Notes on the text課文注釋
1 No one can avoid being influenced by advertisements.
沒有人能避免受廣告的影響。
avoid一詞需接動名詞作賓語， being influenced是動名詞一般式的被動形式。
2 Much as we may pride ourselves…，盡管我們可以自夸……，雖然我們可以為……而感到自豪。
這是一個讓步狀語從句，連詞 much as可以譯成“雖然很……”
3 get something for nothing，免費得到。
4 go wrong ，出差錯，出毛病。
5 the response to this competition，對這一競賽的反響。
參考譯文
沒有人能避免受廣告的影響。盡管我們可以自夸自己的鑒賞力如何敏銳，但我們已經無法獨立自主地選購自己所需的東西了。這是因為廣告在我們身上施加著一種潛移默化的影響。做廣告的人在力圖勸說我們買下這種產品或那種產品之前，已經仔細地研究了人的本性，并把人的弱點進行了分類。
做廣告的人們多年前就發(fā)現(xiàn)我們大家都喜歡免費得到東西。凡是用“免費”這個神奇的詞開頭的廣告很少會失敗的。目前，做廣告的人不僅提供免費樣品，而且還提供免費汽車，免費住房，免費周游世界。他們設計數(shù)以百計的競賽，競賽中有人可贏得巨額獎金。電臺、電視使做廣告的人可以用這種手段吸引成百萬人的注意力。
有，在電臺播放的節(jié)目里，一個生產餅干的公司請聽眾自己烘制餅干送到他們的工廠去。他們愿意以每磅10美元的價錢買下由聽眾烘制的大的餅干。這次競賽在聽眾中引起了極其熱烈的反響。不久，形狀各異、大小不一的餅干陸續(xù)送到了工廠。一位女士用手推車運來一個餅干，重達500磅左右。相隔不一會兒，一個男子也帶來一個大餅干，那餅干把汽車的行李箱擠得滿滿的。凡送來的餅干都仔細地稱量。重的一個達713磅，看來這個餅干獲獎無疑了。但就在競賽截止時間將到之際，一輛卡車駛進了工廠，運來了一個特大無比、重達2，400磅的餅干。它是由一個大學生烘制的，用去1，000多磅面粉、800磅食糖、200磅動物脂肪及400磅其他各種原料。餅干份量太重了，用了一臺起重機才把它從卡車上卸下。餅干公司不得不付出比他們預計多得多的錢，因為為買下那學生烘制的餅干他們支付了24，000美元。
Key structures and Special difficulties
關鍵句型和難點
Exercises 練習
1 No one can avoid being influenced by advertisements. (1. 1) Complete the following. (IKS 68) （參見第2冊第68課關鍵句型）
He enjoys ______ .
Imagine ______ .
It's no use ______ .
It's not worth ______ .
Would you mind ______ .
2 can. rarely go wrong. (1. 8) Write sentences using the following: go bad; turn yellow; grow quiet. (ISD 75) （參見第2冊第75課難點）
3 in this way. (1. 11) Write sentences to bring out the correct meaning of each of the following: in the way, on the way, and by the way. (ISD 5a) （參見第2冊第5課難點 a）
4 … and send them to their factory. (11. 12-13) Note this pattern. Write similar sentences using the verbs lend and give. (ISD 3) （參見第2冊第3課難點）
5 One lady brought in a biscuit. (1. 15) Write two sentences showing the difference between one and a. (IKS 32) （參見第2冊第32課難點）
6 It was heavy. A crane had to be used to remove it from the lorry. (11. 20-21) Join these two sentences then compare your answer with the sentence in the passage. (ISD 35) （參見第2冊第35課難點）
Multiple choice questions
多項選擇題
Choose the correct answers to the following questions.
Comprehension理解
1 What among other things enables advertisers to sell a product more easily?
a．Knowing that we will buy anything provided it tastes good.
b．Giving every customer something free with each product he buys.
c．Having so many free things all over the world to tempt people with.
d．Having radio and television at their disposal to promote their products.
