Importance of the export research
出口研究的重要性
A:The environment varies greatly because of difference in language, customs and traditions.
A:由于語言、習(xí)慣和傳統(tǒng)的不同,出口環(huán)境也會有很大的差別。
B:Yes. This gap can be filled by export market research before exporting.
B:是呀，出口前對出口市場的研究從某種程度上可以彌補(bǔ)這種差異。
A:But the importance of the export research is often neglected by the managers.
A:但是出口研究的重要性經(jīng)常被一些公司的經(jīng)理所忽視。
B:That's right. They do not appreciate its value and consider it to be a luxury.
B:沒錯。他們認(rèn)識不到出口研究的重要性，它是一種不必要的奢侈。
A:Therefore, when enterprises are spending a lot of money in trying to penetrate a new market. they should research whether their products can be sold at high enough a price and in a satisfactory amount.
A:所以企業(yè)在花很多錢企圖打開一個新市場時，也應(yīng)該去調(diào)研他們的產(chǎn)品是否能賣出足夠高的價格與令人滿意的數(shù)量。
B:Exactly!
B:你說得太對了！
出口研究的重要性
A:The environment varies greatly because of difference in language, customs and traditions.
A:由于語言、習(xí)慣和傳統(tǒng)的不同,出口環(huán)境也會有很大的差別。
B:Yes. This gap can be filled by export market research before exporting.
B:是呀，出口前對出口市場的研究從某種程度上可以彌補(bǔ)這種差異。
A:But the importance of the export research is often neglected by the managers.
A:但是出口研究的重要性經(jīng)常被一些公司的經(jīng)理所忽視。
B:That's right. They do not appreciate its value and consider it to be a luxury.
B:沒錯。他們認(rèn)識不到出口研究的重要性，它是一種不必要的奢侈。
A:Therefore, when enterprises are spending a lot of money in trying to penetrate a new market. they should research whether their products can be sold at high enough a price and in a satisfactory amount.
A:所以企業(yè)在花很多錢企圖打開一個新市場時，也應(yīng)該去調(diào)研他們的產(chǎn)品是否能賣出足夠高的價格與令人滿意的數(shù)量。
B:Exactly!
B:你說得太對了！