
0 Many organizations are seeking to take advantage of flatter management 00 structures by moving through to self-managed teams. In our experience, these 34 teams produce us very impressive results. However, as the companies 35 we work with can tell to you, they are neither a ‘soft option ’ nor a ‘quick fix’. 36 self-managed teams operate in dramatically different ways from the other 37 teams and they can only succeed in if the organizational culture, along with a 38 number of systems and procedures, are been re-shaped. Thus, changing to 39 self-managed teams requires not only most top level support but a clear 40 understanding of the concept which at all levels. Often staff who find themselves 41 at the lower levels of a traditional structure imagine that by operating in self- 42 managed teams simply means by that they will be free to do what they want 43 without having to be obey the orders of upper management and this simply is 44 not the case. One of the most important areas we address with our clients 45 is the need to re-educate staff with a regard to the practical meaning of the Word ‘team’. Such re-education is required from shop floor to board level. |