2 The people who entered the competition did so because ______ .
a．they wanted to get something for nothing
b．they hoped by winning easily to cover the cost of the baking ingredients
c．they hoped to receive the prize money of ＄24, 000
d．the manufacturers had offered free biscuits to anyone who entered
3 What had the manufacturers failed to anticipate?
a．The number of people who would take an interest in the competition.
b．The number of ingredients required to bake a large biscuit with.
c．That it was possible to bake a biscuit as large as the student's.
d．That there was time to bake a huge biscuit before the competition closed.
Structure結構
4 ______ of our good taste, we are no longer … (11. 1-2)
a．So proud may we be
b．Although we may pride ourselves a great deal
c．Proud as we may be
d．Pride ourselves as we may
5 ---- discovered years ago that all of us ______ something for nothing. (11. 7-8)
a．are loving to get
b．love getting
c．love to be getting
d．love when we get
6 An advertisement can rarely go wrong ______ with the magic word FREE. (1. 8)
a．which begins
b．to begin
c．if it will begin
d．what begins
7 It was nearly 500 pounds ______ . (1. 15)
a．weighed
b．weighing
c．in weight
d．of weight
8 It was so heavy that a crane ______ from the lorry. (11. 20-21)
a．did they need remove it
b．they needed to remove it
c．was needed to have removed it
d．was needed to have it removed
Vocabulary詞匯
9 ---- in their efforts to persuade us to buy ______ … (1. 4)
a．one or other product
b．that or this product
c．some product or other
d．a product or two
10 The ______ to this competition was tremendous. (11. 13-14)
a．answer
b．reply
c．attraction
d．reaction
11 ---- with a biscuit which ______ the boot of his car. (1. 16)
a．took complete possession of
b．took up all the space in
c．completely covered
d．on the whole filled
12 The manufacturers had to pay more money than they ______ … (11. 21-22)
a．expected
b．hoped
c．intended
d．wished
1 No one can avoid being influenced by advertisements.
沒有人能避免受廣告的影響。
avoid一詞需接動名詞作賓語， being influenced是動名詞一般式的被動形式。
2 Much as we may pride ourselves…，盡管我們可以自夸……，雖然我們可以為……而感到自豪。
這是一個讓步狀語從句，連詞 much as可以譯成“雖然很……”
3 get something for nothing，免費得到。
4 go wrong ，出差錯，出毛病。
5 the response to this competition，對這一競賽的反響。
參考譯文
沒有人能避免受廣告的影響。盡管我們可以自夸自己的鑒賞力如何敏銳，但我們已經無法獨立自主地選購自己所需的東西了。這是因為廣告在我們身上施加著一種潛移默化的影響。做廣告的人在力圖勸說我們買下這種產品或那種產品之前，已經仔細地研究了人的本性，并把人的弱點進行了分類。
做廣告的人們多年前就發(fā)現(xiàn)我們大家都喜歡免費得到東西。凡是用“免費”這個神奇的詞開頭的廣告很少會失敗的。目前，做廣告的人不僅提供免費樣品，而且還提供免費汽車，免費住房，免費周游世界。他們設計數(shù)以百計的競賽，競賽中有人可贏得巨額獎金。電臺、電視使做廣告的人可以用這種手段吸引成百萬人的注意力。
有，在電臺播放的節(jié)目里，一個生產餅干的公司請聽眾自己烘制餅干送到他們的工廠去。他們愿意以每磅10美元的價錢買下由聽眾烘制的大的餅干。這次競賽在聽眾中引起了極其熱烈的反響。不久，形狀各異、大小不一的餅干陸續(xù)送到了工廠。一位女士用手推車運來一個餅干，重達500磅左右。相隔不一會兒，一個男子也帶來一個大餅干，那餅干把汽車的行李箱擠得滿滿的。凡送來的餅干都仔細地稱量。重的一個達713磅，看來這個餅干獲獎無疑了。但就在競賽截止時間將到之際，一輛卡車駛進了工廠，運來了一個特大無比、重達2，400磅的餅干。它是由一個大學生烘制的，用去1，000多磅面粉、800磅食糖、200磅動物脂肪及400磅其他各種原料。餅干份量太重了，用了一臺起重機才把它從卡車上卸下。餅干公司不得不付出比他們預計多得多的錢，因為為買下那學生烘制的餅干他們支付了24，000美元。
Key structures and Special difficulties
關鍵句型和難點
Exercises 練習
1 No one can avoid being influenced by advertisements. (1. 1) Complete the following. (IKS 68) （參見第2冊第68課關鍵句型）
He enjoys ______ .
Imagine ______ .
It's no use ______ .
It's not worth ______ .
Would you mind ______ .
2 can. rarely go wrong. (1. 8) Write sentences using the following: go bad; turn yellow; grow quiet. (ISD 75) （參見第2冊第75課難點）
3 in this way. (1. 11) Write sentences to bring out the correct meaning of each of the following: in the way, on the way, and by the way. (ISD 5a) （參見第2冊第5課難點 a）
4 … and send them to their factory. (11. 12-13) Note this pattern. Write similar sentences using the verbs lend and give. (ISD 3) （參見第2冊第3課難點）
5 One lady brought in a biscuit. (1. 15) Write two sentences showing the difference between one and a. (IKS 32) （參見第2冊第32課難點）
6 It was heavy. A crane had to be used to remove it from the lorry. (11. 20-21) Join these two sentences then compare your answer with the sentence in the passage. (ISD 35) （參見第2冊第35課難點）
Multiple choice questions
多項選擇題
Choose the correct answers to the following questions.
Comprehension理解
1 What among other things enables advertisers to sell a product more easily?
a．Knowing that we will buy anything provided it tastes good.
b．Giving every customer something free with each product he buys.
c．Having so many free things all over the world to tempt people with.
d．Having radio and television at their disposal to promote their products.
2 The people who entered the competition did so because ______ .
a．they wanted to get something for nothing
b．they hoped by winning easily to cover the cost of the baking ingredients
c．they hoped to receive the prize money of ＄24, 000
d．the manufacturers had offered free biscuits to anyone who entered
3 What had the manufacturers failed to anticipate?
a．The number of people who would take an interest in the competition.
b．The number of ingredients required to bake a large biscuit with.
c．That it was possible to bake a biscuit as large as the student's.
d．That there was time to bake a huge biscuit before the competition closed.
Structure結構
4 ______ of our good taste, we are no longer … (11. 1-2)
a．So proud may we be
b．Although we may pride ourselves a great deal
c．Proud as we may be
d．Pride ourselves as we may
5 ---- discovered years ago that all of us ______ something for nothing. (11. 7-8)
a．are loving to get
b．love getting
c．love to be getting
d．love when we get
6 An advertisement can rarely go wrong ______ with the magic word FREE. (1. 8)
a．which begins
b．to begin
c．if it will begin
d．what begins
7 It was nearly 500 pounds ______ . (1. 15)
a．weighed
b．weighing
c．in weight
d．of weight
8 It was so heavy that a crane ______ from the lorry. (11. 20-21)
a．did they need remove it
b．they needed to remove it
c．was needed to have removed it
d．was needed to have it removed
Vocabulary詞匯
9 ---- in their efforts to persuade us to buy ______ … (1. 4)
a．one or other product
b．that or this product
c．some product or other
d．a product or two
10 The ______ to this competition was tremendous. (11. 13-14)
a．answer
b．reply
c．attraction
d．reaction
11 ---- with a biscuit which ______ the boot of his car. (1. 16)
a．took complete possession of
b．took up all the space in
c．completely covered
d．on the whole filled
12 The manufacturers had to pay more money than they ______ … (11. 21-22)
a．expected
b．hoped
c．intended
d．wished